New Marketing Director Joins Berkshire Welco

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SHEFFIELD, Mass. — Berkshire Welco (The Pass Recreational Cannabis) has hired Jesse Ezekial Tolz as marketing director to continue building a management team to support retail and wholesale operations. 
 
The Pass currently employs 60 professionals in the community. 
 
In this role, Tolz will lead marketing strategy and public relations initiatives for the organization as well as build brand awareness and consumer engagement. He will be responsible for developing communication channels among multiple Pass departments, wholesale partners, and third-party vendors.  
 
"I've wanted to jump into the cannabis industry for years and am unbelievably excited to join the team at The Pass" said Jesse Tolz. "I look forward to bringing my diverse experience to the position and cannot wait to dive into the work and build some fresh and fun campaigns."
 
Tolz brings more than 10 years of marketing, management, and logistics experience in various industries, most recently as marketing and logistics director of Field Goods where he led strategy, planning, and development of consumer marketing campaigns, events, and brand partnerships. He also managed a logistics team to deliver fresh food from small farms to more than 20,000 families in the region. In past positions, he has supervised multiple teams and is well versed in market research, search engine optimization, and POS software with a strong knowledge base in technology, data collection, and analysis. 
 
"We are beyond excited to have Jesse join the team here, where his experience and leadership will push The Pass's marketing program into a different, elevated, realm." said Eric Moskowitz, director of operations.
 
Tolz holds a Bachelor of Science in Business Administration from Babson College with concentrations in marketing and entrepreneurship. He lives in Philmont, NY, with his family.
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Simon's Rock Awarded Freedom to Read Grant

GREAT BARRINGTON, Mass. — Bard College at Simon's Rock was awarded a Freedom to Read Grant by the Newburger Schwartz Family Foundation. 
 
The grant was awarded to support the Alumni Library and Bard Queer Leadership Project in building a more robust collection of queer scholarship, starting a Queer Book Club, and hosting Drag Story Time events in partnership with Drag Story Hour of the Berkshires.
 
According to a press release:
 
In response to current educational threats with book bans affecting schools and libraries across the country and further proposed legislation against LGBTQ+ people's access to basic rights and education, Simon's Rock is actively seeking to create inclusive and equitable spaces for queer individuals. 
 
The Bard Queer Leadership Project and Alumni Library will utilize the grant funding to expand the library's current collection of queer books in order to fully enable the longevity of the Queer Book Club and the Bard Queer Leadership Project. The Queer Book Club will be an intergenerational space, open to local middle school students through rainbow seniors and will partner with local community organizations, to discuss queer books and learn about LGBTQ+ issues and experiences. Bard Queer Leadership Project students will eventually help lead this initiative as part of their leadership project training. 
 
The Queer Book Club will host their first meeting on April 6 at 3:00 p.m. at the Alumni Library, with following meetings on April 27 and May 11. This semester, the selected books are "Obie is Man Enough" and "He/She/They," both by Schuyler Bailar, inspirational speaker and first openly transgender NCAA Division swimmer, who was a guest speaker in the inaugural Queer Leaders Vision Forum in fall 2023 at Simon's Rock. Schuyler Bailar will return to campus for a book signing and pool party at the Kilpatrick Athletic Center on April 19 at 7:00 p.m. Participants in the Queer Book Club will receive a free copy of either book of their choice. 
 
The first Drag Story Time will be on Saturday, March 30 at 2:00 p.m. at the Simon's Rock Alumni Library and is open to all LGBTQ+ affirming individuals. The event is in partnership with Drag Story Hour of the Berkshires with local drag queens JV and Poppy DaBubbly. The second Drag Story Time will be Saturday, April 27 with drag queen Poppy DaBubbly and drag king Sativo Green.
 
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