FCC Grants WBCR Full-Power License
GREAT BARRINGTON, Mass. — The Federal Communications Commission has granted a full-power broadcast license to WBCR-LP 97.7 FM, the all-volunteer low-power community radio station based here.The station applied for the license last year, when the FCC provided a rare opportunity for the licensing of non-commercial radio stations.
Besides allowing WBCR-LP to broadcast a much more powerful signal covering a larger geographic area, the full-power designation also removes the risk that the community radio station could be "bumped" from its frequency sometime in the
future by the expansion of a nearby full-power station. The station will be able to broadcast into parts of three states.
WBCR-LP and its volunteer members now have a three-year window to raise funds and make necessary upgrades to the station’s equipment to begin broadcasting with a stronger signal, at the new frequency of 89.5 FM and most likely with new
call letters as well. The station’s over-the-air broadcast signal currently reaches only a few miles outside of Great Barrington; the new signal will extend north through Pittsfield, throughout most of Columbia County to the west, east to Westfield and south
throughout much of northwestern Connecticut.
A committee of station volunteers is creating a business plan with projected costs of the transition. Necessary engineering services and equipment upgrades needed for the switch are expected to be a significant expense, with the station’s fixed running costs doubling or tripling from the current level of $3,500 per month. Other committees will grapple with issues relating to maintaining the station’s community and identity while dealing with new programming and connecting with a more expansive geographic area.
The station plans a publicity campaign is to introduce itself to its potential new broadcast area, and to recruit new volunteers and programmers.
In the meantime, the station continues to broadcast its low-power signal at 97.7 FM and streams worldwide at berkshireradio.org.
WBCR-LP is operated by the Berkshire Community Radio Alliance, Inc., a 501(c)(3) non-profit membership organization. The station has no paid staff, is committed to community access to the media, and allows anyone who wishes to be on the radio the opportunity to have a radio program.
