Pittsfield-based K-B Toys, Inc. has inked a deal with 3 Muses, LLC of California for an exclusive toy license for Zodiac GirlzTM, a new tween concept that celebrates diversity, encourages individuality and promotes self confidence among girls.
Under the agreement, K-B Toys, the nation's largest combined mall-based and online specialty toy retailer, will become the exclusive U.S. toy licensee for Zodiac GirlzTM and will produce and market an assortment of dolls, doll fashions, accessories, activity toys and electronic toys under the Zodiac GirlzTM brand name. K-B Toys will feature exclusive Zodiac GirlzTM products this fall through a dedicated feature shop in its stores and through an online boutique at K-Btoys.com.
"Zodiac GirlzTM is a fun and exciting girls concept that supports a pro-social message and a wealth of interactive and creative play," said Tom Alfonsi, senior vice president, product development for K-B Toys. "3 Muses is an extremely creative organization and we're excited to be working with them to launch our first proprietary girls toy line. Zodiac GirlzTM toys will further differentiate our merchandise assortment from our competitors and build on our successful strategy of delivering unique and meaningful products to our customers."
"3 Muses is thrilled to be working with K-B Toys to bring the Zodiac GirlzTM concept to life nationwide," said Rosina Rothman, president and creative director for 3 Muses. "Together, we are committed to creating a significant girls brand that parents can feel good about and that represents both positive elements and the unlimited potential for achievement of girls everywhere."
The brainchild of the creative team at 3 Muses and introduced to the world via the internet at www.zodiacgirlz.com, the Zodiac GirlzTM concept break barriers of race, disability and ethnicity by uniting an international sisterhood of diverse pre-teens. Armed with cosmic super-powers, these multi-cultural crime-fighters - each with individual personalities based on their astrological sign - are positive, girl-empowering characters that celebrate differences and encourage individuality and self-confidence.
About K-B Toys
K-B Toys is the nation's largest combined mall-based and online specialty toy retailer, operating more than 1,300 stores in all 50 states, the American Territory of Guam and the Commonwealth of Puerto Rico. K-B Toys operates retail stores under the names K-B Toys®, K-B Toy Works®, K-B Toy OutletTM, Toy Liquidators®, K-B Toy Express® and offers online shopping through K-Btoys.comTM ( www.K-Btoys.com ) and eToys® ( www.etoys.com ). K-B Toys, Inc., the parent corporation, is a privately held company headquartered in Pittsfield, Massachusetts.
About 3 Muses
3 Muses, LLC ( www.3muses.com ) from Studio City, CA is a brand development company specializing in the creation and marketing of children's character properties for entertainment and licensing. 3 Muses was formed in early 2002 by three young, entrepreneurial women and has quickly risen in popularity with their first property for tweens, the Zodiac GirlzTM, that debuted on the internet in June 2002 ( www.zodiacgirlz.com ).
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MCLA Announces Four Finalists for Next President
NORTH ADAMS, Mass. — Massachusetts College of Liberal Arts announced four finalists for the position of president, following a national search.
The finalists were selected by the MCLA Presidential Search Committee and will participate in on-campus visits scheduled for the weeks of April 6 and April 13.
The successful candidate will replace President James Birge, who is retiring at the end of the term.
The four finalists are David Jenemann, Michael J. Middleton, Sherri Givens Mylott, and Diana L. Rogers-Adkinson.
David Jenemann
David Jenemann is dean of the Patrick Leahy Honors College and professor of English and film and television studies at the University of Vermont, where he oversees recruitment, retention, curricular innovation, and advancement for an interdisciplinary college serving undergraduates from across the university, including UVM's campuswide Office of Fellowships, Opportunities, and Undergraduate Research.
An internationally recognized scholar, he has published three books and numerous articles, with research spanning intellectual and cultural history, mass media, and the intersection of sports and society.
He holds a doctor of philosophy from the University of Minnesota and completed the Institute for Management and Leadership in Education at Harvard Graduate School of Education.
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