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Transformative Development Initiative Fellow Julie Copoulos outlines the three-year program's progress in bringing life to North Street and its goals for 2024.

Pittsfield TDI Partnership Aids Downtown Businesses, Activates Spaces

By Brittany PolitoiBerkshires Staff
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PITTSFIELD, Mass. — A total of $469,000 aided downtown businesses through MassDevelopment's Transformative Development Initiative last year. 

On Tuesday, TDI Fellow Julie Copoulos outlined the three-year program's progress in bringing life to North Street and its goals for 2024.

"Recently someone said to me, 'Well, you know, mayor, we need to start getting some storefronts open,' and thanks to Julie's work, we have six or seven new downtown businesses," Mayor Peter Marchetti said.

Since 2022, Copoulos has collaborated with over 20 stakeholders in the TDI district to foster equitable investment. Efforts are focused on housing, pedestrian infrastructure, public spaces, and small businesses.

"Tonight I want to highlight a few early wins for the council," she said.

Downtown Pittsfield became a TDI district a couple of years ago after the initiative was successfully applied to Tyler Street. TDI concentrates economic development activities, resources, and investments within designated neighborhood areas for a term of two to four years. The districts are mixed-use with a commercial component, compact, and defined by a walkable, dense physical environment.

In 2023, $469,000 in investments supported small businesses directly and indirectly through equity and local grants and an additional $125,000 will launch on Friday to support support existing businesses by providing direct grants and consulting and improving community connections.

The equity grants are administered by the state and the local grants are administered by partners in the area. Eight businesses secured funding including Marie's North Street Eatery, Brazzuca's Brazilian Market, and BB's Hot Spot at The Lantern.

A $65,000 TDI Creative Catalyst grant funded a series of "Let it Shine" murals, "The Lab" technology at the Boys and Girls Club of the Berkshires, and Pittsfield Community Design Center.



Looking ahead, there is a focus on activating spaces such as Dunham Mall and Burbank Place with plans for lighting, seating, art and programming guided by community input. Designs will be unveiled in just weeks. A hearing was held for the activation of the two alleyways last month.

The project has secured $52,000 of its $70,000 goal through a $35,000 Commonwealth Places grant, $15,000 from Pittsfield Beautiful, and $2,000 from NBT Bank's partnership with the Let It Shine! public art program. A fundraiser was launched for the $18,000 gap, as the $35,000 state grant needs to be matched by the community.

Last year, the city unveiled eight new murals through the public art partnership with local artists, Downtown Pittsfield Inc., and the TDI.

Behind the scenes, artist housing is being explored with theater nonprofits, identifying underutilized spaces for downtown mixed-use housing development.

"I want to emphasize that this progress and process is driven by local partners and leaders," Copoulos said. "I'm pleased to work with the hardworking and innovative people of Pittsfield every day."

She reported that since coming to the district, 18 to 20 businesses have opened in the downtown.

"I appreciate the work that you do," Ward 5 Councilor Patrick Kavey said, explaining that there was a time before the pandemic when the corridor was bustling and he feels it is returning to that way.  


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PCTV Celebrates 40th Anniversary with Community

By Breanna SteeleiBerkshires Staff

PITTSFIELD, Mass. – Many fans, workers, past workers, and city officials gathered at the Berkshire Hills Country Club Friday night to celebrate Pittsfield Community Television turning 40.

The room was alive with people eating, laughing, taking photos in a photo booth and watching snippets from PCTV's past archived programs throughout the decades curated by Operations Manager Dave Cachet.

President of the Board of Directors Sue Doucette acknowledged everyone in attendance and thanked the volunteers who help or have helped bring PCTV to the screen.

She reflected on how much technology has changed since 1986 and on PCTV's role in covering parades, debates and election-night precinct results 

"You heard it and saw it yourself, and you can interpret it your way. Not everybody has this, but we in Berkshire County do, and we need to be forever grateful to the people that have come before us and made this possible. So, for me personally, I love the staff at PCTV and the board members. I never begrudge going to a meeting. I like these people," she said.

Executive Director Shawn Serre said he feels as though this is their "Eras Tour," referencing Taylor Swift's record-breaking concert series. He reminisced about PCTV's eras.

"The first of our eras is the founders' era, that time when this was just an idea tossed around among colleagues with various skills and with an interest in creating a local source of television, but with no funding, no equipment, no facility, no staff, no volunteers other than themselves," he said.

He said the next era starts with PCTV's move to Fourth Street. At this point, they named their first executive director Garrett McCarey and built their first facility at 163 Fourth Street. They made community connections, programs, and learned the ropes, he said, adding that they "pushed the boundaries of what public access could accomplish".

He said the next era is their Federico era, led by former Executive Director Bernard Avalle and changing technology.

"Under his leadership, we moved our entire facility from the old building to a custom-built studio and offices. We expanded from one cable channel to three. We went from analog to digital to high definition," Cachet said. " We went from videotapes to DVDs to video servers and files. We had as many as seven staff members and grew the program. We designed and purchased a mobile production truck. We covered so many meetings, so many meetings. Viewers would look to us with trust on election nights, onn the Fourth of July, at sports events, and at special events. We have become a part of the fabric of life in Pittsfield."

And finally, the multi-platform era.

"Otherwise known as everything, everywhere, all at once. That's what it feels like. It's when we expanded our reach by saving WTBR FM from the wrecking ball and operating it. When we greatly expanded our PCTV sports program of live broadcasts from just about anywhere, we couldn't have imagined being able to do that early on," he said. "It's when, in the depths of the pandemic, we not only continued our regular broadcast and never stopped, but we also launched PCTV Select to provide high-quality video streams, live streams, and video on demand worldwide. When we started Park Square Productions to provide high-quality production services to clients and contribute to our mission."

He said their next era is still being shaped and will need the community to help.

"The next era, well, that one has to be shaped by you, by all of us actually, because after 40 years, we realize the only constant is change, and we know that while cable TV is at the moment still our sugar daddy, it won't be around forever," Cachet said. "But we know how important the kinds of services that we provide are, and the demand to not disappear." 

Rep. Tricia Farley Bouvier said local journalism is important and will save democracy. She presented PCTV a citation from the state House of Representatives signed by her and the Speaker of the House.

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