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Marlene Champagne, Lisa Donovan and Tanya Cravish have established Berkshire Livery. They want to provide reliable transportation service while also considering the needs of their customers.

Berkshire Livery Offering Personalized Transportation

By Sabrina DammsiBerkshires Staff
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WILLIAMSTOWN, Mass. — Berkshire Livery is seeking to fill in the area's transportation gap and to meet the needs of its patrons with kindness and compassion.
 
The livery service, which provides transportation by appointment across Berkshire County and beyond, is owned by Marlene Champagne and operated by managers Lisa Donovan and Tanya Cravish.
 
Donovan and Cravish have been in the transportation industry for several years and, while working for other companies, have noticed and heard from their customers that there are many gaps in reliable, compassionate, and accessible transportation services in the region. 
 
"One of the biggest complaints is that people aren't personable in the industry. So, there's a lot of need for senior transportation, as well as other organizations in the area that are supporting women and children and trying to get them help to get to their needs, essentially," Donovan said. 
 
"We are partnering and wanting to partner with people, entities that help other people. One of our goals is to provide community support that goes beyond just being a livery company, a transportation company. These are people with feelings and needs, and if we can help them become successful in whatever they're trying to do and meeting their goals, that's our goal."
 
The business aims to meet these unmet needs through expansion, personalized customer service, and community partnerships. 
 
They have several ideas about how it can eventually expand into every form of transportation, including school, medical, and tourism services.
 
"We are still looking for employees. Our business is also limitless, as we have been discussing a lot of future plans right now," Donovan said. 
 
The trio said they prioritize compassion in its services, which is lacking in the transportation industry, particularly taxi and livery services.
 
"Over the years, so many businesses have just lost compassion for their customers and their clients, and it's just an awful thing to see when people are paying for a service they deserve to be treated with respect and have a good experience from that. We definitely try to go above and beyond," Cravish said. 
 
It was frustrating seeing all these unmet needs and not being in a position where they could make the judgement to help, because they did not own the company, Cravish and Donovan said. 
 
They said Champagne has been their "saving grace" by giving them the opportunity to help others through Berkshire Livery. 
 
"I trust them. They've done the amazing work so, I just leave it up to them. They're teaching me about this business," Champagne said. 
 
After selling her trash company, Champagne started looking for a new investment opportunity and decided to purchase Berkshire Livery after seeing the passion and vision Donovan and Cravish have. 
 
"I really wanted somebody who was committed. The two of them, they both have their own different niches that they do, and they work together, and it's coming along great," she said.
 
Unlike taxi companies, livery services offer rides by appointment only.
 
"People who don't own vehicles, they still have places they need to get and over the years, in other companies that I've done this in, I've noticed it's not top priority sometimes for time calls and recognizing that individuals are people and should be treated with respect," Cravish said. 
 
Calling a taxi might mean it arrives 15 to 20 minutes late; with livery services, ride times are scheduled.
 
Although Berkshire Livery's service is by appointment, it can accommodate on-demand requests if there is availability. 
 
The managers say Berkshire Livery's pricing is generally competitive with other local transportation companies in the area.
 
Customers can be provided a price quote, specific to the pickup and drop-off location, by calling 413-672-2545.
 
One concern that they have heard from customers is that the pricing for South County is too steep, Donovan said. 
 
"We are asking for patience with South County residents. We hear you. We appreciate you. We are coming," Donovan said.
 
The service is based in North County but is working to establish additional locations in Central and South County, which is projected to happen in the "very near future." 
 
"We would have actual vehicles stationed out there, so the prices would be significantly lower for those customers," Cravish said. 

Tags: livery,   transportation,   

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Puppets Teach Resilience at Lanesborough Elementary School

By Breanna SteeleiBerkshires Staff

The kids learned from puppets Ollie and a hermit crab.

LANESBOROUGH, Mass. — Vermont Family Network's Puppets in Education visited the elementary school recently to teach kids about being resilient.

Puppets in Education has been engaging with young students with interactive puppets for 45 years.  

