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Cheryl Murray wants to evoke 'gramma's kitchen' when customers enter her bakery.

Sweet Dreams Bakery Opens in Lenox Offering More than Just Pastries

By Brittany PolitoiBerkshires Staff
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Sweet Dreams will offer ice cream during the summer months.

LENOX, Mass. — Sweet Dreams bakery has plans that go beyond just pastries.

November through April, it will serve up fresh baked goods and coffee. From May to October, it will offer homemade ice cream and pick-your-own candy.

The mastermind behind the seasonal business model is Pittsfield native Cheryl Murray, a self-taught baker who began as a hobby about a decade ago.

She prioritizes using quality ingredients and providing a cozy atmosphere for customers to enjoy her product.

"My intention in doing this is when people walk in, they feel like they're walking into grandma's kitchen," Murray said.

For her, it is all about the ingredients. Everything is made from scratch using products like Cabot butter, King Arthur flour, and locally sourced items whenever possible.

Sweet Dreams’ bakery menu includes sweet and savory options. Scones, muffins, cookies, and cakes are available as well as a galette and quiche of the day.

The most popular item so far? Cinna-buns.

"I can't keep them in the house," Murray said. "We just keep making them and making them."


A lot of work goes into making the cinna-buns, which warranted a note under their listing on the menu that reads "when available."

"You make the dough, it has to rise, and then you have to roll it out, create the cinna-buns, put them in a pan, it has to rise again, then you can bake them," Murray explained. "So it's not like cookies, I can make the dough and then just kind of put the dough in, the crust on everything I'm doing, it's all from scratch."

She opened the first week of February on Church Street, in the space that formerly housed The Scoop. The building is owned by Ryan Salame, a 28-year-old CEO who has made his earnings in cryptocurrency and has recently invested in a number of other Lenox eateries.

Sweet Dreams has received a great amount of support from the community during its opening week, even selling out of everything at one point.

Murray wanted to operate a bakery in the venue because it hadn't previously been used in the winter.  During the summer, frozen treats will be served through window service with a sitting area outside.

Her shop expands into the former clothing retailer Twigs, which is where a retro-themed candy store will be set up.

Former owner of The Scoop Jennifer Nacht —who is also the executive director of the Lenox Chamber of Commerce — has passed down her ice cream shop's 35-plus year-old recipes that were created by the previous ice cream shop owner’s mother, Bev.

With a bit of her own twist, Murray will carry on the long-held ice cream tradition.

Sweet Dreams' winter hours are Thursday through Sunday 8 a.m. to 2 p.m. It is located at 51 Church St. For more information, visit sweetdreamslenox.com.


Tags: new business,   bakery,   

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Lanesborough Board Looks to Pontoosuc Island Safety and Cleanup

By Breanna Steele

LANESBOROUGH, Mass. — The Friends of Pontoosuc cleaned up the two islands on the lake and shared concerns of what they saw.

Kevin McGinnis, Friends board member, spoke to the Select Board last week about how the cleanup went and erosion the group discovered.

"We particularly wanted to go out and take a peek at the islands and it was seven bags of garbage and a lot of refuse from geese that we actually removed from both islands," he said. "The Keeler Island, particularly in Lanesborough, that had a Sheetrock bucket full of nails that we actually removed from there, too, and that was from probably multiple years of pallet burning out there."

McGinnis added that there is significant erosion on the east side of the islands, facing the deepest part of the channel.

He said Lee Popovich, who knows horticulture, suggested plantings along the edges to hold the soil and filter runoff that may help with the E. coli outbreaks on the lake.

"These are things that we can discuss on trying to keep those islands in enjoyable shape, and for people to be able to enjoy," McGinnis said, by reducing risks such as geese deposits, and plantings that can help filter some of the debris.

"We can't control how hard our rain comes, but we can mitigate some of that filtering processes to keep bacteria count lower. Because if you notice, pretty much the E. coli breakouts that we do have are right after heavy rain."

He wants to help keep the islands safe and healthy. He introduced the cleanup group, saying the cleanup was enjoyable and those who volunteered help make a difference.

"Look forward to in the future bringing more information back, and with a lot of moving parts to talk about mitigating erosion and certain things," McGinnis said. "But it's something that we all need to be kind of aware of, and this body of water is so enjoyable, and we definitely want to try to keep it as healthy as possible, and keep control or keep an eye on certain things."

Select Board member Jason Breault asked about what the insurance is for the islands to which Town Administrator Gina Dario responded that the island is a public park, so it's covered the same way as other town land, like Glaston Park. There's no added liability.

Breault then asked from a patrol aspect what that means.

"Obviously, if we have an underage drinking party, we have no mechanism to address it, or if there's a medical emergency on that area, we would have to get a boat from Pittsfield, so obviously we have some sort of a delay there," Police Chief Rob Derksen said. "That's the only concern, I guess, is it's a park that we can't patrol and we can't regulate on a regular basis," 

Breault wondered if they could get funding for a boat down the line but Derksen said it would be difficult with his small force.

"That's pulling the thread on a sweater because then I have to have certified boat officers and, I mean, so that's training that's time away and then I would have to be able to actually put them on the boat, which again as you've heard me say a million times, most of the time I have one officer on duty so I can't split them in half and put half on a boat, half in a car, so it would be a challenge."

He added that the lake is patrolled by the state Environmental Police but with recent funding challenges, it's not that much.

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