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A seasonal restaurant will located in the former Gramercy courtyard at Mass MoCA.

Mass MoCA Readies for Summer Restaurant, Season

By Tammy DanielsiBerkshires Staff
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A conceptual image of the restaurant.
NORTH ADAMS, Mass. — A Georgian restaurant out of New York City is planning a pop-up eatery at Massachusetts Museum of Contemporary Art this summer.
 
The Mass MoCA Commission on Wednesday approved the seasonal restaurant to occupy the former Gramercy space, specifically the courtyard near the museum entrance. The restaurant would operate from Memorial Day until some time September.
 
"The operators for this pop-up restaurant are coming to us from Manhattan, where they run two restaurants with Georgian — as in, over-in-Europe Georgian — style food, and they recently, last year pre-COVID, hosted a dinner event for us so we got to know them and their delicious food," said Tracy Moore, the museum's interim director. "They would operate as many days as they could in the beginning as they staff up and ultimately gearing towards full lunch and dinner operations that comport with Mass MoCA hours."
 
Tamara Chubinidze, a native of Tbilisi, Georgia, opened Chama Mama in New York City in 2019 and has had plans to expand. The restaurant is appearing before 
 
Deputy Director Sue Killam said the restaurant has been through the health inspection process and approved by the Fire Department. It will be applying for a temporary pouring license at first to be able to open Memorial Day weekend. Chama Mama is on the Licensing Board agenda next week.
 
The temporary license would be for wine and beer, mostly Georgian wines. The liquor license would not be a transfer from Gramercy, which closed in the early days of the pandemic and never reopened. This has to go through the state so will take some time.
 
The courtyard will allow for outdoor seating and the setup of charcoal grills for cooking the limited menu. Food will be served in takeout containers so patrons can sit elsewhere but alcohol will have to consumed in the restaurant courtyard.
 
The interior will only be used in case of inclement weather and Moore said that will mean less seating because of the space considerations.
 
"There'll be nighttime twinkling lights and a really casual vibe with takeout containers that the food will be served in. And it's really a family friendly just casual atmosphere," Moore said. "What's exciting about this to us is that we share a mutual interest with the restaurant operator to explore this as a test run for a longer-term relationship and a longer-term occupancy here at Mass MoCA."
 
Considering the uncertainties brought on by COVID-19 and the deep investment required to start a restaurant, she said, "this feels like a really prudent way to get to know each other better, enliven in our courtyard, have an exciting new, fun, really unusual ... maybe the only Georgian restaurant in the North Adams area."
 
The commission also got an update on the summer season that kicks off Memorial Day weekend an continues through Fresh Grass in early fall.
 
"On Memorial Day weekend, we are opening our lon- awaited project by artist James Turrell, which is the Skyspace project on the back field next to Joe's Field there," said Moore. "We'll also be celebrating the completion of multiple exhibitions that we've opened in the last year, with regular museum hours and visitors coming to see those exhibitions and enjoy those works with us."
 
Killam, also the director of performing arts, said the museum is "protocol heavy" in terms of pandemic procedures which has had an impact on the performing arts. The museum was able to successfully and safely mount small-scale performances last summer but its major events — such as Solid Sound and Fresh Grass — had to be canceled.
 
Courtyard D was used last year with everyone in their own squares to maintain social distancing and that will be utilized again.
 
"We're going to use that footprint again and do some performances starting on Memorial Day, and then have a few in June and July, and then we're hoping to announce a more robust concert series starting in August, after the restrictions are said to have gone away," Killam said. "But we're going to hold off and announce that a little bit later, just making sure nothing changes."
 
The museum is also asking the state to recognize Joe's Field as a large venue. This will allow a 25 percent capacity so live performances can bee mounted. The state is anticipating a full opening of venues by Aug. 1 so the museum is already selling tickets to Fresh Grass scheduled for the end of September. 
 
The Chalet will be teaming up with Bright Ideas and the big tent will return to Courtyard A with the potential of some live performances during the summer if the public data continues to improve. Killam said a press release with the summer schedule will be released next week.
 
