Market 32 and Freihofer's Launch Campaign for Parkinson’s Research

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SCHENECTADY, N.Y. — Market 32 and Price Chopper have partnered with Freihofer's Baking Company to launch an in-store fundraising campaign benefiting the Parkinson's Foundation.

The initiative, running through March and April, provides financial support for research, patient care, and efforts to find a cure for Parkinson's disease.

During the two-month promotion, $0.10 from every purchase of select Freihofer's products will be donated to the foundation. Participating items are identified by specially marked shelf tags in most Market 32 and Price Chopper locations.

Parkinson's disease is a progressive neurological condition and the second most common neurodegenerative disease in the United States. According to the organizations, the disease affects nearly one million Americans, with a new diagnosis occurring approximately every six minutes.

"Parkinson's disease touches countless families across our communities," said Pam Cerrone, director of community relations for Market 32 and Price Chopper. “By partnering with Freihofer's, we're inviting our customers to join us in making a tangible difference."

The collaboration is part of a decade-long charitable history between the retailers and the baking company. Since 2014, the partnership between Market 32, Price Chopper, and Freihofer's has raised a total of $2.5 million for various non-profit and charitable organizations.

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Pittsfield Remembers Lives Lost to Overdose, Underscores Harm Reduction

By Brittany PolitoiBerkshires Staff

Mayor Peter Marchetti reads a proclamation at City Hall encouraging residents to raise awareness and lift each other up. 

PITTSFIELD, Mass. — Dozens of people gathered downtown on Monday to remember those lost to overdose and work toward a future of zero deaths from substance use disorder. 

The Berkshire Overdose and Addiction Prevention Collaborative and its partners held a proclamation reading and flag-raising at City Hall, followed by a standout in Park Square with signs promoting the use of naloxone, harm reduction, and reducing associated stigma. 

There were 23 fatal overdoses in Berkshire County in 2025, 11 in Pittsfield. This is down 44 percent from the 41 countywide fatalities in 2024. 

While it is a significant decrease, advocates want to see that number at zero. 

"On the one hand, we're very pleased to see this significant of a decrease. This is actually the lowest number that we've had since [Department of Public Health] started collecting these numbers in 2013, but the goal is still zero," said Andy Ottoson, public health planner with the Berkshire Regional Planning Commission. 

August is International Overdose Awareness Month, the world's largest annual campaign to end overdose, remember those lost without stigma, and acknowledge the grief of families and friends left behind. September is National Recovery Month, a national observance to educate the public on the importance of substance use treatment and mental health services.

Samantha Kendall of Berkshire Harm Reduction explained that it is truly meeting people where they are, as they are, and when they are, "and I think we all do a really great job at that."

"We also want to remember that we're building a community for everybody, and systems and policies for everybody. That's really important in harm reduction work, so that's also the reason we're here today," she said. 

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