NORTH ADAMS, Mass. — Canton-based Dunkin' Donuts is asking Twitterlovers to describe the icy goodness of its coffees during this frigid New England January.

Dunkin' Donuts sells 250 million cups of iced coffee per year. It's offering gift cards of $50 almost daily through the month in the first annual "Twinter Games," beginning today at twitter.com/DunkinDonuts

Using the hashmarks #3WordsAfterIcedCoffee (Jan. 11-15) three words or fewer; #MyIcedCoffee (Jan. 18-22) and #IcedCoffeeTwitLibs (Jan. 25-29), iced-coffee lovers are asked tell how they like their beverage in three words or fewer or using takes from famous quotes or songs.

Example: My Afternoon Intensification says BargainBecky

Find out more about the promotion and contest rules here, along with a separate contest, YeDDI of the Week on Facebook.