Downtown Pittsfield Announces 'Hey Neighbor!' Summer Marketing Grants

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PITTSFIELD, Mass.— Downtown Pittsfield, Inc. (DPI) is offering the 2025 "Hey Neighbor!" Summer Marketing Grant for downtown storefront businesses. 
 
Funded by MassDevelopment's Transformative Development Initiative (TDI), the grant aims to support businesses through coordinated cinema and radio marketing campaigns.
 
Ten businesses in downtown Pittsfield will be awarded marketing grants. Recipients will receive custom video advertisements to be shown before films at the Beacon Cinema and radio advertisements to air on WUPE/WBEC FM from June through August 2025. The initiative seeks to increase foot traffic, raise community awareness, and highlight the stories of local small businesses.
 
Applications for the grant are due by Friday, May 30, 2025, at 11:59 PM. Grant awardees will be announced on June 6, 2025.
 
Eligibility Requirements:
  • Must be a for-profit, storefront business located on or within a five-minute walk of North Street in Downtown Pittsfield.
  • Must have an active lease or own/operate a storefront in the district.
  • Must be independently owned (no franchises or chains).
  • Eligible business types include retail, restaurants, hospitality, bars, and other customer-facing service businesses (e.g., repair, salons, barbers, massage therapy).

Selection Priorities:

  • Strong storytelling and positive representation of Downtown Pittsfield.
  • Ability to highlight another neighboring business.
  • Availability for filming between June 9–13, 2025.
  • Responsiveness to the radio content production team.
Grant Awards by Business Size:
  • 4 awards for businesses with 1–3 employees
  • 3 awards for businesses with 4–9 employees
  • 3 awards for businesses with 10+ employees
Selected businesses will be required to participate in filming coordination and provide input on campaign messaging. A final review meeting will be held at the end of the summer campaign.
 
 
 
If you would like to contribute information on this article, contact us at info@iberkshires.com.

Pittsfield Remembers Lives Lost to Overdose, Underscores Harm Reduction

By Brittany PolitoiBerkshires Staff

Mayor Peter Marchetti reads a proclamation at City Hall encouraging residents to raise awareness and lift each other up. 

PITTSFIELD, Mass. — Dozens of people gathered downtown on Monday to remember those lost to overdose and work toward a future of zero deaths from substance use disorder. 

The Berkshire Overdose and Addiction Prevention Collaborative and its partners held a proclamation reading and flag-raising at City Hall, followed by a standout in Park Square with signs promoting the use of naloxone, harm reduction, and reducing associated stigma. 

There were 23 fatal overdoses in Berkshire County in 2025, 11 in Pittsfield. This is down 44 percent from the 41 countywide fatalities in 2024. 

While it is a significant decrease, advocates want to see that number at zero. 

"On the one hand, we're very pleased to see this significant of a decrease. This is actually the lowest number that we've had since [Department of Public Health] started collecting these numbers in 2013, but the goal is still zero," said Andy Ottoson, public health planner with the Berkshire Regional Planning Commission. 

August is International Overdose Awareness Month, the world's largest annual campaign to end overdose, remember those lost without stigma, and acknowledge the grief of families and friends left behind. September is National Recovery Month, a national observance to educate the public on the importance of substance use treatment and mental health services.

Samantha Kendall of Berkshire Harm Reduction explained that it is truly meeting people where they are, as they are, and when they are, "and I think we all do a really great job at that."

"We also want to remember that we're building a community for everybody, and systems and policies for everybody. That's really important in harm reduction work, so that's also the reason we're here today," she said. 

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