Market 32, Price Chopper Launch Fill a Glass with Hope Campaign
SCHENECTADY, N.Y.— Market 32 and Price Chopper have partnered with the American Dairy Association North East, Garelick Farms, and local food banks to launch their annual Fill a Glass with Hope/Fill a Plate with Promise campaign.
The initiative will run from May 1 to June 30. Customers are invited to round up their change at checkout to support local food banks in purchasing fresh milk and other nutritious food for families experiencing food insecurity.
The 2025 campaign marks a decade of this partnership, during which over one million servings of milk have been donated to local families in need.
Pam Cerrone, director of community relations for Market 32 and Price Chopper, stated that milk is a highly requested but infrequently donated item to food banks. She emphasized the campaign's role in providing essential nutrition to community members.
The campaign addresses the issue of food insecurity, which is particularly challenging during the summer months when children lose access to school meal programs.
Audrey Donahoe, board president of American Dairy Association North East and a dairy farmer at ATRASS Farm in Clayville, N.Y., highlighted the dairy industry's commitment to providing nutritious milk to families.
The campaign's current message encourages customers to contribute any amount to help reach the next million servings donated. By rounding up their change at checkout, shoppers can support their neighbors facing food insecurity.
