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A salvaged church arch gives the office a unique architectural focal point.
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Steepleview Realty Opens in New North Adams Office

By Dan GigliottiiBerkshires Correspondent
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Steepleview Realty has moved to 53 Main St.

NORTH ADAMS, Mass. — A local real estate agency has relocated its office to a Main Street storefront to be closer to retailers, making $15,000 in renovations in the process.

Steepleview Realty opened its new office at 53 Main St. this month, in an effort to increase visibility and identify with existing retail businesses. Steepleview owner Jennifer Segala said the new look and feel of her office complements the current downtown landscape, in contrast to the stereotypically sterile look service businesses tend to have.

"It really fits with the museum, the arts, the antiques — everything that's around us, we just fit in perfectly,"Segala said.

Wedged between local staples The Hub and Gallery 51, alongside Press gallery and Berkshire Emporium & Antiques, the new storefront replaces Gallery 53, the "pop-up" gallery sponsored by Massachusetts College of Liberal Art's DownStreet Art. Pip Printing had been the previous occupant. Steepleview formerly occupied a space in the concourse at nearby 85 Main, where its office had a distinctly different atmosphere.

"It was more, what we call 'clinical' space. It was very plain and clinical-looking. We decided to come out on the street to be with retailers because we are retailers. We retail buildings," said Segala.

Scarafoni & Associates granted Steepleview a reduction of rent to cover moving and improvement costs to the office and signage. Alterations made were architectural, not structural, like turning doors into free-standing walls. The design was centered around an antique, church archway located just inside the entrance.

Below a green-and-red striped awning is the symmetrical storefront with two equally-sized windows displaying various ornaments, including a small flat-screen television with rotating images of properties, an antique metal structure akin to a fence door and a sign that reads "Nothing Ventured Nothing Gained."



Keith Bona, owner of The Emporium at 59 Main St., was critical of having an office occupy a downtown storefront, though he's happy with the look of this one and believes it could entice tourists to consider investing in the area.

"I wasn't overly thrilled with an office taking [that] space, because physically they look sort of boring and not as exciting; but I've got to say [Segala] went creative and did a nice job with her space," Bona, also city councilor, said. "I wouldn't want to see two or three more all in the same building, because it becomes less attractive to shoppers, but as long as they keep the windows interesting, fresh and nice, I think that's fine."

Steepleview has maintained an office in North Adams since 2000, beginning on Marshall Street then moving to Main Street approximately 10 years ago. The concourse offices at 85 Main made it difficult for Steepleview to gain the type of exposure Segala desires for the company, saying many people either did not know where the North Adams locale was or were unaware it existed.

She disagrees with any notion that her business differs from traditional retailers located in downtown North Adams.

"I do the same thing the guy does next door with his doughnuts and coffee and antiques," Segala said. "I want to fit in with the image down there."

A cocktail social is being held to formally celebrate the brand-new locale, scheduled for Friday, Nov. 22, from 5 to 7 p.m. Guests are encouraged to RSVP by calling 413-743-5903 or emailing to jennifer@steepleview.com.


Tags: opening,   Real Estate,   

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Williamstown Yarn Store Bringing the Hobby Closer to Home

By Breanna SteeleiBerkshires Staff

Gather sources some of its yarn from regional producers. 

WILLIAMSTOWN, Mass. — If you knit, crochet, or want to pick up a new hobby with yarn, a new space is open to get your supplies.

On March 18, owners and friends Ashley Cart and Geraldine Shen opened Gather on Spring Street.

The two teach knitting classes at Williams College and thought it would be great to bring their hobby to life.

"We have always been avid knitters, and we've spent a lot of time together doing that, and find it to be for ourselves like this really wonderfully calming hobby," Shen said.

Shen said they see many people starting to take up the hobby and thought it would be great to open in location convenient for students and to give them a space to curate their work.

"We're finding a lot of interest amongst people to learn how to knit. Young people who want to get off their screens, find something that they can do with their hands, and so we have always talked about, like, wouldn't it be cool to one day do this," Shen said.

Shen said there aren't many options to buy yarn in the area, and often they're a long drive away. While they opened an online shop before finding a storefront, they recognized that for some knitters buying, online was not ideal.

"Yarn is one of those things that you do, at least the first time, want to see it in person, and like touch it, and look at it against your skin, or you know, color combinations, if you knit or crochet, just like to squeeze the yarn, and feel how squishy and soft it is, and so it is one of those things that you can't just easily buy online," she said.

Their new space is at 57 Spring St. on the third floor. An elevator at the Bank Street entrance can be taken straight to their door, it is especially readily accessible to the college students.

"We've sort of been working with Williams students, and we wanted to be accessible to them, because we really feel as though there's a renewed interest in this craft from younger folks, and that it can be a really good thing for them, and so we wanted to make it easy for Williams students to access the store, and they don't all have cars, they don't all leave campus much, so being on Spring Street was important to us," Shen said.

The store offers a variety of yarn and supplies, and a sit and stitch room where anyone can come in and hang out and work on their projects with others.

They buy yarn from local producers and offer other products as well.

"When people come through, like tourists and stuff, often they ask us what can you get here that you can't get anywhere else," said Shen. "So we have some yarns from local farms, we have some handspun by a local artist who's based in Lanesborough, we've got yarn from this woman who dyes it up in Brattleboro [Vt.], and so we're trying to highlight some of the really cool farms that we have around here."

One of the main opportunities they hope to expand on is being able to go into schools and teach children how to knit. They recently were awarded a grant to teach WIlliamstown Elementary School  fourth graders how to knit. Each child was able to make a square and Shen and Cart put all of the squares together and it is now hanging in their space when you walk in.

"We want to go into more schools and teach kids how to knit, because there's some really cool research that talks about, like, the benefits of teaching younger children how to knit. It helps them concentrate, it helps them calm down, and gives them a sense of accomplishment," Shen said.

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