Berkshire Photography & Printing Offers Local Printing Option
Berkshire Photography recently opened at the corner of Main and Marshall streets.
Ken Cooper, owner of the new business on 42 Main St., most recently occupied by Common Folk, said he can put just about any image on anything.
"We embroider, screen print, do custom wood signs and basically anything else," Cooper said. "Hats, jackets, shirts, slate and pretty much whatever you need to be done … just bring it down and we can recreate anything whether it's on a business card, a piece of paper or even a sketch."
Cooper said he has been printing for some time now out of his home in North Adams, but wanted to open up a storefront and expand more locally.
"Right now, we print 1,500 shirts a week but we want to do more local business," Cooper said. "Ninety percent of our business is all online and I want to get more into doing things for local businesses, people and organizations."
He said there are real benefits to having a physical location. Customers do not have to worry about uploading images for printing on a computer but just need to bring the image in.
Cooper added that if a customer does not have an image or have a low-quality one he has the capability to take high-quality pictures right at his shop.
He can print on puzzles, coffee mugs and even fishing lures. What he does not have in stock he can order and customers can search through various catalogs.
Cooper plans to expand on clothing displays in the store so people can come in and look at different clothing items they may want to print on.
He added that his prices are much more affordable because he is local and does everything himself.
"There just isn’t a company around here like this that does it in town because people around here that are doing what we are doing outsource," Cooper claimed. "We do it all here so I know the quality that is going to come out."
Cooper added that being local also allows him to really beat any price.
"We don't charge outrageous prices, and people think you have to shop out of town to get really good prices," Cooper said. "There are only a few distributors out there that can supply us and if you are in the field you all buy from the same people."
He will also deliver products to local businesses for free and customers can expect a quick order time with most orders completed within four days.
Berkshire Photography & Printing is open every day except Sunday from 9:30 to 5.
Tags: new business, printing,
