Market 32 and Freihofer's Launch Campaign for Parkinson’s Research
SCHENECTADY, N.Y. — Market 32 and Price Chopper have partnered with Freihofer's Baking Company to launch an in-store fundraising campaign benefiting the Parkinson's Foundation.
The initiative, running through March and April, provides financial support for research, patient care, and efforts to find a cure for Parkinson's disease.
During the two-month promotion, $0.10 from every purchase of select Freihofer's products will be donated to the foundation. Participating items are identified by specially marked shelf tags in most Market 32 and Price Chopper locations.
Parkinson's disease is a progressive neurological condition and the second most common neurodegenerative disease in the United States. According to the organizations, the disease affects nearly one million Americans, with a new diagnosis occurring approximately every six minutes.
"Parkinson's disease touches countless families across our communities," said Pam Cerrone, director of community relations for Market 32 and Price Chopper. “By partnering with Freihofer's, we're inviting our customers to join us in making a tangible difference."
The collaboration is part of a decade-long charitable history between the retailers and the baking company. Since 2014, the partnership between Market 32, Price Chopper, and Freihofer's has raised a total of $2.5 million for various non-profit and charitable organizations.
