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Courtesy PCTV

Pittsfield Schools Hire MCLA Administrator as Assistant Superintendent for Business and Finance

By Brittany PolitoiBerkshires Staff
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PITTSFIELD, Mass.— The School Committee voted to appoint Bonnie Howland as the district's assistant superintendent for business and finance. 

"The work I have done has taught me about finding balance, about how financial responsibility and fairness can work together to open doors for students and strengthen institutions," Howland said during a special meeting on Thursday. 

She has worked in higher education and public service for over 20 years, as Massachusetts College of Liberal Arts' (MCLA) director of student accounts since 2015, and the director of student financial services since 2018. 

Kristen Behnke, former assistant superintendent for business and finance, was tapped as the business manager for Berkshire Hills Regional School District after more than 20 years with Pittsfield Public Schools. 

Members of the School Committee interviewed Howland in the Reid Middle School library before voting to hire her, pending contract negotiations.  She was the only candidate put forward for the second round of interviews. 

"Then I had one final call with Miss Howland to really share that this is a really critical position for our district, and to make sure that she felt that she understood the importance of the role and the importance for our team and district," Interim Superintendent Latifah Philips reported. 

"And she shared that she was, and so we felt that she was ready to be our candidate to put forward." 

Howland explained that she began at an entry-level position, and worked her way up to MCLA's director of student accounts, and then the director of student financial services, to oversee the merger with the financial aid office.  

"I was charged with bringing two teams together, streamlining communication between departments, all while learning the new world of financial aid regulations at the federal and state level," she explained. 

"I also maintain and oversee the revenue collection for the institution and balance the allocation given to me by the institution as financial aid." 

She is pursuing business administrator licensing from the Department of Elementary and Secondary Education, which was well-received. 

"I have many transferable skills that I know would serve me well in this new position, from managing budgets and analyzing data to leading teams, improving processes, and building strong relationships across departments and with other constituents," Howland said. 

"I believe your staff has to be supported at every level. You should celebrate the successes and have their back when the going gets tough. I've always believed that no matter your title, the work is about the people you are serving. You need to have clear communication, solve problems together, and stay focused on the mission." 

She was asked questions about maintaining accountability, collaborating with city leaders, and managing the budget.  While there will be new aspects to this position, such as payroll and the bidding process, Howland sees parallels between the two. 

"In this role, the students would be younger coming through, but I think North Adams and Pittsfield are similar in a lot of ways when it comes to our population and the students that we're bringing through the schools," she said. 

Outside of her career at MCLA, she helped her daughter, Noelle Howland, open No Paws Left Behind, a nonprofit animal shelter in North Adams.  The shelter celebrated its one-year anniversary over the summer.


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PCTV Celebrates 40th Anniversary with Community

By Breanna SteeleiBerkshires Staff

PITTSFIELD, Mass. – Many fans, workers, past workers, and city officials gathered at the Berkshire Hills Country Club Friday night to celebrate Pittsfield Community Television turning 40.

The room was alive with people eating, laughing, taking photos in a photo booth and watching snippets from PCTV's past archived programs throughout the decades curated by Operations Manager Dave Cachet.

President of the Board of Directors Sue Doucette acknowledged everyone in attendance and thanked the volunteers who help or have helped bring PCTV to the screen.

She reflected on how much technology has changed since 1986 and on PCTV's role in covering parades, debates and election-night precinct results 

"You heard it and saw it yourself, and you can interpret it your way. Not everybody has this, but we in Berkshire County do, and we need to be forever grateful to the people that have come before us and made this possible. So, for me personally, I love the staff at PCTV and the board members. I never begrudge going to a meeting. I like these people," she said.

Executive Director Shawn Serre said he feels as though this is their "Eras Tour," referencing Taylor Swift's record-breaking concert series. He reminisced about PCTV's eras.

"The first of our eras is the founders' era, that time when this was just an idea tossed around among colleagues with various skills and with an interest in creating a local source of television, but with no funding, no equipment, no facility, no staff, no volunteers other than themselves," he said.

He said the next era starts with PCTV's move to Fourth Street. At this point, they named their first executive director Garrett McCarey and built their first facility at 163 Fourth Street. They made community connections, programs, and learned the ropes, he said, adding that they "pushed the boundaries of what public access could accomplish".

He said the next era is their Federico era, led by former Executive Director Bernard Avalle and changing technology.

"Under his leadership, we moved our entire facility from the old building to a custom-built studio and offices. We expanded from one cable channel to three. We went from analog to digital to high definition," Cachet said. " We went from videotapes to DVDs to video servers and files. We had as many as seven staff members and grew the program. We designed and purchased a mobile production truck. We covered so many meetings, so many meetings. Viewers would look to us with trust on election nights, onn the Fourth of July, at sports events, and at special events. We have become a part of the fabric of life in Pittsfield."

And finally, the multi-platform era.

"Otherwise known as everything, everywhere, all at once. That's what it feels like. It's when we expanded our reach by saving WTBR FM from the wrecking ball and operating it. When we greatly expanded our PCTV sports program of live broadcasts from just about anywhere, we couldn't have imagined being able to do that early on," he said. "It's when, in the depths of the pandemic, we not only continued our regular broadcast and never stopped, but we also launched PCTV Select to provide high-quality video streams, live streams, and video on demand worldwide. When we started Park Square Productions to provide high-quality production services to clients and contribute to our mission."

He said their next era is still being shaped and will need the community to help.

"The next era, well, that one has to be shaped by you, by all of us actually, because after 40 years, we realize the only constant is change, and we know that while cable TV is at the moment still our sugar daddy, it won't be around forever," Cachet said. "But we know how important the kinds of services that we provide are, and the demand to not disappear." 

Rep. Tricia Farley Bouvier said local journalism is important and will save democracy. She presented PCTV a citation from the state House of Representatives signed by her and the Speaker of the House.

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