Shire City Herbals Hires New Vice President of Business Development

11:35AM / Monday, October 16, 2017Print Story | Email Story

PITTSFIELD, Mass. — Shire City Herbals, makers of the apple cider vinegar-based health tonic Fire Cider, recently announced the hiring of Kimberly Allardyce, a wellness executive with over a decade of experience in the yoga and wellness space, as vice president of Business Development.

Allardyce will oversee the strategic direction and revenue goals of the company's wholesale and direct to consumer sales channels.

Allardyce, a graduate of the Chaminade University of Honolulu, brings extensive experience in the health and wellness space to the role, having developed revenue generating wellness programs for several high-level clients, including Sandals Resorts International and Club Med. Founder of the Caribbean Yoga Conference, Allardyce was recruited by Wanderlust Yoga & Music Festivals to develop and launch a new arm of their business. She was later recruited into YogaWorks to triage and rehabilitate a struggling business line.

She has worked with a global client base, she is an objective driven, solution-focused, collaborative leader who excels in intricate business development projects.

"I've known about the benefits of apple cider vinegar for years; you can't work in health and fitness and not know," Allardyce said. "When I learned that Shire City Herbals was looking to take their business outreach in a new direction, I knew I needed to be involved. Not only can I speak from personal experience about the integrity, quality, and powerful ingredients in this product, there has been a bottle of Fire Cider on my shelf for years. The company is also staffed with a truly passionate and knowledgeable group of individuals that I am proud and excited to join on this journey."

Dana St. Pierre, CEO and co-founder of Shire City Herbals added, "In what we thought would be a search for multiple team members that could collaborate to help refine and grow our company, we found one candidate that had a breadth of experience and a focused drive that rang all our bells. We're thrilled to bring Kim on board as our VP of Business Development, and look forward to exciting opportunities and expansion under her direction."

Shire City Herbals has experienced exponential growth in 2017: with the addition of more than 4,000 GNC stores, Fire Cider can now be found in over 6,500 retail locations across the United States and will be expanding into Canada in 2018.

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Pittsfield Housing Project Adds 37 Supportive Units and Collective Hope

By Brittany PolitoiBerkshires Staff
05:01PM / Monday, December 29, 2025

PITTSFIELD, Mass.— A new chapter in local efforts to combat housing insecurity officially began as community leaders and residents gathered at The First on to celebrate a major expansion of supportive housing in the city.

The ribbon was cut on Thursday Dec. 19, on nearly 40 supportive permanent housing units; nine at The First, located within the Zion Lutheran Church, and 28 on West Housatonic Street. The Housing Resource Center, funded by Pittsfield's American Rescue Plan Act dollars, hosted a celebration for a project that is named for its rarity: The First.

"What got us here today is the power of community working in partnership and with a shared purpose," Hearthway CEO Eileen Peltier said.

In addition to the 28 studio units at 111 West Housatonic Street and nine units in the rear of the church building, the Housing Resource Center will be open seven days a week with two lounges, a classroom, a laundry room, a bathroom, and lockers.

Erin Forbush, ServiceNet's director of shelter and housing, challenged attendees to transform the space in the basement of Zion Lutheran Church into a community center. It is planned to operate from 8:30 a.m. to 4:30 p.m. year-round.

"I get calls from folks that want to help out, and our shelters just aren't the right spaces to be able to do that. The First will be that space that we can all come together and work for the betterment of our community," Forbush said.

"…I am a true believer that things evolve, and things here will evolve with the people that are utilizing it."

Earlier that day, Executive Office of Housing and Livable Communities Secretary Ed Augustus joined Lieutenant Governor Kim Driscoll and her team in Housatonic to announce $33.5 million in federal Community Development Block Grant funding, $5.45 million to Berkshire County.

He said it was ambitious to take on these two projects at once, but it will move the needle. The EOHLC contributed more than $7.8 million in subsidies and $3.4 million in low-income housing tax credit equity for the West Housatonic Street build, and $1.6 million in ARPA funds for the First Street apartments.

"We're trying to get people out of shelter and off the streets, but we know there are a lot of people who are couch surfing, who are living in their cars, who are one paycheck away from being homeless themselves," Augustus said.

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