Home About Archives RSS Feed

Area Residents Encouraged Downtown for Solid Sound Weekend

By Tammy DanielsiBerkshires Staff
image description
Arrows and footprints point the way from Mass MoCA down Main Street.

NORTH ADAMS, Mass. — The third Solid Sound Festival isn't just for music lovers.

Local officials stressed that the event, oft-dubbed "Wilco Weekend," is also an occasion for area residents to enjoy the many activities and late-night openings being planned in the downtown with the hope they will be dancing in the streets come Thursday night.

"Sometimes I think people in the community get lost in the sense that this isn't for us," said Mayor Richard Alcombright at a meeting Monday afternoon with some of the events coordinators. "I think we really have to send the message that it's for everyone."

Some 7,000 to 8,000 festivalgoers from 48 states and four countries will begin descending on Massachusetts Museum of Contemporary Art — and the city — beginning Thursday through Sunday.

The number's on the increase from the band Wilco's first curated festival held in 2010, when more than 5,000 attended the three-day event that mixes musical performances, talks and art installations at Mass MoCA. The festival took a year off last year.

But while thousands are heading into Mass Moca, there'll be plenty of activities for both area residents and visitors off-campus, including the kickoff of Downstreet Art on Thursday night.

The opening of the summerlong gallery series is a week early to take advantage of the Solid Sound draw.

Jonathan Secor, director of Massachusetts College of Liberal Art's Berkshire Cultural Resource Center, said he knew of a number of visitors coming a day early to include Downstreet Art into their festival weekend.

"One of the coolest things last time was the people who we saw a month or two later, who had originally come during the Solid Sound Festival, and they said they didn't have a chance to get downtown," said Secor of 2011's event. "How to do we capture them to come back on a regular basis?"

The answer lies in presenting the city's best foot forward, one that also encourages local residents to enjoy its attractions.

"We love the 7,000 visitors we're going to see but it isn't about just that," said Alcombright. "This is a community event ... to make a very enjoyable weekend not just visitors but for residents."

Thursday night includes a 45-part reading of Frederick Douglass' 4th of July address of 1852 by local officials — and anyone who like to sign up that night to participate. Nomadic Massive hosts a hip hop block party on Main Street to which everyone's invited. Both events are also part of Lift Ev'ry Voice.

"We're really trying to elevate the performance elements to really make sense with the art and what's happening," Secor said.

On the weekend, disc jockeys will be providing music on the main drag beginning at 11 p.m., about the same time the lights flick on, said Secor, adding that it will be some "fun stuff" with LEDs. Also look for a roving art installation in a pickup truck.

On the weekend, businesses and restaurants will be able to stay open until 2 a.m., and are being encouraged to provide attractions for residents and for the late-night crowd exiting Mass MoCA. Local residents were out in force in the downtown during the last festival.

"It was amazing how many locals were downtown just enjoying the night," said the mayor. "It's a great opportunity."

The new North Adams Chamber of Commerce has been coordinating with businesses, and helping those who may be new to Solid Sound to understand what it means for business. Restaurant maps and coupons through the chamber and BerkshireMenus will be distributed, along with the DownstreetArt Art Map.

"From beginning to end, it's going to be a busier day," said chamber President Glenn Maloney. "There are so many more choices than a year ago."

Above, Jonathan Secor expects Downstreet Art to attract not only area residents but festivalgoers; right, Mayor Richard Alcombright said the city's public safety is prepared for the influx of visitors.

Inside MoCA, there'll also be booth space with information about the city, and 15 volunteers will mingle with the crowd in "talk to a townie" shirts to answer any questions visitors might have and offer directions.

On Sunday, the Main Street Market opens from 9 to 2 on Main Street between Holden and Eagle streets with more than 40 vendors, ranging from produce to jewelry to handmade soaps.

"We heard so frequently that that was one of the highlights" of the last festival, said Veronica Bosley, the city's director of tourism and events.

The Holiday Inn was reportedly sold out by Thursday; Solid Ground, the campsite at Noel Field Athletic Complex, is also sold out with 340 sites (up 90 from 2011) and the overflow is being redirected to "Hurricane Camping" at Hoosac Valley High School in Cheshire.

"We anticipate a hard and fast start [on Friday]," said Jodi Joseph, director of communications at Mass MoCA. The festival kicks off at 6:30 that night with the prime attraction being Wilco's "all request show" at Joe's Field on the museum campus. "... As a venue, we've really upped our game."

People are expected be trickling in during Friday afternoon, and Joseph expects the city to be "beyond bustling by about 4 or 5 o'clock."

Three-day passes are still available, as are Friday and Sunday single-day passes.

"It's just an exciting time for the community to kind of share North Adams with people who are coming from far away," said Bosley.


Support Local News

We show up at hurricanes, budget meetings, high school games, accidents, fires and community events. We show up at celebrations and tragedies and everything in between. We show up so our readers can learn about pivotal events that affect their communities and their lives.

How important is local news to you? You can support independent, unbiased journalism and help iBerkshires grow for as a little as the cost of a cup of coffee a week.

News Headlines
Tails Wag for New Pittsfield Dog Park
Clues for Annual Fall Foliage Leaf Hunt Follow Parade Theme
BAAMS Appoints New Board, Expands Programming
Fall Foliage Week Features Parades, Dinners, Craft Fairs
BFAIR Promotes Brown-Wood to Director of Employment Services
BART Student 'Commended' in the National Merit Scholarship Program
Author, Correspondent to Speak at MCL Annual Public Policy Lecture Event
Polito, State Officials Hear From North County Business Leaders
North Adams Airport Commission Continues Manager Search
Pittsfield Draws City Council, School Committee Ballots


broadcasting live

from Solid Sound

Follow along on Spotify



Solid Sound Festival curated by Wilco at Massachusetts Museum of Contemporary Art runs Friday through Sunday, June 26-28.

We're keeping this blog to let you know who's here, where to go, what's happening, the best places to eat and other things of interest to both residents and concertgoers.

Important Links:

Solid Sound Festival

Mass MoCA

North Adams


Blogs and Websites

North Adams Chamber of Commerce

Berkshire Visitors Bureau

Williamstown Chamber of Commerce

Where the heck are we?

View Larger Map

Lineup (2)
Lodging (5)
Mass MoCA (13)
North Adams (10)
Restaurants (3)
Services (2)
Tidbits (5)
Wilco (9)
Premiere Benefit Downtown Festival Music Festival Causes Money Noel Field Wilco Events Politics Solid Sound Cultural Economy Tickets Radio Solid Ground Album
Popular Entries:
Wilco Finds Berkshires Home Away From Home
Wilco To Debut New Single At MoCA
Solid Sound Solid Success
Like Wilco's Album & Get Solid Sound Discount
Solid Sound Filling Up 'Pop-Up' Campgrounds
Solid Ground Filling Up
Wilco Tickets Selling Quicker Than Last Year
Solid Sound Success Leaves Impression
'Solid Ground' Gets Greenlight
Solid Sound Opens Friday at Mass MoCA
Recent Entries:
Solid Sound Welcomes Newcomers & Festival Veterans
Solid Sound Brings Heavy Traffic To The City
Solid Sound Filling Up 'Pop-Up' Campgrounds
Solid Sound Opens Friday at Mass MoCA
Solid Sound Festival Skipping 2014, Will Return in 2015
Solid Sound Success Leaves Impression
Stamping Contraption Brings Attention to Cause
Thousands Flock to North Adams for Solid Sound
Wilco Arrives at Mass MoCA
Area Residents Encouraged Downtown for Solid Sound Weekend