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Purple Cow Watch Co. Keeps Timepieces Ticking

Anthony Boskovich points to one of his custom watches, the 'Who Cares, I'm Late,' with its scattered numbers and glowing hands. 

WILLIAMSTOWN, Mass. — Purple Cow Watch Co. is ready to keep your timepiece ticking.

The new shop repairs, restores and custom builds watches, including his Purple Valley brand, and sells brand-name timepieces.

Anthony Boskovich is the "one man band" who started this new company late last year in his basement.

"The popular belief right now is that if you own a quartz watch you just throw it away and really I don't think that makes sense, even if you paid $50 or $100 for that watch. More than half the time it needs a new battery or a cleaning," he said, adding the repairs may be inexpensive. "I would hope that people would consider getting their watches fixed."

He has always been interested in watches and clocks and how they work and is excited to finally start working with them.

"I've always been fascinated with clocks and timepieces ever since I was a kid, like my website says, I tried to take a clock apart when I was ten and they've always fascinated me."

Boskovich was a civil rights trial lawyer and said every time he won a case he would reward himself with a clock or watch. He retired in 2018, took some time to decompress and enjoy retirement, but last year he started to become interested in watches and clocks again.

"Before I knew it, I'm looking at a full-blown workshop," he smiled.

He watched Youtube videos to help him learn more and be able to work on various watch brands.

Boskovich grew up and practiced law in California but attended Williams College and felt like he really fit in here. He moved back to Williamstown in 2017, thus the "Purple Valley" and "Purple Cow" branding.

He says the watch industry is booming right now and he wants to be unique with his business.

"I'm trying to build watches that are unique and distinctive and trying to find old world crafts people who can still do things the way it was done before and use old tooling, that to me is fascinating to do that," Boskovich said.

He also loves to restore watches and bring customers' memories back to life.

"I would enjoy talking to people and if they hand me, 'hey look at this, this was my dad's Seiko' or 'this was my high school graduation gift,'" he said, to help bring it back would be the goal.

There are few craftsmen left in America who know how to make watches, so he advised if you're good with your hands, and like precision, watch making and repair could be a career option.

"If you wanted to learn to be a watchmaker when you're young, you can go to Texas. Rolex will pay for you to go through their 18-month watch-making technician program," he said. "There's no employment requirement after that and they will give it to you for free because they need people to be able to work on their product."

You can reach Boskovich through his website or call 408-286-5150. Follow him on Instagram here.

Williamstown Fire District Dedicates New Station

By Stephen DravisiBerkshires Staff
06:37AM / Sunday, May 31, 2026

Chief Jeffrey Dias recognizes firefighter Alexandra Riggs, who will graduate from Williams College next week. See more photos here.

WILLIAMSTOWN, Mass. — The Massachusetts fire marshal came to town Saturday to congratulate the local Fire District and the taxpayers of Williamstown for the "amazing" station they have built on Main Street.

 

"I travel around the state, and I've seen hundreds of firehouses around the state — some great, some not so great," Fire Marshal Jon Davine told a crowd gathered outside the station for its dedication. "And I think we saw what the previous station here was in Williamstown. I'll tell you, especially in Western Massachusetts, we have a really big problem with deteriorating firehouses throughout Western Mass. These buildings are collapsing around our firefighters.

 

"And, as the marshal, it's my job to advocate for the departments for more funding. We've been working with our state reps and local reps and the fire chiefs association, trying to come up with different funding streams, so that we can help these departments build new stations, do better, safer stations, so that they have the equipment and the building they deserve to do their job safely."

 

The chair of the Prudential Committee, which governs the Fire District, and the chief of the department both thanked Williamstown residents for the 2023 special district meeting vote that paved the way for the station that went into operation earlier this year.

 

"It's an honor and a privilege to join you today as we celebrate this grand opening of the new firehouse," Chief Jeffrey Dias said. "This facility is so much more than a building that houses fire trucks. It stands as a symbol of our community's commitment to safety, preparedness and public service. It's a place where our members will maintain our equipment. They will learn about our craft. They'll share meals and, yes, from time to time, they're going to share sorrow.

 

"This isn't a fire station. This is a firehouse. And people have heard me say this a million times already. And it houses the very best second family that one could imagine."

 

Dias was joined at the podium set up in the parking lot for the noon ceremony by Prudential Committee Chair David Moresi, state Rep. John Barrett III and the the Rev. William F. Cyr, who gave an invocation.