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The lot on Water Street in Williamstown formerly was home to the town garage and still is owned by the municipality.

Williamstown Decides to Clear Out Water Street Lot

By Stephen DravisiBerkshires Staff
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Cars parked in the town-owned dirt lot on Water Street on Thursday morning.
WILLIAMSTOWN, Mass. — A long-time de facto parking lot on Water Street will be closed to vehicles as of March 1, the town has announced.
 
The 1.27-acre dirt lot that was most recently the site of the town garage has been used to park cars for decades. But the town has never formally considered it a parking lot, and it is not paved, lined or regulated in any way.
 
The town manager Thursday said that concerns about liability at the site led to a decision to place barriers around the lot to block cars this winter and for the foreseeable future.
 
"Over the fall, we kept an eye on it, and what we were seeing was upward of 160 or 170 cars on any given day," Bob Menicocci said. "It got to the point where, because of its unregulated nature, the Police Department was getting calls for service saying, ‘I'm blocked in. Can you tow this car?' that kind of thing.
 
"It was becoming an untenable situation."
 
The town's observation of the lot found a high percentage of the cars belonged to people connected to Williams College, mainly students who used it for overnight parking. That conclusion is borne out by the way the lot tends to be a lot emptier during college breaks.
 
In the fall, the school's student newspaper ran an article describing the lot as, "a perfectly legal spot to stash a car, and thus, [where] it seems that College students have lucked into a free, convenient parking lot."
 
Given all that, the town reached out to Williams about turning the unregulated dirt lot into an actual parking lot.
 
"We talked to the college about it, said this is something your constituency is utilizing, and discussed the possibility of leasing it out so we could get into a better situation of liability and get it better regulated," Menicocci said. "They declined.
 
"So what we're going to do is cordon that off. Notices have gone out to the college community on that specifically."
 
The Williamstown Police Department Thursday led the town's effort for more general notification by posting an announcement of the closure on Facebook. Cars left in the lot on March 1 will be "towed at the owner's expense," according to the social media post.
 
"It's not set up for public use, so it's a liability to the town," Menicocci said. "We want to make sure something unfortunate doesn't happen."
 
It is hardly the first time the lot's utilization has made headlines.
 
Ten years ago, the town offered the site to developers as a location to build affordable housing.
 
One developer did submit a proposal that would have placed 25 affordable units at the Water Street site and an additional 60 on Cole Avenue; ultimately, the Select Board rejected that plan in favor of one that sought to put 46 units on Cole Avenue alone, a project that now is occupied as the 330 Cole Ave. development.
 
Since then, the Water Street lot frequently has been mentioned in town hall meetings as a potential site for development – either as residential, commercial or "mixed-use."
 
Menicocci Thursday morning said while there is an immediate need to address issues with how the site is being used, next month's closure also is one step in a process to determine the "highest and best use" for the lot.
 
"If it was to serve a useful purpose [as a parking lot], we would certainly entertain it," he said. "That was part of our effort to reach out to the college. They're the most logical user of it, whether for overflow for special events or staff/student parking."
 
But Menicocci wants a wider conversation that considers multiple possible uses of the lot, including, potentially, by private developers who could buy the property from the town. He mentioned that the town's recently completed comprehensive plan process talked specifically about addressing underutilized property in town.
 
"Water Street has great potential, and that's one of the key things we want to see from a planning perspective," Menicocci said. "Are there things we can do to enhance interest in development or redevelopment in that area?
 
"Creating a link to Spring Street as a retail/housing area – that [site] can be an asset to drive some interest and work in that area."
 
In the near term, Menicocci left the door open to temporary use of what's commonly referred to as the "Town Garage lot" for special occasions, like July 4, when the municipal lot on Spring Street loses some of its parking spaces for activity related to the town's annual parade.
 
"It remains an available resource," he said of the Water Street lot. "Our concerns around liability would remain, but if we need it, we can always open it up."

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New Daycare and Training Zone for Dogs Opens in Williamstown

By Breanna SteeleiBerkshires Staff

WILLIAMSTOWN, Mass. — You can now bring your dogs to a new daycare and training spot. 

Owners and friends Michelle Marrocco and Tiffany Boyden opened Pup Place last month at 895 Simonds Road, the former location of a martial arts studio.

"We do daycare full days and half days, and then we do what we like to call lifestyle training, which is just worked into our models," Marrocco said. "So generally, people don't want their dogs to jump on them, or counter surf, or steal food, and we don't want those things either. So we just reinforce that all day, every day.

"And then we have additional training options like leash training, so your dog will walk politely. We do reactivity training with dogs who are nervous or scared or have issues with other people or other dogs."

This is not their first venture. The two have been walking and training dogs as Berkshire Pup People and it took about five years to find the right space to open a doggy daycare.

"We started with walking, and then added on training and pet sitting and pet sitting. So we have a team of independent contractors," Boyden said.

Marrocco said a brick and mortar building for their business was always the goal while they built up a customer base.

"The idea was that we would do that to build up trust in the community and get to know the market better, with the goal of opening a dog daycare, because there's a huge amount of people with dogs here in the Berkshires in general, and I think we are able to serve maybe 11 percent of the market, which is like families with one or two dogs, and there's three other dog daycares in the region, or dog day trains sort of places, and there's simply not enough for what people need," she said.

Boyden, who is a dog behaviorist, said she fell in love with dog training during the pandemic through helping a neighbor with their dog.

"There was a hole in the market because the dog daycare that I actually brought my own dog to closed, and my neighbor was like, 'I was working remote this whole time, but now I have to go in the office. What do I do with my dog? What do you do with your dog?' And I was like, 'I have a remote job, so he stays home.' And that's kind of where the idea started. We started walking and training him. Then he started coming to my house for care," Boyden said.

After realizing the gap in the market, Boyden reached out to Marrocco, knowing they are both dog lovers, and asked if she wanted to start a business with her.

Boyden learned training from an online course and hands-on experience. Marrocco has a background in teaching and said humane education is similar to how dogs learn. The also completed the E for All Berkshire County business training program. 

"What sets me apart a little bit from other trainers in our area is that instead of just basic training, I really enjoy the reactivity training, anything that's behavioral. I love to see a dog struggling and find the root cause of why they're struggling, and then figure out how can we work together to help, rather than just say, 'Hey, this is a behavior. We're going to just train you to stop it,'" she said. "It's why are you having that behavior, and how can we help you through that so you no longer feel like you need to do that behavior? So that's a lot of what we do here in general." 

They use positive reinforcement only and avoid aversive methods, which can hide behavior problems. She said all dogs learn a shared set of commands, such as waiting at gates and being comfortable with handling. 

At the daycare, dogs rotate between rest, enrichment activities like ripping cardboard, and play so they learn to settle down.

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