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North Adams native Sam Poeuk offers vehicle customization of lighting, mobile electronics, audio systems and tinting. He works on cars, trucks, power sports vehicles and boats.

Automan Sam Brings Car Customization to North Adams

By Sabrina DammsiBerkshires Staff
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Sam Poeuk opened Automan Sam on State Street in 2020. 
NORTH ADAMS, Mass. — We have all had those slow-to-start days when we wake up in the morning groggy and unprepared for the day ahead. 
 
We brew our coffee or tea and wander outside and remember it's winter and the windshield is frosted over, so we begrudgingly grab our scraper and brave the cold.
 
There is another option — use a remote starter and sit inside enjoying a warm beverage as the windshield thaws
 
You can have one installed at Automan Sam, which can also customize your vehicle to best fit your needs. 
 
The auto salon at 303 State St. sells and installs mobile electronics including remote car starters, alarm systems, radios, high-intensity discharge bulbs, LEDs, color lighting, cameras, Bluetooth, audio systems, tinting, and other automotive upgrades. 
 
"We deal with just electronics here. So we dabble in stock electronics that are broken or need repair anything along those lines," shop owner Sam Poeuk said. 
 
"We really specialize in the aftermarket field, so radios, DVD players, headrest monitors, flip-down monitors, subwoofers, speaker upgrades. We do lighting. We do ambient lighting under the car, in the car. We do LED upgrades, headlights, taillights, brake lights, plate lights. We can upgrade the LED to give you a cleaner look and brighter look and use less energy on a vehicle to run LEDs."
 
Over the years, Poeuk has worked to build a reputation that gives customers assurance that their vehicles — cars, trucks, marine or power sports —- are in good hands. 
 
He started at Pro Audio in Pittsfield in 2005 and when that closed, moved on to Anthony's Auto Electronics. Poeuk began to work independently doing side gigs and started his own business in his hometown in 2020. He said he's passionate about the work that he does and the products he provides to the community. 
 
"I want to do what I love to do, and that is being in this field. You spend most of your life working and sleeping. That is pretty much what you do. So why not do something you enjoy doing?" he said. "I hear people complain that they hate this job, they hate that job, they can't do this, they can't do that. I didn't want to be that person.
 
"So I took my own initiative and started this business. And I knew the area needed it because there's nothing like this. I used to do this on the side here and there. So people know what I'm capable of doing." 
 
Poeuk wants to be able to share his passion with the community and hopes one day share his knowledge with his future progeny. 
 
"I come from a first-generation family. My parents came from Cambodia. I'm the first one born here in America," he said. "So, I was born and raised in North Adams, and I want to leave a footprint. My parents did so much to get over here and to give us a better life. And I'm just trying to make sure I give myself a better life."
 
To ensure that his customers are getting a quality product at a fair price he tests the products he sells on his family's vehicles. And he said he gets to know his customer and learns what they want so that he can provide them with the best product that fit their price range. 
 
In addition to that, he offers lifetime warranties on his automatic car starters to encourage sales and relieve buyers of any stress. 
 
Although the pandemic affected a lot of businesses negatively, it was the opposite for Poeuk because he said he was able to take the time to figure out the business model that he wanted to pursue.
 
"We slowly started taking in business, and started tweaking stuff around the shop to make it work and flow better each day," he said. 
 
Automan Sam's hours are 8 to 4 weekdays. Make an appointment via the website, Facebook  or at 413-346-4040 or info@automansam.com.

Tags: automotive,   

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Veteran Spotlight: Coast Guard Capt. Thurman 'Tom' Maine

By Wayne SoaresSpecial to iBerkshires
MASHPEE, Mass. — If I were to describe the best attributes of this week's veteran, they would be an infectious personality, role model, leader, wonderful family man and a person that leads by example in the very best way. 
 
The aforementioned, are the primary reasons why Thurman "Tom" Maine enjoyed a successful and distinguished military career in the Coast Guard from 1983 to 2014. 
 
Born in North Stonington, Conn., Maine entered the Coast Guard at the age of 21 and was sent to boot camp in Cape May, N.J. His first assignment was at Coast Guard Station in Provincetown, R.I. From 1994 to 1997, he was a helicopter pilot for Coast Guard Air Station at Otis Air National Guard Base and was elevated to operations officer, chief pilot at the base from 2004 to 2007. 
 
During his 31-year career, Maine flew some of the Coast Guard's most elite helicopters; the Sikorsky H-3 (the Coast Guard's last amphibious aircraft), the Sikorsky H-60 (the most widely flown military helicopter in the world) and the H-65 (a smaller, faster helicopter that deploys on ships).
 
Maine continued to rapidly climb the ranks and in 2009 was promoted as the Coast Guard's liason to the Chairman of The Joint Chiefs of Staff at the Pentagon, a position he held until 2011. Following that assignment, he was promoted to captain and rose to be the commanding officer at the Coast Guard's prestigious Aviation Training Center in Mobile, Ala. 
 
During his tenure as commanding officer, he suffered a devastating blow when four Guardsman were killed during a night training exercise. He conveyed that his greatest achievement in his entire military career, was the leadership he provided
to his 600-member unit and the families of the fallen Guardsmen, by always being accessible, communicating constantly and holding vitally important family nights.
 
He said this tragedy, "gave him the ultimate opportunity to live out his faith." He also lobbied intensely for the student pilot who was killed to be awarded his designation posthumously, which he did.
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