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For more than three decades, Pittsfield Beautiful has volunteered to make the downtown look its absolute best with the goal of creating a welcoming presence with plantings of flowers and ornamental shrubs. The group was recognized on Thursday with the Downtown Community Award.
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Downtown Pittsfield Inc. recognized the work on YMCA with the President's Award to the Y and to Allegrone Construction.
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Liam Gorman of CozQuest Creative is honored with the Robert K. Quattrochi Downtown Person of the Year Award for his treasure hunt endeavors launched during the pandemic.
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DPI's board President Branden Huldeen says the downtown's hard work is coming together.
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New corporators elected to the board.
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Huldeen goes over the new mission statement.

Downtown Pittsfield Inc. Annual Meeting Highlights 2022's Successes

By Brittany PolitoiBerkshires Staff
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Downtown Pittsfield Inc.'s Managing Director Rebecca Brien highlights successes in 2022 a the annual meeting on Thursday. 

PITTSFIELD, Mass. — The year 2022 was one of gathering, celebrating and strategic planning in the downtown corridor.  

On Thursday, Downtown Pittsfield Inc.'s annual meeting at the Colonial Theatre highlighted the return of events and various new initiatives that put the city on the map.

"As I was preparing for this meeting, it occurred to me that I am regularly asked 'Why do you do so much?' and after thinking about it I realized it's not me, it's us," Managing Director Rebecca Brien said.

"It is the Downtown Pittsfield team. It is the DPI board. It is our members. It is those that we collaborate with and it is our community. We do so much."

Brien was appointed to her role in early 2022 and declared, "what a year this has been."

She highlighted a number of successes including downtown cleanups, arts festivals, and holiday celebrations as well as the welcoming of new businesses and the Berkshire Flyer.

"One of the things I love the most about Pittsfield is the spirit of collaboration," Mayor Linda Tyer said in a video message.

"There are a variety of instances and residences and businesses and nonprofits that all come together for a common cause of making this city the best place to live, work, and visit. Downtown Pittsfield is a great example of what collaboration can achieve."

She reported that the Beacon Cinema in April experienced its highest attendance since opening with more than 47,000 moviegoers and is expecting to welcome a record-breaking 179,000 this year.

Liam Gorman of CozQuest Creative was honored with the Robert K. Quattrochi Downtown Person of the Year Award, Pittsfield Beautiful with the Downtown Community Award, and the Berkshire Family YMCA and Allegrone Companies with the President's Award.

"Today's awardees are a powerful reflection of the impact that can be made in a community," Tyer said.

During the pandemic, Gorman created local business treasure hunts to "gamify" the act of shopping with the help of DPI and the Entrepreneurship For All business accelerator.

He launched his first small-business treasure hunt in fall 2020 and since then, they have been used in many different communities and venues.

For more than three decades, Pittsfield Beautiful has volunteered to make the downtown look its absolute best with the goal of creating a welcoming presence with plantings of flowers and ornamental shrubs.

Its members have maintained 19 perennial gardens at City Hall, the Colonial Theatre and The Common as well as more than 100 planters.


The YMCA recently completed a $12.4 million renovation of its North Street facility to expand its child-care program, improve the athletic facilities, and update its facade.

Earlier this year, a soft opening was held for the new basketball court and elevated running track and, later this month, there will be a grand opening of the entire upgraded facility.

DPI's board President Branden Huldeen said the downtown is currently at a moment when years of hard work by many people in the room are coming together to form an exciting future for the corridor.

He believes that it will be "reborn and new."

DPI updated its mission statement to read: The mission of Downtown Pittsfield Inc. is to strengthen and promote Downtown Pittsfield Inc.'s membership through advocacy, collaboration, and celebration.

This process made the organization realize that it is a member service organization, which had not been made explicitly clear before.

"A member service organization has a very simple premise: To serve our members. All of you. If it serves our members, we do it. If it doesn't serve our members, we don't do it. It's a very simple concept," Huldeen explained.

"For years we were a business development group and an economic development group but we stumbled upon that we are here to serve our membership that represents all sorts of types of organizations and businesses and property owners and residents of downtown and it became much more clear why we're here and what we're here to do."

Last year, Downtown Pittsfield was identified as a Transformative Development Initiative (TDI) district.  This MassDevelopment initiative, concentrates economic development activities, resources, and investments within designated neighborhood areas, known as "TDI districts," for a term of two to four years.

