MountainOne to Launch Children's Book Featuring Mo the Spokesgoat

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NORTH ADAMS, Mass. — MountainOne announced the launch of its new children's book, "How to Climb a Mountain," featuring Mo, the MountainOne Spokesgoat.
 
Employees, board members, corporators, and nonprofit partners will be the first to receive the 24-page illustrated book at MountainOne's 175th Annual Meeting on April 10, 2024. It will be the first in a series of books seeking to promote positive life lessons, literacy, and financial education for MountainOne's youngest customers and community members, stated a press release. 
 
"How to Climb a Mountain" was written by Doug Murphy and illustrated by Laura Salafia.
 
The book emphasizes the importance of being prepared for the unexpected and facing fears to reach one's goals. 
 
MountainOne plans to introduce the book local libraries and elementary schools and will supply worksheets and activities to help prepare them for their financial future. They will also host book readings at MountainOne locations that will include giveaways and chances to win a Mo plushy.
 
"Mo has become a very recognizable and beloved character in our local communities. He epitomizes the thoughtful, ambitious, and self-assured nature that lives within all of us, big and small, that enables us to face challenges with confidence," said Robert Fraser, president and chief executive officer, noting that MountainOne is committed to education and service for all its customers, including (human) kids.
 
"In fact, Mo has become a celebrity in his own sure-footed right as the central figure in our advertising campaign," Fraser added.  

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North Adams to Begin Study of Veterans Memorial Bridge Alternatives

By Tammy DanielsiBerkshires Staff

Mayor Jennifer Macksey says the requests for qualifications for the planning grant should be available this month. 
NORTH ADAMS, Mass. — Connecting the city's massive museum and its struggling downtown has been a challenge for 25 years. 
 
A major impediment, all agree, is the decades old Central Artery project that sent a four-lane highway through the heart of the city. 
 
Backed by a $750,000 federal grant for a planning study, North Adams and Massachusetts Museum of Contemporary Art are looking to undo some of that damage.
 
"As you know, the overpass was built in 1959 during a time when highways were being built, and it was expanded to accommodate more cars, which had little regard to the impacts of the people and the neighborhoods that it surrounded," said Mayor Jennifer Macksey on Friday. "It was named again and again over the last 30 years by Mass MoCA in their master plan and in the city in their vision 2030 plan ... as a barrier to connectivity."
 
The Reconnecting Communities grant was awarded a year ago and Macksey said a request for qualifications for will be available April 24.
 
She was joined in celebrating the grant at the Berkshire Innovation Center's office at Mass MoCA by museum Director Kristy Edmunds, state Highway Administrator Jonathan Gulliver, District 1 Director Francesca Hemming and Joi Singh, Massachusetts administrator for the Federal Highway Administration.
 
The speakers also thanked the efforts of the state's U.S. Sens. Elizabeth Warren and Edward Markey, U.S. Rep. Richie Neal, Gov. Maura Healey and state Sen Paul Mark and state Rep. John Barrett III, both of whom were in attendance. 
 
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