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Regional and local employees cut the ribbon Friday morning on the newly remodeled Market 32 in Great Barrington.
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Store Manager Brittany Roche speaks to the team on Friday morning.
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American Legion members raise the flat at the store.
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Great Barrington Price Chopper Now Market 32

By Brittany PolitoiBerkshires Staff
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The new store features a larger pharmacy, wine and beer and more organic foods and produce. 
GREAT BARRINGTON, Mass. — All three Price Choppers in the county have now been upgraded to Market 32s.
 
Regional and local employees cut the ribbon Friday morning on the final rebranded store, at 300 Stockbridge Road. The modern makeover of the 49,500 square-foot space will now provide the same shopping experience for all local customers.
 
It is the company's 51st rebrand into a Market 32 store.
 
"Throughout our stores in the Berkshires, we have introduced the Market 32 brand one store at a time. Pittsfield, Lenox, and we knew that this building was older and I think customers were probably a little disappointed that to go to Pittsfield and Lenox, you have the newest store that we offer, and this was sort of an older building," said Stephen Speelman, the grocer's zone director.
 
"It took a little work but we were able to finally bring this brand to the town of Great Barrington and now, we're consistent."
 
He said the Market 32 models appeal to the younger generation while not alienating the older generations. This location now has an expanded pharmacy, a beer and wine department, and an emphasis on organic food and produce.
 
"The biggest thing is, this is about the way we treat customers. We really want customers to feel that we really care about the fact that they shop here, that they chose us," Speelman said.
 
"This town has numerous great companies that they can go to so it's really got to be about us making sure the customers know we appreciate them and their business and you can't be everything for everybody but we're going to try our best."
 
The Great Barrington store employs more than 70 people, many who have worked there for a long time.  Employees cheered outside as members of American Legion Post 350 raised the flag and the national anthem was sung.
 
Store Manager Brittany Roche has been with the company for 19 years and cares for this team so much that she commutes for the job.
 
"I've been here at this store for six months. It is my second time being a store manager for the company. I love it. I actually drive here from Connecticut every day because I love the store so much and believe in it wholeheartedly," she explained.
 
"I came here back in the holidays and saw the team and I couldn't wait to come, so I basically begged."
 
She said the brand cares about a lot of things and one is being local.
 
"We have an expanded local section in there and it's a lot of really good offers and we love to be involved in the community so that's been really lovely. We really care about fresh foods and healthy lifestyle living so we have expanded produce, expanded organics, and a lot of different meat offers. Same with seafood, the food court. I mean, all the food in there is just delicious," she said.
 
"And then, of course, we care about service and being friendly to our customers, and that's really what we're all about, legendary service every single day, and I think that our shoppers will see that going forward."
 
The store remained open while repairs were done, with major construction occurring overnight. It now has open spaces, soft earth-tone décor, product-focused displays and murals, and improved lighting.
 
"I think it's pretty darn impressive how we took a pretty outdated building and turned it into a pretty modern-looking building," Speelman said.
 
"I think it puts us on par now with our competition and this is what we do as an organization. This is our future but it's also our now, Market 32, and I'm amazed knowing what this store looked like to what it looks like right now."
 
Customers will receive a 5 percent savings this Friday and Saturday (Sept. 13-14) off their grocery order. Price Chopper/Market 32 will also donate 5 percent of sales from the store on those days to Berkshire South Regional Community Center and Berkshire Hills Youth Soccer Club.
 
Based in Schenectady, N.Y., Price Chopper/Market 32 operates 130 Price Chopper and Market 32 supermarkets and one Market Bistro, employing 16,000 teammates in New York, Vermont, Connecticut, Pennsylvania, Massachusetts, and New Hampshire.
 
"We’re very excited to expand the Market 32 experience in Berkshire County," said Price Chopper/Market 32 President Blaine Bringhurst in a statement. "Today's shoppers are looking for an enhanced, contemporary shopping experience, and we’re thrilled to be able to offer it to them in the same, convenient location they’ve grown accustomed to."

Tags: ribbon cutting,   supermarket,   

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Sheffield Craftsman Offering Workshops on Windsor Chairs

By Breanna SteeleiBerkshires Staff

Andrew Jack uses hand tools in his wood working shop. 

SHEFFIELD, Mass. — A new workshop is bringing woodworking classes and handmade items.

Andrew Jack specializes in Windsor chairs and has been making them for almost 20 years.

He recently opened a workshop at 292 South Main St. as a space for people to see his work and learn how to do it.

"This is sort of the next, or latest iteration of a business that I've kind of been limping along for a little while," he said. "I make Windsor chairs from scratch, and this is an effort to have a little bit more of a public-facing space, where people can see the chairs, talk about options, talking about commissions.

"I also am using it as a space to teach workshops, which for the last 10 years or so I've been trying to do out of my own personal workshop at home."

Jack graduated in 2008 from State University of New York at Purchase, and later met woodworker Curtis Buchanan, who inspired him.

"Right after I finished there, I was feeling a little lost. I wasn't sure how to make the next steps and afford a workspace. And the machine tooling that I was used to using in school." he said, "Right after I graduated, I crossed paths with a guy named Curtis Buchanan, and he was demonstrating making really refined Windsor chairs with not much more than some some flea market tools, and I saw that as a great, low overhead way to keep working with wood."

Jack moved into his workshop last month with help from his wife. He is renting the space from the owners of Magic Flute, who he says have been wonderful to work with.

"My wife actually noticed the 'for rent' sign out by the road, and she made the initial call to just see if we get some more information," he said. "It wasn't on my radar, because it felt like kind of a big leap, and sometimes that's how it's been in my life, where I just need other people to believe in me more than I do to, you know, really pull the trigger."

Jack does commissions and while most of his work is Windsor chairs, he also builds desks and tables, and does spoon carving. 

Windsor chairs are different because of the way their backs are attached into the seat instead of being a continuous leg and back frame.

"A lot of the designs that I make are on the traditional side, but I do some contemporary stuff as well. And so usually the legs are turned on a lathe and they have sort of a fancy baluster look to them, or they could be much more simple," he said. "But the solid seat that separates the undercarriage from the backrest and the arms and stuff is sort of one of the defining characteristics of a Windsor."

He hopes to help people learn the craft and says it's rewarding to see the finished product. In the future, he also hopes to host other instructors and add more designs for the workshop.

"The prime impact for the workshops is to give close instruction to people that are interested in working wood with hand tools or developing a new skill. Or seeing what's possible with proper guidance," Jack said. "Chairs are often considered some of the more difficult or complex woodworking endeavors, and maybe less so Windsor chairs, but there is a lot that goes into them, and being able to kind of demystify that, or guide people through the process is quite rewarding."

People can sign up for classes on his website; some classes are over a couple and others a couple of weekends.

"I offer a three-day class for, a much, much more simple, like perch, kind of stool, where most of the parts are kind of pre-made, and students can focus on the joinery that goes into it and the carving of the seat, again, all with hand tools. And then students will leave with their own chair," he said.

"The longer classes run similarly, although there's quite a bit more labor that goes into those. So I provide all the turned parts, legs and stretchers and posts and things, but students will do all the joinery and all the seat carving the assembly. And they'll split and shave and shape their own spindles, and any of the bent parts that go into the chair."

His gallery is open Wednesday through Sunday 10 a.m to 2 p.m., and Monday and Tuesday by appointment.

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