image description

Berkshire County Sees Over $300K for Digital Equity

By Brittany PolitoiBerkshires Staff
Print Story | Email Story

PITTSFIELD, Mass. — The state has awarded more than $300,000 to six Berkshire communities for digital equity.

On Monday, the Massachusetts Technology Collaborative's Massachusetts Broadband Institute announced $1.33 million to communities as part of its new Municipal Digital Equity Implementation Program.

Adams, Cheshire, Florida, Lanesborough, North Adams, and Pittsfield will receive a combined total of $310,332.53 in implementation grants. These support planning projects that focus on internet accessibility, public space modernization, device distribution and refurbishment, and digital literacy.

This is a part of the $1.33 million awarded to 19 cities and towns as they work to bridge the digital divide.

Pittsfield received nearly $100,000 to support public Wi-Fi expansion into Durant Park, located in a neighborhood designated as an Environmental Justice Community, and to hire a digital equity consultant.

"This most recent grant is part of the second phase of the city of Pittsfield's formal digital equity efforts in partnership with MBI. Using federal ARPA funds, MBI awarded the city of Pittsfield $99,972 to begin implementation of some items identified in the Digital Equity Plan. This includes Public Space Modernization and Education, Outreach and Adoption," Chief Information Officer Kevin Zawistowski said.

"The first portion of the grant, public space modernization, includes extending the City’s current free WiFi network to Durant Park in Pittsfield and adding signage across the city to alert residents and visitors to the networks and how to connect. The second portion of the grant focusing on education, outreach, and adoption provides money to hire a multilingual digital equity consultant that will be the main liaison between residents and City Hall for matters involving digital equity."

The city was awarded a Digital Equity Planning grant in 2023 and created a Digital Equity Plan focused on internet availability and affordability, device access, and digital skills. The Berkshire Regional Planning Commission was contracted to help identify barriers that limit folks' access.

According to a 2023 presentation, the downtown, Crane Avenue, Cheshire Road, and Dalton Avenue areas reported higher numbers of households without internet, and downtown, Morningside, Westside, Merrill roads and East Street, and Crane and Dalton avenues and Cheshire Road areas reported a higher number of households without a computer.

Durant Park is located in the West Side.

Zawistowski added that Pittsfield is committed to ensuring that all residents, visitors, and employees have equitable access to city government resources.

"Recently, the city was awarded a Community Compact Cabinet grant from the state to redesign the municipal website. The main focus of this grant is accessibly — not to prevent an ADA lawsuit, but to ensure that everyone has equitable access to government. We are in the final phases of contract negotiations for the redesign, so expect more to come on the topic very soon," he wrote.
 


"In addition to the website updates and the MBI grant, we are expanding the free Wi-Fi network to include the Ralph J. Froio Senior Center, the Lichtenstein Center for the Arts, and City Hall. The Council on Aging at the Froio Senior Center also has several offerings for seniors regarding digital equity including Tech Talks, computer workshops and more."

Last year, the city was recognized as a trailblazer by the National Digital Inclusion Alliance.

"This is only the beginning, we recognize these efforts as a START and in no way are the final solution to the inequities we see in the digital landscape," Zawistowski explained.

North Adams received more than $60,000 for the "Digital North Adams" project, which aims to advance public spaces to improve public Wi-Fi and device access. The city's IT department will offer free training opportunities focused on digital skills through the North Adams Public Library.

Similar to efforts in central and south counties, the Northern Berkshire digital equity plan includes Adams, Cheshire, Florida, Lanesborough, and North Adams.

During a public meeting held for the plan last year, attendees cited a lack of fast, reliable internet access for parts of the county because of the paucity of providers. The town of Florida was described as having 19th-century technology because of its struggles to get internet.
 
Adams will receive some $64,000 for enhancements to the Greylock Glen Outdoor Center and the Adams Free Library to bolster participation at public events. The town will also ensure access to digital literacy programs improve internet services and purchase new devices for use at the library and the Council on Aging. 

Earlier this month, a ribbon was cut on the long-awaited outdoor center, the first milestone in the development of the 50-acre parcel. The net-zero structure includes an exhibit detailing its construction and the natural world, a cafe, and classrooms for future programming by Mass Audubon.

A patio in the back looks out on the state's highest summit and provides access to trails within the 1,000-acre glen and into the 12,000-acre Mount Greylock State Reservation.

