General Manager Paul Seney and Sales Manager Robyn Whitney hope to help make Aaron's Sales and Leasing a success.
NORTH ADAMS - After sitting vacant for several years, the storefront at 66 State St. welcomed a new tenant this month.
Aaron's Sales and Leasing, a nationwide chain of sales and lease ownership stores, officially opened on Nov. 6 and, according to sales manager Robyn Whitney, business has already been booming.
"The business has been great," said Whitney. "The customers are coming in and they love our store."
The corporate store, part of more than 1,500 locations throughout the country, primarily leases home electronics, furniture and appliances but Whitney and general manager Paul Seney say they are not a "rent-to-own" operation.
"We're here to make a difference and build relationships by providing the highest customer service and offering quality merchandise," Whitney said.
Following the company saying "We want customers for life, not inventory for life," Aaron's prides itself on providing the best service for its customers, say the managers. For the store's six employees, that means making sure patrons leave satisfied, not feeling as if they've been hustled.
"We're really a community-based company and we don't want to just sell a product; we want to create lifelong relationships," said Seney. "Our prices are affordable and our products are nice."
Seney also said Aaron's stores across the U.S. sponsor community events, including hosting meals for the Thanksgiving holiday. On Wednesdays, Thursdays and Fridays, the employees at Aaron's wear red, white and blue to honor those Americans serving in the military.
"We want to show our customers that we are supportive of everyone," said Whitney.
Founded in 1955 by Charlie Loudermilk, president and CEO of the company, Aaron's Sales and Leasing began as a small business that rented folding chairs at special occasions, like weddings. Now, the chain has over $1.5 billion in annual sales and opens a new store, on average, every 2.5 days.
Customers are able to lease anything from a dining room set to a 73-inch television from the city's Aaron's and will own it within 12, 18, or 24 months. Monthly or twice-monthly payments typically range from $100 to $200 and everyone is approved.
"I'm very proud of the way the store's turned out," said Whitney, who was involved in the early stages of the project and helped set up the store's showroom.
Aaron's is open Monday through Thursday from 10 a.m. to 7 p.m., Fridays 10 a.m. to 8 p.m., Saturdays 10 a.m. to 5 p.m. and closed on Sundays.
The grand opening will extend over three days - Nov. 29 through Dec. 1 - and will feature prizes and giveaways at the store.
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North Adams Jewelry Store Has New Owner
By Breanna SteeleiBerkshires Staff
Cheryl Coppens put out a call for someone to take over the jewelry business she began last spring — jewelry maker Alexandra Padilla answered the call.
NORTH ADAMS, Mass. — The Artful Jeweler has a new owner who is looking to expand its offerings.
Cheryl Coppens opened the jewelry store in May, showcasing local artists, offering fine jewelry, and jewelry repair.
But a new grandson in Texas, and the difficulties in flying back and forth to see him, had her looking to move closer to him.
Last month, she posted on the business's Facebook that she wanted someone to take over the space and continue the venture. Alexandra Padilla reached out to her and Coppens said she met all her criteria she was looking for in anew owner.
"You have to really want to be in retail. You have to want to be in this community, priced where people can afford it. Alex is native to North Adams. Her husband, she's got two great kids, so it just felt like they would be able to continue the store," Coppens said. "So the criteria really was somebody that would work the store, not somebody that would just come in and hire employees. I didn't want that."
Padilla started taking over the store in the beginning of December. She has been selling jewelry for about three years, and has an online shop, and has worked in wholesale jewelry for about 15 years.
"I always wanted to have my own thing on it, and I wanted to bring something new, and I want to involve my family, my kids do something, and I want to be independent," she said.
Now Padilla showcases her jewelry in the Ashland Street store and plans to keep some of the local artists' items, like stained glass made by Coppens' mother.
Padilla customizes jewelry and tailors pieces to her customers.
She plans to work around her job at Berkshire County Head Start so she can open store for more hours.
She also plans to redesign the store a little bit and bring in a couple more lines, like more rings and pearls.
The store is open on Saturdays and Wednesdays from 10 a.m. to 6 p.m., Thursdays 9 to 2, Fridays 9 to 6, and Sundays 9 to 3. The store has also been open on Mondays 10 to 5 and Tuesdays 10 to 3 for the holidays.
Padilla thanks Coppens for trusting her and hopes customers continue to support the Artful Jeweler.
"Thank you for trusting me. I'm going to try and do my best and work hard to make it happen," she said. "This is our first time selling retail, so we hope the community supports us in here."
Coppens will be helping Padilla until she is comfortable operating the store on her own. She said it will continue to be a space of community support.
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