Banners at Crown Jewelers thank customers for their loyalty over the years. The store is having a liquidation sale because the owners are retiring.
PITTSFIELD, Mass. — Customers were picking through the bling at Crown Jewelers on Thursday looking for that special ring or bracelet or necklace.
Not surprising with Valentine's Day less than two weeks away. But this was a bit different — the jeweler is closing up shop after 45 years and liquidating its inventory.
Owners Tim and Mary Whalen are handing in their ring sizers to enter retirement.
"We can't thank everybody enough in Berkshire County, talk about loyalty, oh my God, it's amazing, without them we wouldn't have made it for 45 years," Whalen said. "We can't thank our customers enough for helping us get to this point."
In between customers, she said the decision to retire had not been easy.
The jewelry store first announced its closure last week along with a liquidation sale. This week, the news made it to Facebook as a post on the store's page.
Since the announcement, the store has been buzzing with customers looking to make a final purchase from the jewelers that their parents — or even grandparents — shopped with.
"It was a very difficult decision for sure, we were not prepared for the reaction at all," Whalen said.
Crown Jewelers was first opened by partners Edward Chandler and Leo Charland in 1977 and has remained in the Allendale Shopping center since. The Whalens took over 20 years later (with then co-owner Paul Warren) and have almost 60 years of combined time with the store.
Their business philosophy has been centered around customer service and has proven to be effective, they said. For decades, area residents have chosen to mark special occasions such as engagements, anniversaries, and birthdays with the jewelers.
The couple has seen generations of families walk through their door.
Crown Jewelers has been named Best of the Berkshires almost every year and won a bid in 2004 to provide lapel pins for then Gov. Mitt Romney's staff that lead to a large order of cuff links to be used as gifts for visiting dignitaries to the State House.
There is no set date for closure as the Whalens sell out their inventory. An announcement will be made a week or two before the doors officially close.
The jewelers currently have a few full-time employees, a part-time employee, and the help of family.
Though closing comes with a degree of sadness, the Whalens said they are anticipating retirement and reflect fondly on their years of adorning Berkshire County.
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PCTV Celebrates 40th Anniversary with Community
By Breanna SteeleiBerkshires Staff
PITTSFIELD, Mass. – Many fans, workers, past workers, and city officials gathered at the Berkshire Hills Country Club Friday night to celebrate Pittsfield Community Television turning 40.
The room was alive with people eating, laughing, taking photos in a photo booth and watching snippets from PCTV's past archived programs throughout the decades curated by Operations Manager Dave Cachet.
President of the Board of Directors Sue Doucette acknowledged everyone in attendance and thanked the volunteers who help or have helped bring PCTV to the screen.
She reflected on how much technology has changed since 1986 and on PCTV's role in covering parades, debates and election-night precinct results
"You heard it and saw it yourself, and you can interpret it your way. Not everybody has this, but we in Berkshire County do, and we need to be forever grateful to the people that have come before us and made this possible. So, for me personally, I love the staff at PCTV and the board members. I never begrudge going to a meeting. I like these people," she said.
Executive Director Shawn Serre said he feels as though this is their "Eras Tour," referencing Taylor Swift's record-breaking concert series. He reminisced about PCTV's eras.
"The first of our eras is the founders' era, that time when this was just an idea tossed around among colleagues with various skills and with an interest in creating a local source of television, but with no funding, no equipment, no facility, no staff, no volunteers other than themselves," he said.
He said the next era starts with PCTV's move to Fourth Street. At this point, they named their first executive director Garrett McCarey and built their first facility at 163 Fourth Street. They made community connections, programs, and learned the ropes, he said, adding that they "pushed the boundaries of what public access could accomplish".
He said the next era is their Federico era, led by former Executive Director Bernard Avalle and changing technology.
"Under his leadership, we moved our entire facility from the old building to a custom-built studio and offices. We expanded from one cable channel to three. We went from analog to digital to high definition," Cachet said. " We went from videotapes to DVDs to video servers and files. We had as many as seven staff members and grew the program. We designed and purchased a mobile production truck. We covered so many meetings, so many meetings. Viewers would look to us with trust on election nights, onn the Fourth of July, at sports events, and at special events. We have become a part of the fabric of life in Pittsfield."
And finally, the multi-platform era.
"Otherwise known as everything, everywhere, all at once. That's what it feels like. It's when we expanded our reach by saving WTBR FM from the wrecking ball and operating it. When we greatly expanded our PCTV sports program of live broadcasts from just about anywhere, we couldn't have imagined being able to do that early on," he said. "It's when, in the depths of the pandemic, we not only continued our regular broadcast and never stopped, but we also launched PCTV Select to provide high-quality video streams, live streams, and video on demand worldwide. When we started Park Square Productions to provide high-quality production services to clients and contribute to our mission."
He said their next era is still being shaped and will need the community to help.
"The next era, well, that one has to be shaped by you, by all of us actually, because after 40 years, we realize the only constant is change, and we know that while cable TV is at the moment still our sugar daddy, it won't be around forever," Cachet said. "But we know how important the kinds of services that we provide are, and the demand to not disappear."
Rep. Tricia Farley Bouvier said local journalism is important and will save democracy. She presented PCTV a citation from the state House of Representatives signed by her and the Speaker of the House.
The room was alive with people eating, laughing, taking photos in a photo booth and watching snippets from PCTV's past archived programs throughout the decades curated by Operations Manager Dave Cachet. click for more
On Thursday, board members, supporters, and beneficiaries gathered at the Country Club of Pittsfield to mark the nonprofit's yearly fundraising campaign.
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The committee drafting a proposed local historic district around Park Square wants to generate interest and participation in the process.
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