Morty, seen in this April photo, was a 'long-termer' at Berkshire Humane Society who found a home thanks to a showroom conversation at Haddad Subaru. The dealership is again partnering with the shelter for its big fundraiser.
'Choose your Subaru' Fundraiser Benefits Berkshire Humane Society
PITTSFIELD, Mass. — The Berkshire Humane Society has kicked off its 13th annual "Choose your Subaru" car raffle with Haddad Subaru.
The prize is a 2026 Subaru Crosstrek Limited, Forester Premium or Outback Premium with an extended warranty and three years of free maintenance.
Tickets are $40 each or three for $100. The winner will be drawn on Saturday, Oct. 25, at 1 p.m. at the Berkshire Humane Society.
"Haddad Subaru does so many great things for us," said the society's Executive Director John Perreault, in a press release. "They help us raise money with the Subaru raffle — our biggest fundraiser of the year.
"Last year they designated us as a hometown charity in their Share the Love event, for which they just presented us a check for $9,000. They also help us secure grants and they underwrite an animal adoption each week for up to $2,600 annually."
Perreault said the representatives in the dealer's showrooms also talk up the shelter. For example, a showroom conversation with a married couple from Westfield who had just lost their dog led to an adoption.
"Morty, a wonderful senior dog, had been in and out of the shelter looking for a permanent home for about a year," he said "Now he's happy at home, not only with a family who absolutely loves him, but a new Subaru as well."
Berkshire Humane Society has an annual budget of more than $3 million, touching the lives of approximately 13,500 animals each year through adoption and surrender, medical care, spay/neuters, vaccine clinics, a wellness center, pet food bank and family dog school. Its education programs reach hundreds of school children annually and a SafePet Program provides free, temporary pet care for people in crisis.
Catherine Hibbard, communications manager for the shelter, said last year's raffle raised $70,000, netting the Berkshire Humane Society about $40,000. The shelter assumes the cost of the car and Haddad supplies the free maintenance and extended warranty.
"Our goal is to sell all 2,400 raffle tickets, the maximum amount that we'll sell," she said, adding depending on how the tickets are sold (individually or groups of three), "the amount we'd raise before expenses if we did that ranges from $80,000 to $96,000."
Chris Kramek, general manager and vice president of Haddad Subaru, said the company's partnership with the Humane Society remains strong.
"This year, the need is even greater. John and his team are continuing to face rising costs for food, veterinary care and everyday expenses," he said. "That's why we're determined to make this year's raffle the best yet. Get your tickets early because we fully expect to sell out."
Tickets can be purchased at the Humane Society on Barker Road, Haddad Subaru in Pittsfield, Nature's Closet in Williamstown, Roxie's Barkery in North Adams, Baker's Golf Center in Lanesborough, Bartlett's Orchard in Richmond, the Catwalk Boutiques in Lenox and Great Barrington, and Only in My Dreams Events in South Egremont.
They are also available by calling the shelter at 413-447-7878, Ext. 131.
The raffle is limited to 2,400 tickets. If at least 1,000 tickets are not sold, the raffle will convert to a 50/50 drawing. All proceeds benefit animal shelter services and programs.
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PCTV Celebrates 40th Anniversary with Community
By Breanna SteeleiBerkshires Staff
PITTSFIELD, Mass. – Many fans, workers, past workers, and city officials gathered at the Berkshire Hills Country Club Friday night to celebrate Pittsfield Community Television turning 40.
The room was alive with people eating, laughing, taking photos in a photo booth and watching snippets from PCTV's past archived programs throughout the decades curated by Operations Manager Dave Cachet.
President of the Board of Directors Sue Doucette acknowledged everyone in attendance and thanked the volunteers who help or have helped bring PCTV to the screen.
She reflected on how much technology has changed since 1986 and on PCTV's role in covering parades, debates and election-night precinct results
"You heard it and saw it yourself, and you can interpret it your way. Not everybody has this, but we in Berkshire County do, and we need to be forever grateful to the people that have come before us and made this possible. So, for me personally, I love the staff at PCTV and the board members. I never begrudge going to a meeting. I like these people," she said.
Executive Director Shawn Serre said he feels as though this is their "Eras Tour," referencing Taylor Swift's record-breaking concert series. He reminisced about PCTV's eras.
"The first of our eras is the founders' era, that time when this was just an idea tossed around among colleagues with various skills and with an interest in creating a local source of television, but with no funding, no equipment, no facility, no staff, no volunteers other than themselves," he said.
He said the next era starts with PCTV's move to Fourth Street. At this point, they named their first executive director Garrett McCarey and built their first facility at 163 Fourth Street. They made community connections, programs, and learned the ropes, he said, adding that they "pushed the boundaries of what public access could accomplish".
He said the next era is their Federico era, led by former Executive Director Bernard Avalle and changing technology.
"Under his leadership, we moved our entire facility from the old building to a custom-built studio and offices. We expanded from one cable channel to three. We went from analog to digital to high definition," Cachet said. " We went from videotapes to DVDs to video servers and files. We had as many as seven staff members and grew the program. We designed and purchased a mobile production truck. We covered so many meetings, so many meetings. Viewers would look to us with trust on election nights, onn the Fourth of July, at sports events, and at special events. We have become a part of the fabric of life in Pittsfield."
And finally, the multi-platform era.
"Otherwise known as everything, everywhere, all at once. That's what it feels like. It's when we expanded our reach by saving WTBR FM from the wrecking ball and operating it. When we greatly expanded our PCTV sports program of live broadcasts from just about anywhere, we couldn't have imagined being able to do that early on," he said. "It's when, in the depths of the pandemic, we not only continued our regular broadcast and never stopped, but we also launched PCTV Select to provide high-quality video streams, live streams, and video on demand worldwide. When we started Park Square Productions to provide high-quality production services to clients and contribute to our mission."
He said their next era is still being shaped and will need the community to help.
"The next era, well, that one has to be shaped by you, by all of us actually, because after 40 years, we realize the only constant is change, and we know that while cable TV is at the moment still our sugar daddy, it won't be around forever," Cachet said. "But we know how important the kinds of services that we provide are, and the demand to not disappear."
Rep. Tricia Farley Bouvier said local journalism is important and will save democracy. She presented PCTV a citation from the state House of Representatives signed by her and the Speaker of the House.
The room was alive with people eating, laughing, taking photos in a photo booth and watching snippets from PCTV's past archived programs throughout the decades curated by Operations Manager Dave Cachet. click for more
On Thursday, board members, supporters, and beneficiaries gathered at the Country Club of Pittsfield to mark the nonprofit's yearly fundraising campaign.
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The committee drafting a proposed local historic district around Park Square wants to generate interest and participation in the process.
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