BFAIR Promotes Katrina Cardillo to Senior Director

04:07PM / Thursday, March 27, 2025Print Story | Email Story

NORTH ADAMS, Mass. — BFAIR (Berkshire Family & Individual Resources) has announced the promotion of Katrina Cardillo, MBA, to Senior Director of Marketing and Public Relations.

In addition to her existing marketing and public relations responsibilities, Cardillo will now contribute to BFAIR’s fundraising activities.

Cardillo's background includes experience in marketing, management, and community engagement. Since joining BFAIR, she has worked to increase the organization's visibility and community outreach, focusing on supporting individuals with developmental disabilities, acquired brain injuries, and autism.

Rich Weisenflue, CEO of BFAIR, stated that Cardillo's strategic vision and dedication have positively impacted the organization and that her expanded role will enhance fundraising efforts.

"Katrina's exceptional dedication, creativity, and strategic vision have made a profound impact on our organization," said Weisenflue. "Her expanded role will enhance our fundraising efforts, enabling us to support even more individuals and families in need."

Cardillo's career includes positions at @utoRevenue and Dominion Enterprises, where she contributed to marketing and operational strategies. For the past 12 years, she has worked in the nonprofit sector in Berkshire County.

Cardillo holds an MBA and a BS in Business Administration from the Massachusetts College of Liberal Arts and resides in Otis, MA.

BFAIR provides Adult Family Care (AFC), Residential, Employment, and Day Services for adults and children with developmental disabilities, acquired brain injury, and autism. The organization is a member agency of the Northern Berkshire United Way and the Williamstown Community Chest.

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Letter: Let's Celebrate Diversity in the Northern Berkshires

Letter to the Editor07:00PM / Friday, January 09, 2026

To the Editor:

With the Jan. 1 swearing in of our city of North Adams mayor and City Council, we have an opportunity to celebrate diversity. For the first time in North Adams history, we have a woman for mayor, a woman majority council, and a council which is at least one-third LGBTQIA-plus. I believe this is something which should be celebrated, openly.

Despite a worrying national conversation which advocates that diversity equates weakness, the opposite is true, and has been proven time and time again. McKinsey & Co., a global consulting firm, has conducted a series of studies, which have made a strong business case for diversity, showing it is a competitive advantage for organizations, linked to innovation, financial success, and social benefits. It is indicated that it's especially beneficial to have diverse leadership teams.

I think North Adams is well-positioned to leverage fresh ideas and innovate. Our diversity will help set us up for a more successful future.

Like many of you, I have noticed negative reactions to the news of the diversification of our city's leadership in social media posts, and in overtly homophobic and transphobic comments. I wish for the Northern Berkshires to maintain a culture which is respectful, accepting and uplifting of people of all backgrounds, and I suspect the majority of our residents share this goal.

If you are reading this and feel similarly to me, please join me in helping to uplift people, and celebrate diversity. Let's share success stories, hopes for the future, and accept people of different backgrounds.

Andrew J Fitch
North Adams, Mass.

Andrew Fitch is vice president of the North Adams City Council.

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