PITTSFIELD, Mass. — A recent in-store round-up campaign raised $48,434 for United Way. 

 

The fundraiser ran throughout March across all store locations and invited customers to round up their purchases to the nearest dollar at checkout. Customers raised an impressive $38,434, while the company added $10,000.

 

The funds raised will go to local chapters across the entire Market 32 and Price Chopper footprint, helping United Way support programs that improve education, financial stability, and health resources.

 

"These results show what's possible when a community moves together with purpose," said Market 32 and Price Chopper president Blaine Bringhurst, who presented a check to the organization on Friday. "Day after day, our customers chose to participate, and that steady momentum turned into meaningful support for United Way and the vital work they lead locally. We're incredibly grateful to our customers for stepping up in such a simple yet powerful way to support our neighbors."

 

Through this partnership, United Way will be able to invest in initiatives that address critical community needs and create pathways to long-term stability for individuals and families.

 

"The support Market 32 and Price Chopper, along with their customers, showed throughout March has been tremendous. We are incredibly grateful to every customer who thought of a neighbor in need and chose to round up at the register," said Peter Gannon, president and CEO of United Way of the Greater Capital Region, one of the chapters receiving funds through the campaign. "Those small acts of kindness add up to significant impact. Families in our region are navigating difficult challenges, and this support allows United Way to respond where the need is greatest. We celebrate Market 32 and Price Chopper's commitment to community and the compassion their customers demonstrate by supporting neighbors locally."

 

The round-up campaign is part of Market 32 and Price Chopper's ongoing commitment to community impact, including support for local nonprofit partners.