Big Y Donates 1 Million Meals to Local Food Banks
SPRINGFIELD, Mass. — Big Y's annual Sack Hunger campaign provided 1 million meals to food banks serving families across Massachusetts and Connecticut.
Through Sack Hunger, every $5 customer donation helps deliver 10 meals to neighbors in need. This impact is amplified by Big Y's additional contributions, including designated proceeds from Produce, Floral and Meat departments, along with a portion of sales from Big Y's family of private label brands. Together, these efforts help ensure food banks can meet increased demand during the winter months.
Since its launch in 2010, Sack Hunger has continued to grow in reach and impact, stated a press release.
"Reaching one million meals is a powerful reminder of what's possible when a community comes together with a shared purpose," said Michael P. D'Amour, President and CEO of Big Y. "We are grateful for our customers and employees who consistently and generously support this annual campaign. Sack Hunger reflects the heart of who we are as a company and our belief that access to nutritious food should never be out of reach."
The funds raised through Sack Hunger directly support four regional food banks: The Food Bank of Western Massachusetts, Worcester County Food Bank, The Greater Boston Food Bank and Connecticut Foodshare, which together serve nearly 1500 local agencies working on the front lines of hunger relief.
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