Lanesborough saw over $53,000 to implement "Lanesborough Connects," a program that upgrades public spaces and provides digital literacy training and devices.  Through the library and Council on Aging, the town will make public Wi-Fi upgrades and offer free digital literacy training.
 
Cheshire received over $9,000 to support a new deiced lending program called "Tech for Cheshire."  The town will purchase 15 laptops and 10 tablets for its public library and senior center to deliver to patrons as well as a hot spot device.

Similarly, Florida received over $23,000 for the "Florida Tech for Teachers" project that provides the Gabriel Abbott Memorial School with devices to improve quality and access to technology and online learning. The town will purchase Chromebooks for students, laptops for staff, and two Smartboards, benefitting over 100 members of the school community. 


Tags: Internet,   

If you would like to contribute information on this article, contact us at info@iberkshires.com.

PCTV Turns 40, Anniversary Celebration This Friday

By Breanna SteeleiBekshires Staff

PITTSFIELD, Mass. — Pittsfield Community Television is turning 40 this week, and it's celebrating with its viewers and listeners.

This Friday, Sept. 18, PCTV will celebrate at the Berkshire Hills Country Club. Ryan Peterson, WTEN News10 ABC anchor and Pittsfield High School graduate, will give the keynote address. 

Executive Director Shawn Serre, who has been with the station for over 32 years, said it's their chance to celebrate all they have been able to bring to the community.

"It's a chance to reflect on everything that the organization has done over those years, all the people that have been involved. From board members to volunteers to producers to crew people to staff members, and all the different programs that we've produced," he said. "Everything from public programming to education, sports, graduations, parades, government meetings and forums, and election night coverage, and all kinds of other things that just year upon year of history that we've been able to create and document here for the Pittsfield community over those years." 

Serre took over as executive director about nine years ago. Originally a volunteer fresh out of college.

The original board included former mayor Edward Reilly, Dan Dillon, Diane Morgenstern, Bernard Avalle, and John Fukes of the Berkshire Athenaeum. The operation was all-volunteer until PCTV hired the first executive director in January 1989.

PCTV has operated out of its station on Federico Drive since 1999. But originally they worked out of a basement. 

"The first location that we ever had, we had all of our equipment stored in cardboard boxes in the basement of the Berkshire Athenaeum, because the Berkshire Athenaeum at the time was very gracious and allowed us to have some space while we sort of got our feet on the ground and sort of got things organized," he said. "But we had no location. We had no studio. We just had this equipment that was ordered with the money that we had from the original cable franchise grant."

"So that lasted a couple of years, and then we signed and got a lease over in our first studio location, which was over on Fourth Street in Pittsfield," Serre continued. "That was around the time that I first got involved, just before we moved to Fourth Street. So I was there in the basement of the library, opening those boxes up and seeing what we had for equipment. So we stayed there at Fourth Street for about 10 years, and then this building that we're currently in now, over on Federico Drive, was constructed in 1998. It was built kind of custom-made for the cable company and for us and for one other company." 

Serre said one of their proudest moments was saving the radio station WTBR-FM back in 2018. PCTV made space for them so they could continue operation.

"We carved out some space here in our facility for that, and we've been operating that radio station ever since. So those are some of the big milestones of growth of the organization over the years, and the things that we've done," he said.

They have also invested in advanced technology to keep their programming accessible to all.

"Technologically, there's another whole series of things that we've gone through," he said. "We've started out with a single cable TV channel. We grew to three cable TV channels. We started out as standard definition on videotape, and we grew to digital, and then to high definition, and then everything went to the internet. So we're able to offer video on demand and live streams and video on social media. And then with the radio station, we also have a live stream there and podcasting. So we've seen a lot of technological change and tried to roll with that over the years."

Serre said that PCTV strives to keep people informed while also allowing space for people to create their own media.

"The whole idea behind PEG [Public Education and Government Access]...the whole idea behind that back in the 70s and 80s was that people could be left behind with the technology that's available to the big corporations," he said. "So, if you had a cable system at the time, ordinary people maybe they had camcorders at home, but they didn't have access to a TV studio; they didn't have access to the kind of technology that we had to allow them to create programs and share it with the community. So we filled that gap, and that was one of the main things that we did. And then also to be able to create programming for viewers and for the city, so that the municipal meetings can be shown, and so school committee meetings can be shown, and it really brings people in and involved."

View Full Story

More Pittsfield Stories