Downtown Pittsfield Announces 'Hey Neighbor!' Summer Marketing Grants

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PITTSFIELD, Mass.— Downtown Pittsfield, Inc. (DPI) is offering the 2025 "Hey Neighbor!" Summer Marketing Grant for downtown storefront businesses. 
 
Funded by MassDevelopment's Transformative Development Initiative (TDI), the grant aims to support businesses through coordinated cinema and radio marketing campaigns.
 
Ten businesses in downtown Pittsfield will be awarded marketing grants. Recipients will receive custom video advertisements to be shown before films at the Beacon Cinema and radio advertisements to air on WUPE/WBEC FM from June through August 2025. The initiative seeks to increase foot traffic, raise community awareness, and highlight the stories of local small businesses.
 
Applications for the grant are due by Friday, May 30, 2025, at 11:59 PM. Grant awardees will be announced on June 6, 2025.
 
Eligibility Requirements:
  • Must be a for-profit, storefront business located on or within a five-minute walk of North Street in Downtown Pittsfield.
  • Must have an active lease or own/operate a storefront in the district.
  • Must be independently owned (no franchises or chains).
  • Eligible business types include retail, restaurants, hospitality, bars, and other customer-facing service businesses (e.g., repair, salons, barbers, massage therapy).

Selection Priorities:

  • Strong storytelling and positive representation of Downtown Pittsfield.
  • Ability to highlight another neighboring business.
  • Availability for filming between June 9–13, 2025.
  • Responsiveness to the radio content production team.
Grant Awards by Business Size:
  • 4 awards for businesses with 1–3 employees
  • 3 awards for businesses with 4–9 employees
  • 3 awards for businesses with 10+ employees
Selected businesses will be required to participate in filming coordination and provide input on campaign messaging. A final review meeting will be held at the end of the summer campaign.
 
 
 
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Pittsfield Subcommittee Supports Tax Incentive for St. Joe's Project

By Brittany PolitoiBerkshires Staff

PITTSFIELD, Mass. — The developer of the former St. Joseph's Central High School dreams of a glass rear that floods light into the auditorium and allows for more parking. 

On Tuesday, the subcommittee on Community and Economic Development unanimously supported a proposed 10-year tax increment exemption agreement to redevelop the former Catholic high school. 

They heard details about the plan to convert the shuttered school into a 70 percent residential, 30 percent commercial building with 20 percent of the 19 apartments designated affordable. It is expected to be an 18-month project once begun. 

Over the last decade or so, developer David Carver, of Scarafoni Associates & CT Management Group, has been involved with several overhauls of churches, school buildings, and even a firehouse into apartments. 

"I've always been interested in older historic buildings, especially in downtowns, and as the economy changes, we know there are lots of older buildings, worthy buildings that need a new life, and I've always found it interesting and a challenge to save them and turn around," Carver said. 

"Most of these buildings, I will say, are generally better built and more attractive than some of the new buildings that are built everywhere, and I've always been drawn to that, and it's almost like public art to me."

In 2017, the 120-year-old school ceased operations. After the COVID-19 pandemic hit, it sheltered people without homes before The Pearl, a 40-bed downtown shelter, was finished a few years ago. 

The TIE would freeze the current property value base, starting at 100 percent forgiveness in the first year, decreasing by 10 percent annually over the agreement's 10-year period. 

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