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Secret Sun Tanning Salon Opens in Adams

ADAMS, Mass. — Secret Sun Tanning Salon has opened at 96 Summer St., giving residents the opportunity to get tanned year-round. 

Inside the salon are three new tanning beds, which include one lay-down bed and two standing units, as well as several options for lotions and other skin-related products. Salon manager Emily Durant explained that the machines are adjustable, allowing users to change the intensity based on their skin complexion and sensitivity. 

"All of our machines can actually play music through your phone," Durant said. "We have cords that plug right into them, so you can play your own music while you're in there and jam out to whatever suits you." 

Several guests and town officials visited the salon on Friday for a ribbon cutting to celebrate its opening. 

"We just wanted to say thank you very much to you and the Nocher team for your investment here on Summer Street," said Christine Hoyt, vice chair of the Board of Selectmen. "We're very excited about this opening."

Durant said the salon's location should be perfect for Adams residents, who she explained do not have many options for tanning salons nearby. Aside from Secret Sun, the closest tanning salons for residents of Adams are in Pittsfield and Bennington, Vt. 

The salon is part of 1Berkshire's "Pop Up, North Berkshire" program, which gave funds to support opening four pop-up businesses in Adams and North Adams this year. A one-time grant from the state Executive Office of Housing and Economic Development provided the funds the program. 

"We're just excited to see the redevelopment of this whole corridor, and this being another great asset," said Ben Lamb, director of economic development at 1Berkshire, who was also in attendance to celebrate the opening. "Knowing the market is here, there's a need, and you guys are filling it. What you've done, it's a perfect space for it." 

The Adams Incubator, which opened earlier this year, was the first business in town to open as part of the project. Lamb said all four have remained open after the end of the program.

Friday Afternoon Fire Destroys Cheshire Barn

By Tammy Daniels iBerkshires Staff
04:40PM / Friday, April 03, 2026

 

CHESHIRE, Mass. — A fire on Friday afternoon destroyed a barn at 920 Sand Mill Road.

 

The building is a total loss but firefighters were able to prevent the flames from reaching another nearby barn and the house at Stoney Brook Farm. 

 

Fire Chief Thomas Francesconi said the fire was called in 12:39 p.m. by the homeowners "but it already had a foothold before they noticed it."

 

Responding firefighters found the L-shaped structure fully involved. Adams, Lanesborough, Savoy and Windsor fire companies responded and Williamstown Fire covered the station.

 

The tankers were used to transport water from a nearby brook until a pool could be set up near the scene and water pumped into it. 

 

Northern Berkshire EMS responded and one firefighter was treated at the scene and then taken to Berkshire Medical Center. 

 

Francesconi said there were no other injuries but the owners told him there were 18 chickens in the barn. The structure also had equipment and other materials in it, including a Jeep.