Pittsfield-based K-B Toys, Inc. has inked a deal with 3 Muses, LLC of California for an exclusive toy license for Zodiac GirlzTM, a new tween concept that celebrates diversity, encourages individuality and promotes self confidence among girls.
Under the agreement, K-B Toys, the nation's largest combined mall-based and online specialty toy retailer, will become the exclusive U.S. toy licensee for Zodiac GirlzTM and will produce and market an assortment of dolls, doll fashions, accessories, activity toys and electronic toys under the Zodiac GirlzTM brand name. K-B Toys will feature exclusive Zodiac GirlzTM products this fall through a dedicated feature shop in its stores and through an online boutique at K-Btoys.com.
"Zodiac GirlzTM is a fun and exciting girls concept that supports a pro-social message and a wealth of interactive and creative play," said Tom Alfonsi, senior vice president, product development for K-B Toys. "3 Muses is an extremely creative organization and we're excited to be working with them to launch our first proprietary girls toy line. Zodiac GirlzTM toys will further differentiate our merchandise assortment from our competitors and build on our successful strategy of delivering unique and meaningful products to our customers."
"3 Muses is thrilled to be working with K-B Toys to bring the Zodiac GirlzTM concept to life nationwide," said Rosina Rothman, president and creative director for 3 Muses. "Together, we are committed to creating a significant girls brand that parents can feel good about and that represents both positive elements and the unlimited potential for achievement of girls everywhere."
The brainchild of the creative team at 3 Muses and introduced to the world via the internet at www.zodiacgirlz.com, the Zodiac GirlzTM concept break barriers of race, disability and ethnicity by uniting an international sisterhood of diverse pre-teens. Armed with cosmic super-powers, these multi-cultural crime-fighters - each with individual personalities based on their astrological sign - are positive, girl-empowering characters that celebrate differences and encourage individuality and self-confidence.
About K-B Toys
K-B Toys is the nation's largest combined mall-based and online specialty toy retailer, operating more than 1,300 stores in all 50 states, the American Territory of Guam and the Commonwealth of Puerto Rico. K-B Toys operates retail stores under the names K-B Toys®, K-B Toy Works®, K-B Toy OutletTM, Toy Liquidators®, K-B Toy Express® and offers online shopping through K-Btoys.comTM ( www.K-Btoys.com ) and eToys® ( www.etoys.com ). K-B Toys, Inc., the parent corporation, is a privately held company headquartered in Pittsfield, Massachusetts.
About 3 Muses
3 Muses, LLC ( www.3muses.com ) from Studio City, CA is a brand development company specializing in the creation and marketing of children's character properties for entertainment and licensing. 3 Muses was formed in early 2002 by three young, entrepreneurial women and has quickly risen in popularity with their first property for tweens, the Zodiac GirlzTM, that debuted on the internet in June 2002 ( www.zodiacgirlz.com ).
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Macksey, Shade Pledge Compassion, Accountability as City Leaders
By Tammy DanielsiBerkshires Staff
Mayor Jennifer Macksey was sworn into a third term on Thursday; Councilor Ashley Shade was unanimously elected council president.
NORTH ADAMS, Mass. — A new government took the reins at City Hall on New Year's Day, pledging to move North Adams forward with compassion and accountability.
"My focus, as your mayor, has been and will continue to be, one of restoring accountability, stability, strengthening city operations and making meaningful progress of long standing challenges," said Mayor Jennifer Macksey, entering her third term. "City government has worked to move from reaction to action, addressing deferred issues, while laying the foundation for future growth."
The swearing in on New Year's Day included the election of Ashley Shade as council president and Andrew Fitch as vice president.
Shade, also entering her third term, reflected on leadership as it relates to small communities and North Adams in particularly.
"It is where I learned that community is not something you inherit. It is something you practice. You practice it when times are easy and you practice it even more when times are not," she said. "I have said before that the city needs to renew its focus on investing in our most important resource — this city, the people of North Adams. I believe that with my whole heart, because, yeah, buildings matter and roads matter and budgets matter, but people, people are where everything begins."
The city has not only a woman mayor and woman council president, but also a majority of women on the City Council for the first time in its history.
Ceremonies were held in Council Chambers on Thursday morning, with state Rep. John Barrett III and city department heads in attendance. Family and friends filled the seats to see the new council and School Committee members take their oaths.
A new government took the reins at City Hall on New Year's Day, pledging to move North Adams forward with compassion and accountability. click for more
Samuel Currence served his country in the Air Force with distinction, professionalism and unparalleled humility from 1962 to 1985, retiring as a technical sergeant. click for more