Pittsfield Glow Up! Business Improvement Applications Available

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PITTSFIELD, Mass. — Downtown Pittsfield, Inc. (DPI) and the Pittsfield Economic Revitalization Corporation (PERC) are co-facilitating The Pittsfield Glow Up! Business Improvement Grant Program made possible by the American Rescue Plan Act (ARPA).
 
The program's purpose is to provide grants of up to $10,000 to eligible businesses affected by COVID-19 within ARPA's disproportionately impacted district of Pittsfield. The grant funds are to be used for physical improvements that will enhance the experience of foot traffic and create a visual vibrancy in the district. 
 
Applicants must be a for-profit business in operation since January 2021, be in good standing with the state and city, and be within ARPA's disproportionately impacted district. A map of the district is located at https://downtownpittsfield.com/2023/01/pittsfield-glow-up-business-improvement-grants
 
"Downtown Pittsfield, Inc. is pleased to be working with the Pittsfield Economic Revitalization Corporation (PERC) on The Pittsfield Glow Up! Business Improvement Grant Program," says Rebecca Brien, Managing Director of Downtown Pittsfield, Inc. "Thanks to ARPA funding provided by the City of Pittsfield, we are able to help small businesses on projects that the struggles of the past few years made impossible. This program can help with that fresh coat of paint; a new, easy to see sign; or lighting in a spruced-up entryway. We want to see our city become the bright, beautiful, and vibrant district we know it can be!" 
 
Eligible uses of grant funding include Painting (interior and exterior), Signage (building or blade), Lighting Improvements (exterior or window), Flooring Replacement, Entryway Upgrades, Windows (replacement, washing), Awnings (new or replacements), Accessibility Improvements, and Select Interior Improvements or Repairs (note that furniture, fixtures, and equipment are not eligible). 
 
The first-round application of intent for The Pittsfield Glow Up! Business Improvement Grant is due by Tuesday, Feb. 28, 2023, at 11:59 pm.
 
To view the full criteria and access the online application, visit https://downtownpittsfield.com/2023/01/pittsfield-glow-up-business-improvement-grants. Paper copies of the application are available at the Downtown Pittsfield, Inc. office at 33 Dunham Mall. 
 
Any grant-related questions may be directed to Rebecca Brien, Managing Director of Downtown Pittsfield, Inc., at 413-443-6501 or businessdevelopment@downtownpittsfield.com

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PCTV Celebrates 40th Anniversary with Community

By Breanna SteeleiBerkshires Staff

PITTSFIELD, Mass. – Many fans, workers, past workers, and city officials gathered at the Berkshire Hills Country Club Friday night to celebrate Pittsfield Community Television turning 40.

The room was alive with people eating, laughing, taking photos in a photo booth and watching snippets from PCTV's past archived programs throughout the decades curated by Operations Manager Dave Cachet.

President of the Board of Directors Sue Doucette acknowledged everyone in attendance and thanked the volunteers who help or have helped bring PCTV to the screen.

She reflected on how much technology has changed since 1986 and on PCTV's role in covering parades, debates and election-night precinct results 

"You heard it and saw it yourself, and you can interpret it your way. Not everybody has this, but we in Berkshire County do, and we need to be forever grateful to the people that have come before us and made this possible. So, for me personally, I love the staff at PCTV and the board members. I never begrudge going to a meeting. I like these people," she said.

Executive Director Shawn Serre said he feels as though this is their "Eras Tour," referencing Taylor Swift's record-breaking concert series. He reminisced about PCTV's eras.

"The first of our eras is the founders' era, that time when this was just an idea tossed around among colleagues with various skills and with an interest in creating a local source of television, but with no funding, no equipment, no facility, no staff, no volunteers other than themselves," he said.

He said the next era starts with PCTV's move to Fourth Street. At this point, they named their first executive director Garrett McCarey and built their first facility at 163 Fourth Street. They made community connections, programs, and learned the ropes, he said, adding that they "pushed the boundaries of what public access could accomplish".

He said the next era is their Federico era, led by former Executive Director Bernard Avalle and changing technology.

"Under his leadership, we moved our entire facility from the old building to a custom-built studio and offices. We expanded from one cable channel to three. We went from analog to digital to high definition," Cachet said. " We went from videotapes to DVDs to video servers and files. We had as many as seven staff members and grew the program. We designed and purchased a mobile production truck. We covered so many meetings, so many meetings. Viewers would look to us with trust on election nights, onn the Fourth of July, at sports events, and at special events. We have become a part of the fabric of life in Pittsfield."

And finally, the multi-platform era.

"Otherwise known as everything, everywhere, all at once. That's what it feels like. It's when we expanded our reach by saving WTBR FM from the wrecking ball and operating it. When we greatly expanded our PCTV sports program of live broadcasts from just about anywhere, we couldn't have imagined being able to do that early on," he said. "It's when, in the depths of the pandemic, we not only continued our regular broadcast and never stopped, but we also launched PCTV Select to provide high-quality video streams, live streams, and video on demand worldwide. When we started Park Square Productions to provide high-quality production services to clients and contribute to our mission."

He said their next era is still being shaped and will need the community to help.

"The next era, well, that one has to be shaped by you, by all of us actually, because after 40 years, we realize the only constant is change, and we know that while cable TV is at the moment still our sugar daddy, it won't be around forever," Cachet said. "But we know how important the kinds of services that we provide are, and the demand to not disappear." 

Rep. Tricia Farley Bouvier said local journalism is important and will save democracy. She presented PCTV a citation from the state House of Representatives signed by her and the Speaker of the House.

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