MountainOne Wins Award for Storybook Program

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NORTH ADAMS, Mass.— MountainOne is the recipient of a Silver Bell Ringer Award, announced during the 57th Annual PR Club Bell Ringer Awards ceremony, held June 3 at the Museum of Science in Boston. 
 
The Bell Ringer Awards recognize public relations and communications work that demonstrates excellence in creative planning and superior execution, stated a press release.
 
MountainOne earned Silver in the Communications Campaigns – Content Marketing category for its Mo's Storybook Program, a multi-faceted initiative promoting financial literacy and personal growth among children. Central to the program is the original 24-page illustrated book, "How to Climb a Mountain," featuring Mo the MountainOne Spokesgoat. The campaign also included strategic marketing, public relations, and community outreach efforts designed to bring Mo's message to life.
 
Over the past year, there have been more than 20 live readings across the Berkshires and South Shore, at schools, libraries, and community centers. To date, more than 2,000 copies of "How to Climb a Mountain" have been distributed, earning praise from educators, parents, and young readers alike.
 
Following the program's initial success, MountainOne recently launched "Something to Save," the second book in the series, continuing its mission to empower kids through storytelling and smart financial habits.
 
"We're incredibly proud to see Mo's Storybook Program recognized with this Silver Bell Award," said Jill Amato, Senior Vice President of Marketing and Community Banking at MountainOne. "What began as a creative way to promote reading and financial literacy has truly grown into something special. These books help spark meaningful conversations with kids about confidence, goal-setting, and smart saving habits."
 
MountainOne extended its gratitude to HATCH The Agency, storybook author Doug Murphy, illustrator Laura Salafia, and PRfirst for their integral roles in bringing Mo's storybook to life.
 
The Bell Ringer Awards ceremony brought together leading PR and marketing professionals from across the region. Founded in 1948, PR Club is one of the nation's oldest nonprofit public relations organizations, committed to advancing excellence in the communications industry.

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Letter: Building a More Sustainable North Adams

Letter to the Editor

To the Editor:

Last week, the North Adams City Council voted unanimously to expand the scope of our existing Tree Commission and create a new Sustainability & Tree Commission. I think this is an important move towards building a more sustainable city, for our future and the future of our children.

This wasn't the work of any one person. A lot of people put time and thought into getting us here. I want to thank my fellow councilors, who worked together to make the commission stronger; Mayor Macksey and her administration, who supported this change from the beginning; Tree Commission Chair Stephen Betti, who gave the proposal his blessing and spoke up in support of it; the members of the Inclusion, Diversity, Equity, and Access Commission, whose review helped make the language more inclusive; and the members of Green NA, who provided encouragement, guidance, and advocacy throughout this process.

The new commission will continue the important work of caring for and planting North Adams' trees while taking on a much broader role in thinking about our city's environmental future. It will advise the City on issues including energy efficiency, renewable energy, climate resilience, natural resource conservation, recycling and waste reduction, water management, biodiversity, sustainable development, and more. And importantly, the commission will have a role in public education, community engagement, pursuing grants and partnerships, and working with other boards, departments, and regional organizations.

The next step is to build the commission.

Assuming all three members of our current Tree Commission stay on, and I certainly hope they do, we will need four new members appointed by the mayor. The ordinance encourages the appointment of at least one young person under the age of 25, because we all believe young people should have a seat at the table when we talk about the future of their community.

If you are interested in helping build a more sustainable North Adams, I encourage you to consider applying by filling out the city's Boards & Commissions application and selecting "Tree Commission" here: 

Whether you join this commission or simply find another way to get involved, I hope you will participate. North Adams needs people who care enough to roll up their sleeves and help build the future, one tree planting at a time.

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