1Berkshire Kicks Off 2025 with Winter Marketing

04:06PM / Sunday, February 02, 2025Print Story | Email Story

PITTSFIELD, Mass. — As the Regional Tourism Council (RTC) representing The Berkshires, and the official tourism promoter for the region, 1Berkshire is working on winter-themed marketing campaigns.

These tactics target visitors in New York, Boston, and surrounding New England areas, specifically young professionals, families, and members of the BIPOC community. Promoting the region as a preferred place to visit, play, and stay speaks directly to 1Berkshire's mission: to advance Berkshire County’s economy by advocating for the business community and attracting visitors.

"We have campaigns that run all year long, but our primary focus right now is the shoulder season when our local economy benefits from a boost. We want to share the message that this is a wonderful place to visit in any season, and winter holds its own unique, special appeal. It’s always a great time to explore outdoor recreation, culture, food, and wellness #intheberkshires," said Lindsey Schmid, Senior Vice President of Tourism & Marketing for 1Berkshire.

A ski campaign featuring the Berkshires’ ski resorts and other cold weather activities launched in mid-December; this campaign was produced in partnership with other MA RTCs and Massachusetts Office of Travel and Tourism (MOTT), and is expected to garner 10M impressions for the Berkshires. Also produced in December was 1Berkshire’s Winter Brochure, a piece that is supported by members and highlights many of the ways to enjoy the region December through March. This year’s brochure has seen a 135 percent increase in views over last year, with 2,200 views in December alone. A great tool for all Berkshire businesses to use, it can be linked on websites or included in e-communications to customers, and will help further amplify the message: "Welcome to the Berkshires in winter - we are open for business!"

This past holiday season, 1Berkshire hosted a Storybook Holiday familiarization tour, sending four journalists to iconic Berkshire locations including the Dr. Sax House, Haven, Red Lion Inn, Winterlights at Naumkeag, and the Norman Rockwell Museum. Stories, such as this Instagram reel, continue to roll out and will ultimately garner the Berkshires thousands of PR impressions.

In its role as the destination marketing organization for the Berkshires, 1Berkshire hosts berkshires.org - the region’s #1 travel planning site, which receives 1.2M+ sessions annually and has more than 800K users. 1Berkshire also reaches an average of 3.5M visitors with its e-communications. Combined tourism promotion efforts continue to drive the visitor economy, an important cluster from the Berkshire Blueprint, and the focus on winter marketing means greater visibility for all Berkshire businesses during the shoulder season.

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Possible Measles Exposure at Boston, Logan

12:05PM / Wednesday, December 24, 2025

BOSTON — The Massachusetts Department of Public Health confirmed Wednesday that an out-of-state adult visitor who spent time in Boston and Westborough earlier this month was diagnosed with measles and was present in a number of locations.

This could have resulted in other people being exposed to measles virus.

The visitor arrived at Logan International Airport on American Airlines flight 2384 from Dallas-Fort Worth, Texas, on Dec. 11 at 2:39 p.m. They stayed at the DoubleTree by Hilton Hotel Boston-Westborough in Westborough and departed the state on Dec. 12 via Logan at 9:19 p.m. on JetBlue flight 117 to Las Vegas.

DPH is working with the U.S. Centers for Disease Control and Prevention and local partners to identify and notify those who may have been exposed to measles from this individual.

"Measles is a highly contagious, airborne disease, which has increased significantly in the United States because of the unfortunate decrease in vaccination rates. It is also a preventable disease," said Public Health Commissioner Dr. Robbie Goldstein. "This current situation serves as an important reminder of the critical role vaccination plays in protecting our communities. While Massachusetts has not had a measles case this year, 2025 saw the highest number of nationwide cases in more than a decade — nearly 2,000 in 44 jurisdictions, and sadly, three deaths.

"Fifteen years ago, measles had been considered eliminated in the United States, but that tremendous progress is at risk. Vaccines are one of the most important public health interventions ever — they are safe, effective, and lifesaving."

Measles is very contagious. However, the risk to most people in Massachusetts is low because the vaccination rate in the state is high. People who are not immune and visited any of the locations on the following dates and times may be at risk for developing measles.

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