Mayor Thomas Bernard noted the museum, like so many agencies and organizations, "has been parsing through the language and the guidance very carefully to understand where the ever-shifting lines fall."
 
He took time to make an appeal for people to get vaccinated, especially now that shots are available on a walk-in basis. 
 
"A big part of I think all of us feeling comfortable with the hopeful signs is the protective signs follow along in place as well," the mayor said. "But I'm sensing, from what I hear and I hope you are as well, some excitement for summer in North Adams. And we could use it."

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Why the Massachusetts Art Community Is Worth Continued Investment

By James BirgeGuest Column
How do we quantify the value of art on society and culture? Even eye-popping figures, like the $100 million estimate for the jewels stolen from the Louvre, or the record auction last fall that saw a piece by Gustav Klimt sell for more than $236 million can't fully account for the value of the history, stories, and emotions behind the creations themselves. But beyond that, there is a measurable financial, cultural and social benefit of the arts that is often taken for granted. 

Closer to home, arts and cultural production in the Commonwealth of Massachusetts totals nearly $30 billion annually, representing more than 4 percent of the state's economic output, according to the Mass Cultural Council. All told, more than 130,000 jobs are spread across the commonwealth creating a vibrant and thriving artistic community for us all to enjoy. 

Despite the obvious impact, these figures are under threat. A recent survey by MassCreative compiled recent federal cuts to the National Endowment for the Arts, the National Endowment for the Humanities and the Institute of Museum and Library Services and identified 63 grants canceled and $4.2 million in grant funding rescinded across New England so far this year. 

The dollars, of course, are important. But they also only scratch the surface on what they bring to the community. Today, we risk losing part of the culture and identity many now take for granted. 

While others choose to look past these less tangible, but just as vital benefits, we're doing the opposite. Massachusetts College of Liberal Arts is all in to ensure the next generation retains their access to works of art, while also being empowered to create themselves. 

Last fall, MCLA officially broke ground on the new Campagna Kleefeld Center for Creativity in the Arts, which will serve as a new hub for the campus and the local community for arts programming. When complete in fall of 2027, our students will benefit, but so will all of Berkshire County and artists in the surrounding area. 

This exciting new facility is just one of the many forthcomings our region can enjoy in the coming years. Just a few miles away, anticipation builds for the Fall 2027 anticipated opening for the Williams College Museum of Art. Years in the making, the museum likewise grows from an enduring commitment to the arts, both in curriculum and in practice. Exciting times are also underway for the Clark Art Institute with the construction of a new facility to house a collection of 331 works of art, including paintings, sculptures, drawings and other works. Their wing is scheduled for completion in 2028. And listeners will no doubt enjoy the sounds and melodies from Mass MoCA Records, the latest endeavor to foster creativity and artistic pursuits through music launched in October as well. Of course, many are also awaiting the reopening of the Berkshire Museum anticipated this summer, after a tremendous renovation process to rejuvenate the experience for visitors. 

So much time, energy, and yes, dollars, have already been invested in taking these facilities from ideas and sketches and making them reality. But they represent much more than new buildings. They represent new opportunities to cultivate and accelerate the thriving arts community in Massachusetts and the northern Berkshires. 

Art, regardless of the medium, is a reflection of who we are, where we've been, and what we aspire to be. It can be inspired by hopes or fears and chronicle collective triumphs as well as tribulations. The goal of art is not only to document history, but to inspire those positioned to change it and to feel something new or even to provoke us to revisit our own assumptions or misconceptions. 

As unfathomable of a number as $30 billion can seem, boiling down the impact to any number inherently discounts the unknowable downstream effects our graduates will bring to the community and the broader world after they leave our institutions. Likewise, rescinding $4.2 million now removes a huge chunk of that growth potential.  

Justification for making these investments today when simply boiled down to dollars and cents still places us on solid ground strictly from a financial perspective that forgoes all of the intangible, but no less valuable, benefits as well.  

The arts are still worth our support. And our community will be richer for it. 

James Birge, PhD, is president of Massachusetts College of Liberal Arts in North Adams.  

 

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