Shire City Herbals Hires New Vice President of Business Development

11:35AM / Monday, October 16, 2017Print Story | Email Story

PITTSFIELD, Mass. — Shire City Herbals, makers of the apple cider vinegar-based health tonic Fire Cider, recently announced the hiring of Kimberly Allardyce, a wellness executive with over a decade of experience in the yoga and wellness space, as vice president of Business Development.

Allardyce will oversee the strategic direction and revenue goals of the company's wholesale and direct to consumer sales channels.

Allardyce, a graduate of the Chaminade University of Honolulu, brings extensive experience in the health and wellness space to the role, having developed revenue generating wellness programs for several high-level clients, including Sandals Resorts International and Club Med. Founder of the Caribbean Yoga Conference, Allardyce was recruited by Wanderlust Yoga & Music Festivals to develop and launch a new arm of their business. She was later recruited into YogaWorks to triage and rehabilitate a struggling business line.

She has worked with a global client base, she is an objective driven, solution-focused, collaborative leader who excels in intricate business development projects.

"I've known about the benefits of apple cider vinegar for years; you can't work in health and fitness and not know," Allardyce said. "When I learned that Shire City Herbals was looking to take their business outreach in a new direction, I knew I needed to be involved. Not only can I speak from personal experience about the integrity, quality, and powerful ingredients in this product, there has been a bottle of Fire Cider on my shelf for years. The company is also staffed with a truly passionate and knowledgeable group of individuals that I am proud and excited to join on this journey."

Dana St. Pierre, CEO and co-founder of Shire City Herbals added, "In what we thought would be a search for multiple team members that could collaborate to help refine and grow our company, we found one candidate that had a breadth of experience and a focused drive that rang all our bells. We're thrilled to bring Kim on board as our VP of Business Development, and look forward to exciting opportunities and expansion under her direction."

Shire City Herbals has experienced exponential growth in 2017: with the addition of more than 4,000 GNC stores, Fire Cider can now be found in over 6,500 retail locations across the United States and will be expanding into Canada in 2018.

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New Camp Is Safe Place for Children Suffering Loss to Addiction

By Breanna SteeleiBerkshires Staff
06:26AM / Saturday, December 27, 2025

Last year's Happy Campers courtesy of Max Tabakin.

PITTSFIELD, Mass. — A new camp is offering a safe place for children who have lost a parent or guardian to addiction.

Director Gayle Saks founded the nonprofit "Camp Happy Place" last year. The first camp was held in June with 14 children.

Saks is a licensed drug and alcohol counselor who works at the Brien Center. One of her final projects when studying was how to involve youth, and a camp came to mind. Camp had been her "happy place" growing up, and it became her dream to open her own.

"I keep a bucket list in my wallet, and it's right on here on this list, and I cross off things that I've accomplished," she said. "But it is the one thing on here that I knew I had to do."

The overnight co-ed camp is held at a summer camp in Winsted, Conn., where Saks spent her summers as a child. It is four nights and five days and completely free. Transportation is included as are many of the items needed for camping. The camp takes up to 30 children.

"I really don't think there's any place that exists specifically for this population. I think it's important to know, we've said this, but that it is not a therapeutic camp," Saks said.

She said the focus is on fun for the children, though they are able to talk to any of the volunteer and trained staff. The staff all have experience in social work, addiction and counseling, and working with children.

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