Downtown Pittsfield Announces 'Hey Neighbor!' Summer Marketing Grants

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PITTSFIELD, Mass.— Downtown Pittsfield, Inc. (DPI) is offering the 2025 "Hey Neighbor!" Summer Marketing Grant for downtown storefront businesses. 
 
Funded by MassDevelopment's Transformative Development Initiative (TDI), the grant aims to support businesses through coordinated cinema and radio marketing campaigns.
 
Ten businesses in downtown Pittsfield will be awarded marketing grants. Recipients will receive custom video advertisements to be shown before films at the Beacon Cinema and radio advertisements to air on WUPE/WBEC FM from June through August 2025. The initiative seeks to increase foot traffic, raise community awareness, and highlight the stories of local small businesses.
 
Applications for the grant are due by Friday, May 30, 2025, at 11:59 PM. Grant awardees will be announced on June 6, 2025.
 
Eligibility Requirements:
  • Must be a for-profit, storefront business located on or within a five-minute walk of North Street in Downtown Pittsfield.
  • Must have an active lease or own/operate a storefront in the district.
  • Must be independently owned (no franchises or chains).
  • Eligible business types include retail, restaurants, hospitality, bars, and other customer-facing service businesses (e.g., repair, salons, barbers, massage therapy).

Selection Priorities:

  • Strong storytelling and positive representation of Downtown Pittsfield.
  • Ability to highlight another neighboring business.
  • Availability for filming between June 9–13, 2025.
  • Responsiveness to the radio content production team.
Grant Awards by Business Size:
  • 4 awards for businesses with 1–3 employees
  • 3 awards for businesses with 4–9 employees
  • 3 awards for businesses with 10+ employees
Selected businesses will be required to participate in filming coordination and provide input on campaign messaging. A final review meeting will be held at the end of the summer campaign.
 
 
 
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Pittsfield School Committee Votes to Close Morningside

By Brittany PolitoiBerkshires Staff

PITTSFIELD, Mass. — There were tears as the School Committee on Wednesday voted to close Morningside Community School at the end of the school year. 

Interim Superintendent Latifah Phillips said the purpose of considering the closure is to fulfill the district's obligation to ensure every student has access to a learning environment that best supports academic growth and achievement, school climate, equitable access to resources, and long-term success. 

"While fiscal implications are included, the7 closure of the school is fundamentally driven by the student performance, their learning conditions, the building inadequacy, and equitable student access, rather than the district's budget," she said. 

"…The goal is not to save money. The goal is to reinvest that money to make change, specifically for our Morningside students, and then for the whole school building, as a whole." 

Over the last month or so, the district has considered whether to retire the open concept, community school at the end of the school year. 

Morningside, built in the 1970s, currently serves 374 students in grades prekindergarten through Grade 5, including a student population with 88.2 percent high-needs, 80.5 percent low-income, and 24.3 percent English learners.  Its students will be reassigned to Allendale, Capeless, Egremont, and Williams elementary schools.

The school is designated as "Requiring Assistance or Intervention," with a 2025 accountability percentile of seventh, despite moderate progress over the past three years, and benchmark data continues to show urgent literacy concerns in several grades. 

School Committee member and former Morningside student Sarah Muil, through tears, made the motion to approve the school's retirement at the end of this school year.  

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