image description
Russ Greenlaw, vice president of operations for Adam's Hometown Market, says the supermarket will be open for business on Friday — barely three weeks after it closed as the Big Y.
image description
The shelves are once again stocked at Adam's Hometown Market.
image description

Adam's Hometown Market Grand Opening Friday

By Jack GuerinoiBerkshires Staff
Print Story | Email Story
ADAMS, Mass. — It was a race to the finish but Russ Greenlaw had a promise to keep: open the newest Adam's Hometown Market by Friday.
"There was some thought that we weren't going to make it. There was no product and the place was a wreck so I pulled the team together," Greenlaw, vice president of operations, said on Wednesday. "I told them that I made a promise and that I was going to do everything in my power to get this market open and I am super proud of this team for accomplishing that."
After the Big Y suddenly closed in February, the Connecticut grocery chain swooped in to the rescue and in early March announced it had purchased the Myrtle Street property and planned to reopen the longtime grocery market that was a cornerstone in the community.
The target opening date was March 29 and Greenlaw said every store manager from the company was brought in as well as other resources to get the bulk of the work done in 2 1/2 weeks.
"I have never opened up a store in 18 days," he said. "Our objective was to get people back to work and get food back into the community."
The Big Y's history in the Mother Town dated back a century once it bought the local Adams Supermarket in the 1980s. The Myrtle Street store opened brand new in 1969, close to where founder Jacob Wineberg had opened his first butcher shop. Big Y officials said the store was too small for it to continue and had pledged to work with a grocer that could reopen it.  
Greenlaw said when they first approached the town he heard town officials and the community's discontent over losing their only market loud and clear. 
"When I first met with the Selectmen I heard it from them and from the customers. The hardship has been great," he said. "Day one, 149 people applied [for jobs] with another 80 online. It was incredible to see my team respond because we did not expect such a huge welcome … We had people back to work in less than a week."
Some 90 employees had been affected by the closure.
Greenlaw said they knew they had to move quickly but it did take the time to "freshen up" the market. He said the layout has been somewhat changed to accommodate more room in the front and in the back of the store.
"Fresh is what we are really about and we want to bring fresh food to people," he said. "So we opened this up to give the customer space to linger and shop. That has been a focus."
Greenlaw said they even went as far to reseal food storage and preparation areas to make sure the market is completely food safe.
They leaned heavily on former Big Y employees to help inform them what would be the best fit for Adams, he said.
"We brought in some feedback from the managers … we figured they know best," he said. "One of the things that is really unique about us is that we are very small so we like to behave very small. We want to carry what the community needs and fill that void."
The grocery will carry fresh and premade sandwiches and soup for those on the go. He said most of the prepared foods are made in-house.
"We make the things that we sell," he said. "We boil the potatoes in our potato salad. Bill the deli manager shared with me that he makes a wonderful ham salad so we are going to sell his ham salad."
Greenlaw said there will be giveaways during the grand opening on Friday morning for the first 200 customers as well as samples.
He said judging by the welcome the market has already received, he expects Friday to be a big morning.
"We have asked a couple of veterans to assist us with our first official flag raising and we will hear some words from town officials," he said. "I am going to spend some time thanking this community for the incredibly warm welcome and, hopefully, everyone is super excited."
Activities related to the opening begin at 8:30 a.m. on Friday morning; doors open at 9 a.m.

Tags: grand opening,   supermarket,   

17 Comments welcomes critical, respectful dialogue; please keep comments focused on the issues and not on personalities. Profanity, obscenity, racist language and harassment are not allowed. iBerkshires reserves the right to ban commenters or remove commenting on any article at any time. Concerns may be sent to

Suffrage Centennial Committee Kicks Off Yearlong Celebration

By Jeff SnoonianiBerkshires Correspondent

Cassandra Peltier as Alva Belmont Vanderbilt, a prominent figure in the suffrage movement.
ADAMS, Mass. — About 75 people filled The Manor on Saturday afternoon for the kickoff event of a yearlong celebration of Susan B. Anthony and the 100th anniversary of women winning the right to vote.
The event at St. John Paul II Parish's Italianate mansion was organized by the Adams Suffrage Centennial Celebration Committee. The committee serves as an advisory committee to the Board of Selectmen. 
Anthony was born in Adams and was a social reformer best known for spearheading the women's suffrage movement. She was also involved in the anti-slavery movement, collecting signatures for petitions as a teen, the temperance (prohibition of alcohol) movement, and women's financial rights.
Retired school teacher Mary Whitney, committee member and host for the day, shared why Anthony's work was so important. 
View Full Story

More Adams Stories