1Berkshire Kicks Off 2025 with Winter Marketing

PITTSFIELD, Mass. — As the Regional Tourism Council (RTC) representing The Berkshires, and the official tourism promoter for the region, 1Berkshire is working on winter-themed marketing campaigns.

These tactics target visitors in New York, Boston, and surrounding New England areas, specifically young professionals, families, and members of the BIPOC community. Promoting the region as a preferred place to visit, play, and stay speaks directly to 1Berkshire's mission: to advance Berkshire County’s economy by advocating for the business community and attracting visitors.

"We have campaigns that run all year long, but our primary focus right now is the shoulder season when our local economy benefits from a boost. We want to share the message that this is a wonderful place to visit in any season, and winter holds its own unique, special appeal. It’s always a great time to explore outdoor recreation, culture, food, and wellness #intheberkshires," said Lindsey Schmid, Senior Vice President of Tourism & Marketing for 1Berkshire.

A ski campaign featuring the Berkshires’ ski resorts and other cold weather activities launched in mid-December; this campaign was produced in partnership with other MA RTCs and Massachusetts Office of Travel and Tourism (MOTT), and is expected to garner 10M impressions for the Berkshires. Also produced in December was 1Berkshire’s Winter Brochure, a piece that is supported by members and highlights many of the ways to enjoy the region December through March. This year’s brochure has seen a 135 percent increase in views over last year, with 2,200 views in December alone. A great tool for all Berkshire businesses to use, it can be linked on websites or included in e-communications to customers, and will help further amplify the message: "Welcome to the Berkshires in winter - we are open for business!"

This past holiday season, 1Berkshire hosted a Storybook Holiday familiarization tour, sending four journalists to iconic Berkshire locations including the Dr. Sax House, Haven, Red Lion Inn, Winterlights at Naumkeag, and the Norman Rockwell Museum. Stories, such as this Instagram reel, continue to roll out and will ultimately garner the Berkshires thousands of PR impressions.

In its role as the destination marketing organization for the Berkshires, 1Berkshire hosts berkshires.org - the region’s #1 travel planning site, which receives 1.2M+ sessions annually and has more than 800K users. 1Berkshire also reaches an average of 3.5M visitors with its e-communications. Combined tourism promotion efforts continue to drive the visitor economy, an important cluster from the Berkshire Blueprint, and the focus on winter marketing means greater visibility for all Berkshire businesses during the shoulder season.

WWII Veteran Reflects on D-Day at VFW Post Induction

By Breanna SteeleiBerkshires Staff
12:25PM / Saturday, June 06, 2026

The members in the picture are Bret Miller, Coast Guard, Desert Storm; Hank Morris, Army, Vietnam; Brad Havill, Navy, Global War on Terror; VFW Post 448 Vice Cmdr. Mark Pompi, Army, Global War on Terrorism, Afghanistan; Post Cmdr. Arnold Perras, Korea; Joe Difillipo, Army, Vietnam; Teri Billington, Navy, Desert Storm; and Carmen Ostrander, Air Force, Afghanistan.

PITTSFIELD, Mass. — Anthony Salatino Jr. says his memory is getting a little foggy about his time in the Army. 

But he remembers how terrible D-Day was, and feeling lucky he wasn't among those in the initial invasion force 82 years ago. 

 

"One of the most horrible things was in Normandy. We went shortly after D-Day. I got lucky, very lucky on D-Day. We went to a staging area the night before … and at the very end, somebody called, I was in headquarters, they called all the headquarters personnel at the center," the 103-year-old said. "We did not go. There's about 30 of us. The rest of the battalion was gone, and the reason for that was because there was another battalion coming from the States, and they had no headquarters. 

 

"We stayed back, but we did go to Normandy shortly after that, and when we went to Normandy, it was all over."

 

Salatino was attending an induction ceremony on Thursday at the Lt. John N. Truden VFW Post 448. Joseph Texidor, who served in the Army for 17 years with tours in Iraq and Afghanistan, was sworn in as the post's newest member. 

 

Salatino served in the Medical Corps and wanted to follow in the footsteps of his father, a World War I veteran wounded at Verdun. Salatino was in the Army for about three years.

 

"The whole memory is what I just told you, very, very alive to me," he said. "That is, I can never forget, never forget that."

 

D-Day on June 6, 1944, was the start of Operation Overlord, and the largest invading force to cross the English Channel since 1066. Their goal: to liberate Europe from Nazi Germany.