To help support the market, Roots Rising is now calling on the community for a (socially distant) bike ride challenge: "Ride for Roots Rising." Between June 20-28, road cyclists and mountain bikers can complete either a beginner, intermediate or advanced route.
Due to the outbreak of COVID-19, the market managers have taken into consideration recommendations and policies from local, state, and federal governments, as well as guidance from Mass Farmers Markets and The Farmers Market Coalition.
The online store features a variety of vendors and is open to all local residents. Those who have SNAP benefits or those who have recently lost their jobs or are facing economic hardship from the pandemic are eligible for $30 a week in free food from the Virtual Farmers Market.