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Officials cut the ribbon with Wayfair CEO Niraj Shah on Thursday. The new Pittsfield call center will employ 300 people.
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Welcome to Wayfair: Dignitaries, Business Leaders Celebrate Opening

By Tammy DanielsiBerkshires Staff
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Niraj Shah, left, is a Pittsfield High graduate. 
PITTSFIELD, Mass. — The welcome wagon was rolled out in earnest for Wayfair on Thursday as state and local leaders celebrated the "homecoming" of the Massachusetts venture to its founder's hometown.
 
The international home decor company's new $5 million call center will employ upwards of 300 people in the coming months in a newly renovated section of the Clock Tower Building fully furnished, of course, with Wayfair products.
 
"Today we're building a stronger city and we've all come together to give a great big, warm Pittsfield welcome to Wayfair, our new business and community partner," said Mayor Linda Tyer, before introducing a roster of speakers including Gov. Charlie Baker and Lt. Gov. Karyn Polito. "With 300 new jobs, our residents will be able to strengthen their personal prosperity with good wages and benefits and provide for themselves and their families and have opportunities for training and advancement throughout the Wayfair organization."
 
Central to the decision to locate in Pittsfield was native son Niraj Shah, a Pittsfield High School graduate who went on to study computer science at Cornell University before founding the e-commerce company with a classmate. Shah remembered how the city had been with GE, where his father had worked, and the changes that have occurred since its departure. 
 
"I'm particularly excited about just seeing how Pittsfield has started to really continue to develop the economy ... there's just some exciting things going on," he said. "And you can see it and you can feel it. And so I know that's because of the hard work that you all are doing. So we want to congratulate you and we're happy to be a part of it."
 
Tyer pointed out the building they were in had been the Eli Terry Clock Co. in 1880 and now, in 2019, Wayfair would be selling clocks around the world. 
 
"We did consider other locations including the Williams Stanly Business Park and other properties around the city of Pittsfield. But this was the space that Wayfair said, 'it feels like home,'" she said, touting the advance work that had gone into landing Wayfair. The city had rolled out the red carpet, aka City Hall's "Red Carpet Team," to help Wayfair make the decision to locate in Pittsfield. It was, she said, Business Development Manager Michael Coakley's "big win."
 
"When we transformed the way that we advanced business development in Pittsfield, we were preparing ourselves for just this moment: we rolled out the red carpet," the mayor said. "And when Wayfair came to visit, our team spent days preparing because we knew that we were competing with other Western Massachusetts communities and other communities around the country.
 
"The first question that Wayfair asked is, where's the best place to get ice cream? That was when I knew that this was going to be a great alliance. It was a breath of fresh air to have a global ecommerce Fortune 500 company that could go anywhere in the world say to us, tell us about your community."
 
Wayfair has more than 13,000 employees with about 6,000 in the Boston area where it's headquartered. Last year, it was  awarded $31.7 milloin in tax breaks by the Massachusetts Economic Assistance Coordinating Council to another 3,000 jobs and establish the call center  in Pittsfield. The first of class of two dozen or so operators have been trained; as each training occurs, more will be added onto to the workforce with the expectation of reaching 300 workers next year.
 
Shah said his business has been successful because of the caliber of employees and a team effort to retain customers. Making sure they have a great experience leads them to come back and that repeat business is what has been fueling the company's growth.
 
"One of the things that I think will make Wayfair, a great member of the community is that we tend to look for really talented, ambitious, collaborative, friendly people," Shah said. "And so we care a lot more about the cultural traits that someone has than specific job experience." 
 
One of those people is Steve Yuill, senior manager of the location, who found his way back to Pittsfield because of Wayfair. Also a PHS graduate, Yuill went to Berkshire Community College and then completed his computer science degree at the Rochester (N.Y.) Institute of Technology. He kept heading west and ended up in Michigan, where he's worked for the past 20 years. 
 
When Wayfair was searching for employees, Yuill found a personal and professional "perfect fit" that would bring him home. 
 
"It's wonderful to be back close to family," he said. "And it's wonderful to be here with Wayfair and all the opportunity for the community that they're providing."
 
The call center is spread over three floors at 75 South Church St. and is, naturally, furnished with Wayfair products. Long tables are set up to receive computers and phones and conference rooms are being used as training areas. The Berkshire setting is evident in the names of the rooms and areas — Shaker Village is the cafeteria, Jiminy Peak and Ventfort Hall conference rooms. 
 
The light and airy glass-filled design of the 140-year-old mill is by Bradley Architects and constructed by David J Tierney Jr. Inc.; the landlord is Clocktower Partners LLC (David Carver).
 
