1Berkshire Kicks Off 2025 with Winter Marketing

PITTSFIELD, Mass. — As the Regional Tourism Council (RTC) representing The Berkshires, and the official tourism promoter for the region, 1Berkshire is working on winter-themed marketing campaigns.

These tactics target visitors in New York, Boston, and surrounding New England areas, specifically young professionals, families, and members of the BIPOC community. Promoting the region as a preferred place to visit, play, and stay speaks directly to 1Berkshire's mission: to advance Berkshire County’s economy by advocating for the business community and attracting visitors.

"We have campaigns that run all year long, but our primary focus right now is the shoulder season when our local economy benefits from a boost. We want to share the message that this is a wonderful place to visit in any season, and winter holds its own unique, special appeal. It’s always a great time to explore outdoor recreation, culture, food, and wellness #intheberkshires," said Lindsey Schmid, Senior Vice President of Tourism & Marketing for 1Berkshire.

A ski campaign featuring the Berkshires’ ski resorts and other cold weather activities launched in mid-December; this campaign was produced in partnership with other MA RTCs and Massachusetts Office of Travel and Tourism (MOTT), and is expected to garner 10M impressions for the Berkshires. Also produced in December was 1Berkshire’s Winter Brochure, a piece that is supported by members and highlights many of the ways to enjoy the region December through March. This year’s brochure has seen a 135 percent increase in views over last year, with 2,200 views in December alone. A great tool for all Berkshire businesses to use, it can be linked on websites or included in e-communications to customers, and will help further amplify the message: "Welcome to the Berkshires in winter - we are open for business!"

This past holiday season, 1Berkshire hosted a Storybook Holiday familiarization tour, sending four journalists to iconic Berkshire locations including the Dr. Sax House, Haven, Red Lion Inn, Winterlights at Naumkeag, and the Norman Rockwell Museum. Stories, such as this Instagram reel, continue to roll out and will ultimately garner the Berkshires thousands of PR impressions.

In its role as the destination marketing organization for the Berkshires, 1Berkshire hosts berkshires.org - the region’s #1 travel planning site, which receives 1.2M+ sessions annually and has more than 800K users. 1Berkshire also reaches an average of 3.5M visitors with its e-communications. Combined tourism promotion efforts continue to drive the visitor economy, an important cluster from the Berkshire Blueprint, and the focus on winter marketing means greater visibility for all Berkshire businesses during the shoulder season.

State Auditor DiZoglio Pushes for Beacon Hill Transparency

By Sabrina DammsiBerkshires Staff
05:29AM / Monday, September 28, 2026

The state auditor called on voters to support Question 1 on the November ballot, which would bring most legislative and governor's office records under the public records law. 

DALTON, Mass. — Transparency is not a one-party issue, and democracy is also "under attack" here in Massachusetts, not just at the federal level, State Auditor Diana DiZoglio said during a presentation to the Dalton Democratic Town Committee.

 

More than a dozen people filled Nessacus Regional Middle School's auditorium Thursday as DiZoglio outlined her belief that power on Beacon Hill has become concentrated among a small number of House leaders, limiting legislative debate and creating what she described as a system of "rewards and punishment" to influence lawmakers.

 

"That system is really destroying democracy here in Massachusetts," she said.

 

The system was designed with a system of checks and balances, including giving the people a right to create laws at the ballot box, DiZoglio said.

 

"We have the right to vote for our elected representatives and senators to represent us and to be our voice at the state house. The people have constitutional rights in this commonwealth, but the people's rights are being ignored over and over and over again," she said

 

"This isn't about liberal, moderate, conservative. This is an everyone issue. That's why you see so many people coming out and supporting these transparency issues, regardless of party affiliation."

 

Since being elected in 2022, DiZoglio has been advocating for more transparency and accountability within the Legislature, specifically through the 2024 Question 1 ballot question which authorizes the state auditor to audit the Legislature.