1Berkshire Kicks Off 2025 with Winter Marketing

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PITTSFIELD, Mass. — As the Regional Tourism Council (RTC) representing The Berkshires, and the official tourism promoter for the region, 1Berkshire is working on winter-themed marketing campaigns.

These tactics target visitors in New York, Boston, and surrounding New England areas, specifically young professionals, families, and members of the BIPOC community. Promoting the region as a preferred place to visit, play, and stay speaks directly to 1Berkshire's mission: to advance Berkshire County’s economy by advocating for the business community and attracting visitors.

"We have campaigns that run all year long, but our primary focus right now is the shoulder season when our local economy benefits from a boost. We want to share the message that this is a wonderful place to visit in any season, and winter holds its own unique, special appeal. It’s always a great time to explore outdoor recreation, culture, food, and wellness #intheberkshires," said Lindsey Schmid, Senior Vice President of Tourism & Marketing for 1Berkshire.

ski campaign featuring the Berkshires’ ski resorts and other cold weather activities launched in mid-December; this campaign was produced in partnership with other MA RTCs and Massachusetts Office of Travel and Tourism (MOTT), and is expected to garner 10M impressions for the Berkshires. Also produced in December was 1Berkshire’s Winter Brochure, a piece that is supported by members and highlights many of the ways to enjoy the region December through March. This year’s brochure has seen a 135 percent increase in views over last year, with 2,200 views in December alone. A great tool for all Berkshire businesses to use, it can be linked on websites or included in e-communications to customers, and will help further amplify the message: "Welcome to the Berkshires in winter - we are open for business!"

This past holiday season, 1Berkshire hosted a Storybook Holiday familiarization tour, sending four journalists to iconic Berkshire locations including the Dr. Sax House, Haven, Red Lion Inn, Winterlights at Naumkeag, and the Norman Rockwell Museum. Stories, such as this Instagram reel, continue to roll out and will ultimately garner the Berkshires thousands of PR impressions.

In its role as the destination marketing organization for the Berkshires, 1Berkshire hosts berkshires.org - the region’s #1 travel planning site, which receives 1.2M+ sessions annually and has more than 800K users. 1Berkshire also reaches an average of 3.5M visitors with its e-communications. Combined tourism promotion efforts continue to drive the visitor economy, an important cluster from the Berkshire Blueprint, and the focus on winter marketing means greater visibility for all Berkshire businesses during the shoulder season.


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Classical 'High Season' Approaches Its Artistic Apogee

By Stephen DankneriBerkshires Columnist

Festivals at Tanglewood, Sevenars, and Mass MoCA showcase exceptional musical artistry and creativity.

During late July, the classical music festival "high season," anchored by concerts at Tanglewood and Sevenars, and also including Massachusetts Museum of Contemporary Art, approaches its zenith, with both sure-fire and innovative programming. Offerings this week include Boston Symphony performances of Mozart and Tchaikovsky concertos, as well as a uniquely designed program in Ozawa Hall of five prominent American pianists performing the complete etudes for solo piano by the magisterial master composer Philip Glass. A special feature of this week's Tanglewood programming is the pairing, in three concerts, of Mozart concerti (two for violin, one for piano) with three of Tchaikovsky's symphonies. As it happened, the Russian's favorite classical composer was Mozart.

For a charming and musically highly rewarding country getaway, this week also featuring great piano music, be sure to consider attending the program on Sunday in the historic Academy presented by the Sevenars Music Festival in bucolic South Worthington.

As always, the place to be for great classical and stimulating new music is right here in our own intimate corner of the world — the Berkshires — a so-designated "cultural capital," where artistic boundaries are nonexistent.

Tanglewood    

Wednesday, July 22, 8 p.m. in Ozawa Hall: Pianists Timo Andres, Bruce Brubaker, Daniela Liebman, Lisa Moore and Christian Sands will perform the 20 piano Etudes of Philip Glass composed between 1991-2012 for pianist/conductor Dennis Russell Davies.

• Friday, July 24, 8 p.m. in the Shed: Andris Nelsons conducts the Boston Symphony, with violin soloist Augustin Hadelich performing Mozart's Violin Concerto No. 5, in A Major. Tchaikovsky's Symphony No. 3 ("Polish") will conclude the program.

• Saturday, July 25, 8 p.m. in the Shed: Maestro Andris Nelsons will direct the BSO in Mozart's Piano Concerto No. 27 in B flat, K.595, with the supreme Paul Lewis the soloist. The program rousingly concludes with Tchaikovsky's Symphony No. 4.

• Sunday, July 26, 2:30 p.m. in the Shed: Maestro Nelsons leads the BSO in three works: "Gambit," a curtain-raiser composed by composer/conductor Esa-Pekka Salonen, Mozart's Violin Concerto No. 1, with soloist Himari, and, to conclude the program, Tchaikovsky's Symphony No. 5.

For tickets for all Tanglewood/BSO concerts (lawn and Shed seating) and for special events call (617) 266-1200 or (413) 637-5180; online: tanglewood.org or customerservice@bso.org. In Lenox, visit the Tanglewood box office at the Main Gate located at 297 West St.

 

Sevenars Music Festival

Founded in 1968, Sevenars Concerts Inc. is showcasing its 58th anniversary season of six summer concerts, held at the Academy in the historic village of South Worthington, located at 15 Ireland St., just off Route 112.

• Sunday, July 26, 4 p.m. Sevenars presents the Champlain Trio in a program entitled "In Her Voice" - featuring three extraordinary piano trios (piano, violin and cello) by female composers Dora Pejacevic, Amy Beach, and Charlotte Sohy. The Champlain personnel includes pianist Hiromi Fukuda, violinist Letitia Quante, and cellist Emily Taubl. 

Among their many distinctions, the Champlain Trio was awarded a Vermont Arts Council Grant to record the Croatian composer Dora Pejacevic's Piano Trio, Op. 29. Their Sevenars concert will include this stunning work, along with piano trios by Amy Beach and Charlotte Sohy.

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