Great Barrington Price Chopper Rebranding as Market 32
GREAT BARRINGTON, Mass. Following the vote of approval for a wine and malt liquor license for the Great Barrington Price Chopper by the town's Selectboard, Price Chopper/Market 32 will launch plans to modernize and expand its store under the company's Market 32 banner.
"We've been committed to the Great Barrington community for nearly three decades and, being on equal footing with other stores in the area will enable us to proceed with our plans to convert our store into a contemporary food and service-focused Market 32," said Price Chopper/Market 32 President Blaine Bringhurst.
The construction timeline for the conversion will be finalized when all of the permitting is in place, but the company hopes to unveil its newest Market 32 in time for 2024 holiday season. The store will remain open throughout the conversion process.
The look and feel of Market 32, which was driven by customer research, is more contemporary than the Price Chopper brand, though many of the differences are subtle. Marked by open space, a décor filled with earth tones and product-focused displays, murals and lighting, the brand emphasizes convenient, ready-to-eat foods; fresh, handcrafted, and locally grown, produced and manufactured products; and intuitive product/department adjacencies (e.g., greeting cards next to the floral department; craft beer next to salty snacks), according to a press release.
"We're thrilled that the Town Selectboard has approved this license and we're very excited to bring Market 32 to our customers in Great Barrington," said Bringhurst. "This investment reflects our continued commitment to the community that has come to rely on us for high quality products, exceptional service, and unparalleled value."
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