Great Barrington Price Chopper Rebranding as Market 32

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GREAT BARRINGTON, Mass. Following the vote of approval for a wine and malt liquor license for the Great Barrington Price Chopper by the town's Selectboard, Price Chopper/Market 32 will launch plans to modernize and expand its store under the company's Market 32 banner.
 
"We've been committed to the Great Barrington community for nearly three decades and, being on equal footing with other stores in the area will enable us to proceed with our plans to convert our store into a contemporary food and service-focused Market 32," said Price Chopper/Market 32 President Blaine Bringhurst.
 
The construction timeline for the conversion will be finalized when all of the permitting is in place, but the company hopes to unveil its newest Market 32 in time for 2024 holiday season. The store will remain open throughout the conversion process.
 
The look and feel of Market 32, which was driven by customer research, is more contemporary than the Price Chopper brand, though many of the differences are subtle. Marked by open space, a décor filled with earth tones and product-focused displays, murals and lighting, the brand emphasizes convenient, ready-to-eat foods; fresh, handcrafted, and locally grown, produced and manufactured products; and intuitive product/department adjacencies (e.g., greeting cards next to the floral department; craft beer next to salty snacks), according to a press release.
 
"We're thrilled that the Town Selectboard has approved this license and we're very excited to bring Market 32 to our customers in Great Barrington," said Bringhurst. "This investment reflects our continued commitment to the community that has come to rely on us for high quality products, exceptional service, and unparalleled value."

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Lee Breaks Ground on Public Safety Building

By Brittany PolitoiBerkshires Staff

Lee Town Administrator Chris Brittain says the community voted to invest in its future by approving the new $37 million complex. 

LEE, Mass. — Ground was ceremonially broken on the town's new public safety building, something officials see as a gift to the community and future generations. 

When finished, Lee will have a 37,000 square-foot combined public safety facility on Railroad Street where the Airoldi and Department of Public Works buildings once stood. Construction will cost around $24 million, and is planned to be completed in August 2027.

"This is the town of Lee being proactive. This is the town of Lee being thoughtful and considerate and practical and assertive, and this project is not just for us. This project is a gift," Select Board member Bob Jones said. 

"This is a gift to our children, our grandchildren."

State and local officials, including U.S. Rep. Richard Neal, gathered at the site on Friday, clad in hard hats and yellow vests, and shoveled some dirt to kick off the build. 

Town Administrator Chris Brittain explained that officials have planned and reviewed the need for a modern facility for the public safety departments for years, and that the project marks a new chapter, replacing 19th-century infrastructure with a "state-of-the-art" complex.

"The project is not just about concrete and steel, it's a commitment to the safety of our families, the efficiency of our first responders, and the future of our community," he said. 

He said he was grateful to the town's Police, Fire, and Building departments for their dedication while operating out of outdated facilities, and to the Department of Public Works, for coordinating site preparation and relocating its services. 

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