NORTH ADAMS, Mass. — The Plant Connector's new space on Main Street is filled with light and overflowing with green.
"Literally, last night this girl went by here and her jaw dropped — she went 'oohh,' really, as she looked in. It was so cool," said Bonnie Marks. "Seeing that that really, you know motivates me to work in this shop and make it better and better."
Marks and business partner Emilee Yawn will open the doors at 73 Main St. on Friday at 4 p.m. as part of the downtown's First Friday. The store's been closed a few weeks during its move from Eagle Street to more than double the space on Main.
"It was really tiny and really tight. We've been super busy so we're just filling what people have been asking for — more plants — and we're doing the 'Refillery' that we're getting set up right now," Yawn said. "We definitely had gotten to a place where we were having a really tough time operating out of that. It's hard to take care of plants in it as well."
The Plant Connector opened in 2020 in the flatiron on Eagle Street as Yawn and Marks, who had worked together at Jacob's Pillow pre-pandemic, put their energy into the startup and with a level of success that had surprised them. In less than a year and a half, they were getting pot-bound and needing more room.
"We thought we were building a fake store. We didn't think it was gonna be for real at all," laughed Yawn.
They offer classes and workshops, both residential and commercial plant care, and sell variety of plants and related merchandise. The popular terrarium workshops will now have their own room featuring a tropical mural.
Yawn said it was important to them not to lose what made them unique as they grow. Community is a focus of the store that will now be expanded along with the new larger location.
The Refillery will include a variety of grab and go, sustainable personal and home care products.
"We thought it was a great idea to introduce to the community because it's a community thing begin to think about waste and and how to correct it," said Marks.
Yawn said they had wanted the store to be all to be about plant love. "We thought it was like showing how plants really do nurture our bodies. They nurture our home, not just aesthetically or through the air but also through a lot of our products."
Local artists will be continue to be featured in a popup gallery but Yawn said the focus will be one at a time to bring more focus to the individual creators. The first will be ceramics artist Keri Granda. Granda will be giving out bud vases at the opening.
Plus there's a wall-size bulletin board open for community fliers, a lending library on plant care, and the "propagation station" for swapping cuttings, and the store will accept used batteries for recycling and is looking into accepting razor as well.
"We're really trying to be like, Oh, it's care for plants, it's care for our bodies, it's care for us," she said, adding they were keeping the original quirky vibe. "We're trying to create a little bit of a nurturing place."
On Thursday, they had some helpers to unpacking and cleaning up, and painting and preparing the Refillery wall. Patrons will be greeted by shelves full of plants, pots and merchandise, with a "welcome to the jungle" mat at the entrance.
"I think what Bonnie and I are doing is we are committed to North Adams. We've put so much of ourselves into this place, like I only had a day off in like 70-80 days," Yawn said. "But we really do believe that this town is a great place to do business and, yeah, I mean, it's a hard time to start a business and but it's a good time to have a business."
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North Adams' Original Urban Beach Returns
NORTH ADAMS, Mass. — For one afternoon each summer, historic Eagle Street is transformed into a giant sandy beach in the heart of downtown North Adams.
That happens this Thursday, July 16, from 4 to 8 p.m.
Created in 1999 by artist Eric Rudd, the Eagle Street Beach has become one of North Adams' most beloved summer traditions. Children and adults alike are invited to dig, build sandcastles, play beach games, relax in the sand, and enjoy an unforgettable afternoon on 500,000 pounds of sand spread curb-to-curb along the entire length of Eagle Street.
"I've always believed that the best public sculpture is one that people don't just look at — they experience," said Rudd.
Presented by the Barbara and Eric Rudd Art Foundation in partnership with the City of North Adams, the Eagle Street Beach is much more than a festival. Conceived as an urban beach sculpture, the artwork is not complete until thousands of children, families, and visitors become active participants rather than simply spectators. For one afternoon, an ordinary city street is transformed into a place of imagination, play, and community.
Children ages 12 and under can enjoy free giveaways while supplies last, including: Sand pails and shovels, Jack's Hot Dog gift certificates, North Adams SteepleCats tickets and additional surprises donated by local businesses.
While artificial beaches had appeared elsewhere in a variety of settings, the Eagle Street Beach is believed to have been among the first — and possibly the first — block-long downtown street ever transformed into an urban beach as a community sculpture. Several years later, similar urban beach projects, including the internationally known Paris Plages, began appearing in major cities around the world.
It was the year that Arlene Vachereau, clad in a skirt suit and white gloves, had an interview with attorney Walter J. Donovan. She was immediately hired.
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The "Massachusetts Miracle" ushered in a boomtime — despite gloomy local indicators like the relocation of Sprague Electric, loss of Adams Print Works in a massive blaze, and Photech's bankruptcy.
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