Huldeen said members of a dozen different downtown groups including those that meet monthly to keep the ball rolling with the TDI district and this is how DPI held the "It's Alive!" festival in October.

In partnership with the Berkshire Black Economic Council, DPI is also distributing "Vibe North Street" grants funded by TDI monies to revitalize storefronts.

In partnership with the Pittsfield Economic Revitalization Corp. (PERC,) DPI is also administering "Glow Up!" business improvements grants to businesses affected by the pandemic. This was made possible by securing $200,000 in American Rescue Plan Act funds.

Huldeen said 2023 is the "year of commitment," as the organization needs to double down on everyone's efforts to make sure this is the start of something amazing that is sustained.

"All of this is possible by having the conversations, by sharing our ideas, by getting involved, participating, collaborating," Brien said.

"And by working together, we can create a downtown Pittsfield that is truly the vibrant and bustling district we all know it can be."


Tags: annual meeting,   Downtown Pittsfield,   

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PCTV Celebrates 40th Anniversary with Community

By Breanna SteeleiBerkshires Staff

PITTSFIELD, Mass. – Many fans, workers, past workers, and city officials gathered at the Berkshire Hills Country Club Friday night to celebrate Pittsfield Community Television turning 40.

The room was alive with people eating, laughing, taking photos in a photo booth and watching snippets from PCTV's past archived programs throughout the decades curated by Operations Manager Dave Cachet.

President of the Board of Directors Sue Doucette acknowledged everyone in attendance and thanked the volunteers who help or have helped bring PCTV to the screen.

She reflected on how much technology has changed since 1986 and on PCTV's role in covering parades, debates and election-night precinct results 

"You heard it and saw it yourself, and you can interpret it your way. Not everybody has this, but we in Berkshire County do, and we need to be forever grateful to the people that have come before us and made this possible. So, for me personally, I love the staff at PCTV and the board members. I never begrudge going to a meeting. I like these people," she said.

Executive Director Shawn Serre said he feels as though this is their "Eras Tour," referencing Taylor Swift's record-breaking concert series. He reminisced about PCTV's eras.

"The first of our eras is the founders' era, that time when this was just an idea tossed around among colleagues with various skills and with an interest in creating a local source of television, but with no funding, no equipment, no facility, no staff, no volunteers other than themselves," he said.

He said the next era starts with PCTV's move to Fourth Street. At this point, they named their first executive director Garrett McCarey and built their first facility at 163 Fourth Street. They made community connections, programs, and learned the ropes, he said, adding that they "pushed the boundaries of what public access could accomplish".

He said the next era is their Federico era, led by former Executive Director Bernard Avalle and changing technology.

"Under his leadership, we moved our entire facility from the old building to a custom-built studio and offices. We expanded from one cable channel to three. We went from analog to digital to high definition," Cachet said. " We went from videotapes to DVDs to video servers and files. We had as many as seven staff members and grew the program. We designed and purchased a mobile production truck. We covered so many meetings, so many meetings. Viewers would look to us with trust on election nights, onn the Fourth of July, at sports events, and at special events. We have become a part of the fabric of life in Pittsfield."

And finally, the multi-platform era.

"Otherwise known as everything, everywhere, all at once. That's what it feels like. It's when we expanded our reach by saving WTBR FM from the wrecking ball and operating it. When we greatly expanded our PCTV sports program of live broadcasts from just about anywhere, we couldn't have imagined being able to do that early on," he said. "It's when, in the depths of the pandemic, we not only continued our regular broadcast and never stopped, but we also launched PCTV Select to provide high-quality video streams, live streams, and video on demand worldwide. When we started Park Square Productions to provide high-quality production services to clients and contribute to our mission."

He said their next era is still being shaped and will need the community to help.

"The next era, well, that one has to be shaped by you, by all of us actually, because after 40 years, we realize the only constant is change, and we know that while cable TV is at the moment still our sugar daddy, it won't be around forever," Cachet said. "But we know how important the kinds of services that we provide are, and the demand to not disappear." 

Rep. Tricia Farley Bouvier said local journalism is important and will save democracy. She presented PCTV a citation from the state House of Representatives signed by her and the Speaker of the House.

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