MCLA Green Living Seminar: Green Roofs and Urban Rewilding

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NORTH ADAMS, Mass. – Mark Winterer, co-founder and owner of Recover Green Roofs will give a presentation on Green Roofs: Rewilding Our Cities on April 9 as part of MCLA's Green Living Seminar Series and the MCLA Environmental Studies Department.  
 
According to a press release:
 
With experience in landscaping, operational logistics, and supply-chain management, Winterer has led the development of hundreds of green roofs nationwide. His presentation will showcase case studies from Recover's diverse portfolio, illustrating the real-world impact of green roofs on biodiversity, climate adaptation, and community well-being. Attendees will gain insights into how green roofs contribute to sustainable urban design and enhance ecological benefits in densely populated areas. 
 
Urban rewilding is at the heart of Recover Green Roofs' mission, bringing nature back into cities to create vibrant, sustainable environments. Winterer, an accredited Green Roof Professional and licensed general contractor, co-founded Recover Green Roofs in 2009 with the goal of designing, building, and maintaining green roofs that support urban resilience and environmental health. His work spans residential, commercial, and institutional projects across New England and beyond, transforming rooftops into lush gardens, farms, and functional green spaces. 
 
Presentations occur every Wednesday at 5:30 p.m. in the Feigenbaum Center for Science and Innovation (FCSI) Room 121. Each presentation is free and open to the public. Podcasts will be posted online following each presentation.   
 
All lectures will be recorded and can be replayed on the MCLA ENVI Youtube Channel and broadcast on Northern Berkshire Community Television Channel (NBCTC) 1302 at the following times:   
  • Wednesdays at 7:30 p.m.  
  • Fridays at 4 p.m.  
  • Saturdays at 3:30 p.m.  
  • Sundays at 11:30 p.m.  
  • Mondays at 5:30 p.m.   
Community members can find up-to-date information about the schedule at mcla.edu/greenliving

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Create an Ad: Hometown Tire Works

By Sabrina DammsiBerkshires Staff

FLORIDA, Mass. — Crayons and markers in hand, fourth-grade pupils in Kimberly Wall's class at Abbott Memorial School brought to life the customer-focused service and reliability of Hometown Tire Works as part of our Junior Marketers Create an Ad series.
 
The premium tire service shop, located at 525 Ashland St. in North Adams, sells, services, and repairs a wide range of tires, with a focus on providing reliable performance and helping keep families safe on the road.
 
"The mission of Hometown Tire Works is complete customer care, putting people into safe vehicles that have safe tires on them without having to break their bank," said Kyla Davis, one of the owners.
 
When you walk into the shop you become part of the Hometown Tire family, owners Kyla and Matt Davis said. 
 
"Tire work is all I've ever known my whole life. Been doing it for 26 years, and the complete satisfaction of customer care and making sure that they're more of a family than they are a number is really why we wanted to do this," Matt said. 
 
Hometown Tire has access to almost every name-brand tire and offers next-day delivery if it's not already on the shelf, he said. 
 
One of the company's biggest selling points comes from its focus on customer education and tire repair services, Kyla said. 
 
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