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Brewhaha's owners Barry and Nancy Garton say business has increased since moving the coffeehouse to West Main Street earlier this year.

North Adams' Brewhaha Settled Into New Location

By Jack GuerinoiBerkshires Staff
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The Gartons have maintained the historic art deco facade of the former market. They've owned the building for at least a dozen years.
NORTH ADAMS, Mass. — After moving and settling into its new location in the West End, Brewhaha has not only retained die-hard customers but picked up a few new ones.
 
"We haven't lost anyone I think potentially we have more customers," owner Barry Garton said. "It is a much better location because of the exposure. When we were downtown if people didn't know where we were, they might not be able to find us."
 
Garton, who owns the café with his wife, Nancy, just moved to the former West End Market on West Main Street this spring. The coffeehouse was located on Marshall Street since the early 2000s.
 
Garton said there were doubters who thought the move would send the café into the red but in reality, it has been the opposite.
 
"Everyone thought we were going to go out of business and they didn't know where people were going to park," he said. "But there is parking right behind us … it is much better here and there is so much happening in the West End right now."
 
Garton said he purchased the market 12 years ago so there was some time to prepare for the move.
 
"It gave us a chance to make it exactly how we wanted it or mostly so for the actual move we closed in March and it took two months," he said. "Which I think is really good because we had to move every piece of equipment and plum and wire everything in." 
 
He said the move went smoothly even if there was a lot of back and forth.
 
"I made about 130 trips in my Forester with all of the stuff I could move — the smaller stuff. Then we hired a guy for one day and he moved all of the big stuff it was pretty miraculous and went well," he said. "We actually moved in without air conditioning and it just so happened to coincide with that hot spell. It was like 95 to 100 in here for the first five weeks and it was horrible but people are still coming." 
 
Now into the winter months, Garton said business is continuing as expected. 
 
He said the new location is twice as big as the old one.
 
"It feels like four times as big, but it is actually twice as big," he said. "It is not a lot more seating – I think we might have increased by maybe 10. It is less snug."
 
As for the menu, the Gartons are sticking to what works and what patrons have grown to love on Brewhaha's menu isn't going anywhere.
 
"It's is the same menu but just because over the years business patterns have changed," he said. "When we first opened you couldn't get a fried egg croissant anywhere now you can basically get one in a gas station. A lot of things that were unique back then are pretty much everywhere but we do still have a few unique items."

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'Late Night': Funny Business

By Michael S. GoldbergeriBerkshires Film Critic
Somewhere between my wild youth and the acquiescence to middle-class mediocrity if not respectability, there was my bachelor pad era. The Cohens, a childless couple who had no designs on a single-family home until they inherited one, had relinquished their pink apartment on Pingry Place. And thus, after a bribe, unbeknownst to me, from my Mom to the super, the digs were mine. 
 
I later learned that said financial inducement was followed by regular sub-rosa gratuities in return for information on yours truly's comings and goings. In Mom's defense, I think she had a FISA warrant. And yes, this indulgent preamble has everything to do with director Nisha Ganatra's smartly funny "Late Night."
 
You see, my best friend Bob and I spent the better part of several weeks in the newly acquired apartment, aided by the creativity-stimulating sources of the day, arduously trying to figure out how best to transform the space from Cohen Pink to Goldberger, well, just what? Finishing second in the sweepstakes was an Italian restaurant motif, wherein several square tables with red checkered table cloths would be complemented by walls adorned in murals depicting the food-famous landscapes of Tuscany. The thinking was that since I had no etchings to show should a
young lady wish to visit my chambers for an après-theater glass of Chianti, my bistro would surely prove an appropriately adequate conversation piece.
 
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