PITTSFIELD, Mass. — The Workforce and Community Education department at Berkshire Community College (BCC) presents "AI for Hospitality & Tourism," part of the Berkshire Summit Signature Series, on Wednesday, Sept. 23 from 8:30 a.m.-12:30 p.m. in the Koussevitzky Arts Center, located at 1350 West Street.

 

The summit is designed for tourism and hospitality leaders, solo business owners and small teams who want practical, strategic ways to use AI to save time, improve operations, enhance guest experiences and stay competitive. 

 

The fee for the summit is $75. To register, visit www.berkshirecc.edu/summit. 

 

Through expert keynotes, real-world demonstrations and an open Q&A, attendees will learn how AI is moving beyond basic prompting into custom solutions, workflows, and buy-versus-build decisions that can create lasting business impact, stated a press release. 

 

Rather than focusing only on basic prompting or generic AI tools, this workshop gives attendees a practical look at the next stage of AI adoption: identifying real business problems, evaluating buy-versus-build decisions, and understanding when custom AI-integrated solutions can create stronger results than off-the-shelf platforms.  

 

The half-day of events includes an opening keynote presented by Kate Fox, executive director of the Massachusetts Office of Travel & Tourism; "Innovating with Chatbots" with Jeremy Branstad, a software engineer and technical leader; "Practical AI for Hospitality: Lessons from Building an AI Teammate" with Susie Arnett, a strategist, storyteller, and innovator; "Beyond Prompting in Hospitality" with Adam Graney, co-founder of Gold Flamingo AI Solutions; a closing keynote presented by Matt Mervis, director of AI strategy at EdAdvance; and a Q&A session.