Big Y Appoints Sheffield Woman as New Marketing Leader

SPRINGFIELD, Mass. — Big Y Foods has appointed Sarah Steven of Sheffield as senior director of marketing. 

In this new capacity, Steven will oversee all aspects of marketing across the company’s brands of Big Y World Class Markets, Big Y Express Gas and Convenience, Fresh Acres specialty market and Table & Vine wines and spirits. As such, she will lead the marketing team to further develop the brand's digital initiatives, including programming to support the launch of e-commerce. Her work on the brand will ensure that Big Y continues to grow its customer base within existing markets as it expands to new regions in Massachusetts and Connecticut.

"I am excited to dig in with the talented team at Big Y, to bring new concepts and ideas to the table, and to enrich the beloved Big Y brand with initiatives that will ensure its position as a leader in the competitive supermarket industry," Steven said.

Like her predecessor, John Schnepp who has retired, she reports to Guy McFarlane, senior vice president of sales and marketing.

Throughout Steven's marketing career, she has worked to support and develop global brands distributed through a variety of channels – supermarkets, department stores, boutiques and spas, as well as online through e-commerce. She started her career with Pepperidge Farm as an assistant marketing manager in 1998 working on their flagship Goldfish brand. She later moved to Godiva Chocolatier, where she led the global re-launch of core product lines and was promoted to the position of business director, marketing, partnering with in-house stakeholders to drive promotions, develop advertising campaigns and media strategy. 

In 2008, Steven joined Iredale Mineral Cosmetics in 2010 as director, brand advocacy to focus on building brand awareness and brand equity for the growing company. She was promoted to vice president of marketing in 2012 and expanded her team to support growth initiatives and distribution expansion opportunities, as well as innovative digital-first initiatives including a Loyalty Program, eLearning curriculum, innovative social media and digital advertising strategies.

Steven holds a BA from the University of Wisconsin-Madison and an MBA from Duke University-Fuqua School of Business in Durham, N.C. She has received industry awards for her leadership such as the Campbell Soup Company CEO Extraordinary Performance, Godiva Chocolatier Proud Performance Awards as well as Godiva North America’s President’s Award. 

Steven lives in Sheffield, Mass., with her two children.

Dalton Board Signs Off on Land Sale Over Residents' Objections

By Sabrina DammsiBerkshires Staff
05:50AM / Tuesday, December 23, 2025

Residents demanded the right to speak but the agenda did not include public comment. Amy Musante holds a sign saying the town now as '$20,000 less for a police station.'

DALTON, Mass. — The Select Board signed the sale on the last of what had been known as the Bardin property Monday even as a handful of residents demanded the right to speak against the action. 

 

The quitclaim deed transfers the nine acres to Thomas and Esther Balardini, who purchased the two other parcels in Dalton. They were the third-highest bidders at $31,500. Despite this, the board awarded them the land in an effort to keep the property intact.

 

"It's going to be an ongoing battle but one I think that has to be fought [because of] the disregard for the taxpayers," said Dicken Crane, the high bidder at $51,510.

 

"If it was personal I would let it go, but this affects everyone and backing down is not in my nature." 

 

Crane had appealed to the board to accept his bid during two previous meetings. He and others opposed to accepting the lower bid say it cost the town $20,000. After the meeting, Crane said he will be filing a lawsuit and has a citizen's petition for the next town meeting with over 100 signatures. 

 

Three members of the board — Chair Robert Bishop Jr., John Boyle, and Marc Strout — attended the 10-minute meeting. Members Anthony Pagliarulo and Daniel Esko previously expressed their disapproval of the sale to the Balardinis. 

 

Pagliarulo voted against the sale but did sign the purchase-and-sale agreement earlier this month. His reasoning was the explanation by the town attorney during an executive session that, unlike procurement, where the board is required to accept the lowest bid for services, it does have some discretion when it comes to accepting bids in this instance.