The group partnered again with Bedard Brothers Chevrolet, which sponsored the visit. 

Classes filtered through the music class Thursday to learn about how to be resilient and kind, deal with change and anxiety, and more.

"This program is this beautiful blending of other programs we have, which is our anxiety program, our bullying prevention and friendship program, but is teaching children the power of yet and how to be able to feel empowered and strong when times are challenging and tough," said program manager Sarah Vogelsang-Card.

The kids got to engage with a "bounce back" song, move around, and listen to a hermit crab deal with the change of needing a new shell.

"A crab that is too small or too big for its shell, so trying to problem solve, having a plan A, B and C, because it's a really tough time," Vogelsang-Card said. "It's like moving, it's like divorce of parents, it's changing schools. It's things that children would be going through, even on a day to day basis, that are just things they need to be resilient, that they feel strong and they feel empowered to be able to make these choices for themselves."

The resiliency program is new and formatted little differently to each of the age groups.

"For the older kids. We age it up a bit, so we talk about harassment and bullying and even setting the scene with the beach is a little bit different kind of language, something that they feel like they can buy into," she said. "For the younger kids, it's a little bit more playful, and we don't touch about harassment. We just talk about making friends and being kind. So that's where we're learning as we're growing this program, is to find the different kinds of messaging that's appropriate for each development level."

This programming affirms themes that are already being discussed in the elementary school, said school psychologist Christy Viall. She thinks this is a fun way for the children to continue learning. 

"We have programs here at the school called community building, and that's really good. So they go through all of these strategies already," she said. "But having that repetition is really important, and finding it in a different way, like the puppets coming in and sharing it with them is a fun way that they can really connect to, I think, and it might, get in a little more deeply for them.

Vogelsang-Card said its another space for them to be safe and discuss what's going on in their life. Some children are afraid because maybe their parents are getting divorced, or they're being bullied, but with the puppets, they might open up and disclose what's bothering them because they feel safe, even in a larger crowd. 

"When we do sexual abuse awareness that program alone, over five years, we had 87 disclosures of abuse that were followed up and reported," she said. "And children feel safe with the puppets. It makes them feel valued, heard, and we hope that in our short time that we're together, that they at least leave knowing that they're not alone."

Bedard Brothers also gave the school five new puppets to use. Viall said the puppets are a great help for the students in her classroom, especially in the younger grades. 

"Every year, I've been giving the puppets to the students. And I also have a few of the puppets in my classroom, and the students use them in small groups to practice out the strategies with each other, which is really helpful," she said. "Sometimes the older students, like sixth graders, will put on a puppet show. They'll come up with a whole theme and a whole little situation, and they'll act it out with the strategies for the younger students. It's really cute, they've done it with kindergarteners, and the kids really like it."

Vogelsang-Card said there are 130 schools in Vermont that are on the waiting list for them to come in. Lanesborough Elementary has been the only Massachusetts school they have visited, thanks to Bedard Brothers. 

"These programs are so critical and life-changing for children in such a short amount of time, and we are the only program in the United States that does what we do, which is create this content in this enjoyable, fun, engaging way with oftentimes difficult subjects," she said. "Vermont is our home base, but we would love to be able to bring this to more schools, and we can't do this without the support of community, business funders or donors, and it really makes a difference for children."

The fourth-grade students were the first class to engage with the puppets and a lot of them really connected with the show.

"I learned to never give-up and if you have to move houses, be nervous, but it still helps," said William Larios.

"I learned to always add the word 'yet' at the end," said Sierra Kellogg, because even if she can't do something now, she will be able to at some point.

Samuel Casucci was struck by what one of the puppets talked about. "He said some people make fun of him if he dresses different, come from different place, brings home lunch, it doesn't matter," Samuel continued. "We're all kind of the same. We're all kind of different, like we have different hairstyles, different clothes. We're all the same because we're all human."

"I learned how to be more positive about myself and like, say, I can't do this yet, it's positive and helpful," said Liam Flaherty.

The students got to take home stickers at the end of the day with contact information of the organization.

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