SHEFFIELD, Mass. — Berkshire Welco (The Pass Recreational Cannabis) has hired Jesse Ezekial Tolz as marketing director to continue building a management team to support retail and wholesale operations. 

 

The Pass currently employs 60 professionals in the community. 

 

In this role, Tolz will lead marketing strategy and public relations initiatives for the organization as well as build brand awareness and consumer engagement. He will be responsible for developing communication channels among multiple Pass departments, wholesale partners, and third-party vendors.  

 

"I've wanted to jump into the cannabis industry for years and am unbelievably excited to join the team at The Pass" said Jesse Tolz. "I look forward to bringing my diverse experience to the position and cannot wait to dive into the work and build some fresh and fun campaigns."

 

Tolz brings more than 10 years of marketing, management, and logistics experience in various industries, most recently as marketing and logistics director of Field Goods where he led strategy, planning, and development of consumer marketing campaigns, events, and brand partnerships. He also managed a logistics team to deliver fresh food from small farms to more than 20,000 families in the region. In past positions, he has supervised multiple teams and is well versed in market research, search engine optimization, and POS software with a strong knowledge base in technology, data collection, and analysis. 

 

"We are beyond excited to have Jesse join the team here, where his experience and leadership will push The Pass's marketing program into a different, elevated, realm." said Eric Moskowitz, director of operations.

 

Tolz holds a Bachelor of Science in Business Administration from Babson College with concentrations in marketing and entrepreneurship. He lives in Philmont, NY, with his family.