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Carr Hardware Advertising Campaign Wins Telly Award

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PITTSFIELD, Mass. — Carr Hardware's Dewitts Advertising Campaign, created by Clayson Creative, has won a GOLD place Telly Award for 2021 in the business to consumer category.
 
Clayson Creative/Carr Hardware "The Dewitts" campaign were among this year's winners that also included Jennifer Garner’s "Pretend Cooking Show" series, RadicalMedia’s "Crime Scene: The Vanishing at the Cecil Hotel" documentary series, Partizan’s "Fantastic Voyage" campaign.
 
"All the credit goes to Ryan and John at Clayson Creative and Carr’s marketing guru Amy," President of Carr Hardware Bart Raser said.
 
The Telly Awards honor excellence in video and television across all screens. Campaigns are judged by the Telly Award Judging Council.
 
"Carr Hardware gets it," Chief Creative Officer and Owner of Clayson Creative Ryan Cowdrey said. "When you are creating a marketing campaign and spending a lot to get your name in front of customers, it’s so important to have memorable content. It’s silly enough to keep you laughing but smart enough to make you choose Carr Hardware every time."
 
According to a press release, the Dewitts, who are featured in the advertising Campaign, are the world’s worst Do-It-Yourselfers and are in constant need of help from the experts at Carr Hardware. 
 
See their latest videos here

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Pittsfield Reviews Financial Condition Before FY27 Budget

By Brittany PolitoiBerkshires Staff

PITTSFIELD, Mass. — The average single-family home in Pittsfield has increased by more than 40 percent since 2022. 

This was reported during a joint meeting of the City Council and School Committee on March 19, when the city's financial condition was reviewed ahead of the fiscal year 2027 budget process.

Mayor Peter Marchetti said the administration is getting "granular" with line items to find cost savings in the budget.  At the time, they had spoken to a handful of departments, asking tough questions and identifying vacancies and retirements. 

Last fiscal year’s $226,246,942 spending plan was a nearly 4.8 percent increase from FY24. 

In the last five years, the average single-family home in Pittsfield has increased 42 percent, from $222,073 in 2022 to $315,335 in 2026. 

"Your tax bill is your property value times the tax rate," the mayor explained. 

"When the tax rate goes up, it's usually because property values have gone down. When the property values go up, the tax rate comes down." 

Tax bills have increased on average by $280 per year over the last five years; the average home costs $5,518 annually in 2026. In 2022, the residential tax rate was $18.56 per thousand dollars of valuation, and the tax rate is $17.50 in 2026. 

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