A host of speakers at the welcome event reiterated the potential for Wayfair to make real improvements in the community and in the professional lives of its workers. 
 
Lt. Gov. Karyn Polito highlighted it as an American success story where Shah chose the city where his history began; U.S. Rep. Richard Neal pointed to Wayfair's success in the reality that is global commerce; Secretary of Housing and Economic Development Michael Kennealy said the collaboration between the public and private concerns to make the day happen were on display; state Sen. Adam Hinds said it was about "bringing hope and excitement" to the region; state Rep. Tricia Farley-Bouvier stressed that it wasn't magic but hard work and strategic planning that brought the whole package together; and 1Berkshire President and CEO Jonathan Butler, on behalf of the business community, said, "thank you for giving us the opportunity to both support and share in the tremendous global success of your company."
 
"I remember when then Secretary [Jay] Ash, started talking to Wayfair about their plans in Massachusetts. And for Niraj, this was personal," said Governor Baker. "When he started talking about wanting to open up, I mean, I know you think you had to work for this one mayor. But I got to tell you, we kind of had him at hello."

Niraj Shah, CEO of Wayfair, and Gov. Charlie Baker at the opening of Wayfair call center in #PittsfieldMA.

Posted by iBerkshires.com on Thursday, October 10, 2019

 


Tags: ribbon cutting,   wayfair,   

If you would like to contribute information on this article, contact us at info@iberkshires.com.

PCTV Celebrates 40th Anniversary with Community

By Breanna SteeleiBerkshires Staff

PITTSFIELD, Mass. – Many fans, workers, past workers, and city officials gathered at the Berkshire Hills Country Club Friday night to celebrate Pittsfield Community Television turning 40.

The room was alive with people eating, laughing, taking photos in a photo booth and watching snippets from PCTV's past archived programs throughout the decades curated by Operations Manager Dave Cachet.

President of the Board of Directors Sue Doucette acknowledged everyone in attendance and thanked the volunteers who help or have helped bring PCTV to the screen.

She reflected on how much technology has changed since 1986 and on PCTV's role in covering parades, debates and election-night precinct results 

"You heard it and saw it yourself, and you can interpret it your way. Not everybody has this, but we in Berkshire County do, and we need to be forever grateful to the people that have come before us and made this possible. So, for me personally, I love the staff at PCTV and the board members. I never begrudge going to a meeting. I like these people," she said.

Executive Director Shawn Serre said he feels as though this is their "Eras Tour," referencing Taylor Swift's record-breaking concert series. He reminisced about PCTV's eras.

"The first of our eras is the founders' era, that time when this was just an idea tossed around among colleagues with various skills and with an interest in creating a local source of television, but with no funding, no equipment, no facility, no staff, no volunteers other than themselves," he said.

He said the next era starts with PCTV's move to Fourth Street. At this point, they named their first executive director Garrett McCarey and built their first facility at 163 Fourth Street. They made community connections, programs, and learned the ropes, he said, adding that they "pushed the boundaries of what public access could accomplish".

He said the next era is their Federico era, led by former Executive Director Bernard Avalle and changing technology.

"Under his leadership, we moved our entire facility from the old building to a custom-built studio and offices. We expanded from one cable channel to three. We went from analog to digital to high definition," Cachet said. " We went from videotapes to DVDs to video servers and files. We had as many as seven staff members and grew the program. We designed and purchased a mobile production truck. We covered so many meetings, so many meetings. Viewers would look to us with trust on election nights, onn the Fourth of July, at sports events, and at special events. We have become a part of the fabric of life in Pittsfield."

And finally, the multi-platform era.

"Otherwise known as everything, everywhere, all at once. That's what it feels like. It's when we expanded our reach by saving WTBR FM from the wrecking ball and operating it. When we greatly expanded our PCTV sports program of live broadcasts from just about anywhere, we couldn't have imagined being able to do that early on," he said. "It's when, in the depths of the pandemic, we not only continued our regular broadcast and never stopped, but we also launched PCTV Select to provide high-quality video streams, live streams, and video on demand worldwide. When we started Park Square Productions to provide high-quality production services to clients and contribute to our mission."

He said their next era is still being shaped and will need the community to help.

"The next era, well, that one has to be shaped by you, by all of us actually, because after 40 years, we realize the only constant is change, and we know that while cable TV is at the moment still our sugar daddy, it won't be around forever," Cachet said. "But we know how important the kinds of services that we provide are, and the demand to not disappear." 

Rep. Tricia Farley Bouvier said local journalism is important and will save democracy. She presented PCTV a citation from the state House of Representatives signed by her and the Speaker of the House.

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